What is DMARC? The Top 5 Benefits of DMARC!
DMARC stands for “Domain-based Message Authentication, Reporting & Conformance” and it’s an email authentication, policy, and reporting protocol. In simpler terms, DMARC allows you to prevent unauthorized use of your email domain and protect your email recipients from phishing and other email scams that may use your brand recognition to get read.
If you haven’t deployed DMARC yet, now is a great time to start. Here is a quick list of five benefits you can get from having this email protocol in place:
Benefit #1: Reporting
DMARC enables you to receive reports about email messages that are being sent on behalf of your domain from all across the internet. These reports will reveal great insights, such as:
Who is sending from your domains (both legal and illegal sources)
How many emails are sent by each source
What percentage of messages sent by legal sources are being properly authenticated
Which sources are sending unauthenticated emails
Which authentication method (SPF, DKIM, DMARC) is broken
These reports give you a complete overview of how your email domains are used and how you can better improve your email communications.
Benefit #2: Control
DMARC allows you full control over emails sent from your domains. If anyone starts abusing your domain, you will instantly see it in the DMARC report. If any of your legal sources start sending unauthenticated emails, DMARC reports will show it so you can correct the authentication issues.
The report includes the volume of emails sent from your domains. So if you notice an unusual increase in sending volume, you can check if it was sent from a legitimate source or if its from a spoofing attack.
Benefit #3: Security
Since the beginning, email users have had to deal with spam, phishing, and spoofed messages. Organizations had very little control over their own domains to prevent domain impersonation.
DMARC actually solves this problem. You can instruct receiving email systems, through a DMARC Policy, about what to do when a message that says it’s coming from your domain but is not properly authenticated. You can tell mailbox providers to reject any message sent from your domain that didn’t pass a DMARC check. This way, you protect your domain from being spoofed and protect your email recipients from spammers and scammers that pretend to be you.
Benefit #4: Visibility
DMARC enables access to the BIMI (or Brand Indicators for Message Identification) standard. It is a new email standard that is being adopted and supported by more and more email providers. Currently, only Yahoo and Gmail support BIMI.
BIMI provides email senders yet another way to stand out in their recipient’s Inbox by displaying their logo next to the message. This gives your email instant brand recognition and credibility. You can deploy BIMI if you have a strong email authentication and apply the “p=quarantine” or “p=reject” DMARC policy to unauthenticated messages.
Benefit #5: Deliverability
DMARC reinforces SPF(Sender Policy Framework) and DKIM (Domain Keys Identified Mail). If the message is DMARC aligned, it is always prioritized with regards to email placement. Email receiving systems have more trust in email messages that have strong authentication in place.
If you implement DMARC enforcement with BIMI, you will have better chances at deliverability than other senders who do not have it. Your recipients will then be able to trust that the message is from you and be more willing to open and respond to the email. It will be a good signal to the mailbox provider that your messages are wanted and deserve a place in the Inbox.
Now that we have established the benefits of DMARC, how exactly can you take advantage of them? DMARC reports are sent in XML files; email senders may have difficulty deciphering and comprehending the data. We have made a tool that can do it for you.
The GlockApps DMARC Analytics tool receives your DMARC reports and presents the data in a format that is user-friendly. Quickly see your authorized and unauthorized mail streams and the sources sending DMARC compliant and non-compliant emails.
You can activate the DMARC Analytics trial in your account and start receiving DMARC data today.
Read more: How to Deploy DMARC Monitoring.