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Author: Julia G

How to Use Emotional Intelligence for Email Marketing Success

Written by Julia G

Whenever an email marketer presses send on a newsletter to their subscribers, they’re doing it with only the best of intentions. Often spending more time on the subject line of an email to be strong and interesting, sometimes the newsletter content can miss the mark with subscribers. What may seem obvious from an email marketer’s point of view can at …

DMARC Enforcement Stops Domain Spoofing

Written by Julia G

Your subscribers, customers or partners can fall victim to different kinds of email phishing attacks where the “From” address has your company’s domain. Not only are phishing attacks dangerous for email recipients, but they also harm the reputation of the company’s domain which was spoofed. Why do bad senders use domain spoofing?

Making Your Case to the Executives: Connecting Email Marketing to ROI

Written by Julia G

While the importance of analytics is obvious to email marketers, it is not so obvious to those who aren’t working in the field. High deliverability increases email marketing efficiency. It can drastically improve business but it all comes down to whether or not you can explain how it does so. In this article, we will concentrate on the importance of …

Key Metrics to Monitor for Proactive Email Marketing

Written by Julia G

Every minute of every day, Gmail blocks an average of 10 million emails from arriving directly into the inboxes they were initially sent to. As email authentication algorithms for the most popular mailbox service providers become more complicated, so must email marketing tactics. Methods that were once effective no longer are and digital marketers must adapt if they wish to …

Improving Email Deliverability Using MX, SPF and PTR Records

Written by Julia G

When an email goes from the SMTP server to the target recipient, it passes through numerous checkpoints, from local firewalls to ISP spam filters. One of the checks that the receiving server does is the verification of the sender’s domain authenticity. To help mail servers effectively determine that the email you are sending should not be classified as spam, you …

How to Manage Reputation to Boost Email Deliverability Using Subdomains

Written by Julia G

As an email marketer, you can’t obsess too much over deliverability. You’ve already built a targeted email list and created helpful and topical content for your newsletter, but is this enough for a successful email campaign? What email deliverability result will you get? Here we’ll review fundamentals you should already know and look at some advanced tactics on how to …

Email Security in 2020: Protecting Your Domain and Your Recipients

Written by Julia G

While phishing emails have always been an issue for digital marketers, the ongoing coronavirus pandemic has created new grounds for phishing strategies that capitalize on fear. This is just another example of how malicious scammers jump on any opportunity to steal personal information. Now more than ever, users must be cautious of what is going in and out of their …

Diagnosing Delivery Issues with Your Own Data

Written by Julia G

When it comes to email marketing, one of the first things you need to understand is that it’s far more complicated than just sending a letter from point A to point B. Your email will encounter a seemingly endless number of obstacles, from firewalls to spam and authentication filters, in order to land in your client’s mailbox.

How to Integrate GlockApps Notifications with Email, Slack and Telegram

Written by Julia G

To notify you about the changes in your deliverability, IP status, bounce email volume and authentication, GlockApps creates the notifications under Inbox Insight, IP Reputation Monitor, Bounce Monitor and DMARC Analytics. In addition to reading the notifications in your GlockApps account, you can set up the integrations to receive the notifications via email, Slack or Telegram.

Why Email Testing is So Vital for Email Marketing

Written by Julia G

Would you spend hours working on a project only to throw it away? Of course not. No one likes to see hard work go to waste. The fact of the matter is, however, that if you are sending emails without spam score and authentication testing, you may be doing this already. Now that we’ve got your attention, let’s take a …