Written by Julia G
Dealing with laws and regulations is an inevitable reality for any business. Although the variety of anti-spam laws that differ for every country might feel discouraging at first, if you are a legitimate company and a legitimate sender, you probably don’t have to worry about it much. Nevertheless, it is always better to be fluent in anti-spam laws and regulations. …
Written by Julia G
Email getting into a spam trap is a nightmare for any email marketer. Unfortunately, it can happen even with the best of us. Afterwards we keep wondering how a spam trap could get on our mailing list. Let’s solve this jigsaw puzzle step by step and by the end of this article everything will fall into place. What is a …
Written by Julia G
So many times, when talking to a client, I have been asked questions: ‘What is ISP? What is ESP? What is the difference? I understand how confusing these terms might seem at first, but with the insights from this article, you’ll know everything there is to know about ESPs and ISPs, how they work and how to choose the right …
Written by Julia G
eCommerce brands around the world are experiencing significant changes within their markets due to the effects of the Coronavirus (COVID-19). Organic web traffic is on the decline and a number of brands are planning to cut down on their paid media budgets to focus on email as their primary form of communication. Email has often been underestimated in terms of …
Written by Julia G
Once your email has been sent and has made its way through filtering and authentication, it finally lands in your recipient’s inbox. What happens next will depend on your emails overall content and design. Will the subject line be interesting enough to open? Once opened will it inspire the recipient to read it from top to bottom? Will the content …
Written by Julia G
Whenever an email marketer presses send on a newsletter to their subscribers, they’re doing it with only the best of intentions. Often spending more time on the subject line of an email to be strong and interesting, sometimes the newsletter content can miss the mark with subscribers. What may seem obvious from an email marketer’s point of view can at …
Written by Julia G
Your subscribers, customers or partners can fall victim to different kinds of email phishing attacks where the “From” address has your company’s domain. Not only are phishing attacks dangerous for email recipients, but they also harm the reputation of the company’s domain which was spoofed. Why do bad senders use domain spoofing?
Written by Julia G
While the importance of analytics is obvious to email marketers, it is not so obvious to those who aren’t working in the field. High deliverability increases email marketing efficiency. It can drastically improve business but it all comes down to whether or not you can explain how it does so. In this article, we will concentrate on the importance of …
Written by Julia G
Every minute of every day, Gmail blocks an average of 10 million emails from arriving directly into the inboxes they were initially sent to. As email authentication algorithms for the most popular mailbox service providers become more complicated, so must email marketing tactics. Methods that were once effective no longer are and digital marketers must adapt if they wish to …
Written by Julia G
When an email goes from the SMTP server to the target recipient, it passes through numerous checkpoints, from local firewalls to ISP spam filters. One of the checks that the receiving server does is the verification of the sender’s domain authenticity. To help mail servers effectively determine that the email you are sending should not be classified as spam, you …