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Author: Julia G

What a DNS MX Record Does and How to Fix MX Record Failures

Written by Julia G

DNS (Domain Name System) records are the important parts of DNS that store the information about a domain and its resources. Every type of a DNS record has a distinct function. DNS records determine mail servers for the domain, map domain names to IP addresses and IPs to domain names, specify the authoritative name servers for the domain, aliases one domain name to another, hold arbitrary text data for various purposes, such as SPF, DKIM, and DMARC configuration, and other. 

Email Domain Reputation Guide: How to Check Domain Reputation & 5 Tips to Improve Domain Reputation

Written by Julia G

Sending an email may look simple: write the text, add a catchy subject line, choose your recipients, click “Send”, and you’re done. In an ideal world, emails might appear in the recipients’ Inboxes every time, but in this one, things are a little trickier. 

According to the latest email deliverability statistics calculated based on the GlockApps tests, 33% of emails on average appear in the users’ Spam folders and every third message is never delivered. In reality, it takes meticulous preparation and work to send and deliver emails successfully.

Understanding the Domain Age and Its Impact on Email Deliverability

Written by Julia G

In the digital world, an email domain’s age can be a significant factor in determining how trustworthy and legitimate the messages it delivers are. Oftentimes, email deliverability rates for the messages sent from the domains older than ten years are approximately thirty percent higher than for those sent from recently established domains.

Setting up DKIM for Google Workspace: Step-by-Step Guide

Written by Julia G

An email authentication technique called DomainKeys Identified Mail (DKIM) helps safeguard email senders and recipients from spam, spoofing, and phishing. A vital safety measure in today’s digital environment, with its numerous email-based risks, DKIM allows recipients to confirm that an email claiming to be from a particular domain was, in fact, sent by the owner of that domain.

Authenticate Your Email with DKIM: Office 365 DKIM Setup Guide

Written by Julia G

A lot of the cyberattacks begin with a phishing email. This emphasizes how crucial email security is. Brands sending email communications to their clients, email subscribers or prospects need to ensure that the emails haven’t been altered in transit. 

DKIM, or DomainKeys Identified Mail, is one of the best security protocols helping to protect a domain from these attacks. By verifying that an email actually comes from the domain it claims to be from, DKIM helps prevent email spoofing, a popular strategy employed by fraudsters.

Understanding the Difference Between Gmail Email Addresses on the Seed List

Written by Julia G

At GlockApps, we understand that our clients may be concerned about the credibility of the email placement results returned by the Inbox Insight tool and we hope this article gives an explanation of the seed list used for email testing and the factors that may be affecting email placement.

GlockApps Postmaster Tool: Google Postmaster Reputation Data is Now Available in GlockApps

Written by Julia G

Google Postmaster is a helpful resource for senders to diagnose and resolve email deliverability issues. It provides crucial insights into key metrics that help assess the overall health of your email program and pinpoint potential problems in email-sending practices.
Thus, the analysis of the Google Postmaster data allows you to determine your sender’s reputation, monitor email authentication outcomes and user complaint ratio, and examine delivery failures to find out what you must have done wrong.

Email Deliverability Statistics Q3 2024: Is It Getting Better?

Written by Julia G

At GlockApps, we continue monitoring email deliverability and collect data based on the email tests created by our customers. We’ve already shared email deliverability statistics for quarter 1 and quarter 2 and now we are here with the new report about email deliverability for quarter 3 of 2024. As always, the data is calculated based on email tests made by the GlockApps users.

The Top 10 Best Email Deliverability Tools

Written by Julia G

Understanding email deliverability is essential regardless of the types of email communications you send or the size of your target audience. Fortunately, sophisticated solutions available to email senders today have made email sending and controlling much simpler.

SMTP Ports: How to Choose the Right One

Written by Julia G

The process of transmitting email messages from the sender to the recipient is carried out by Simple Mail Transfer Protocol (SMTP). Email service providers have their SMTP servers, which deliver emails to the recipients’ servers. The sender just creates an email, fills in their name and email address, and hits “Send”. The email distribution is then managed by the SMTP server maintained by the ESP.