How to Decrease Your Email Spam Score for Better Inbox Placement: Avoiding Spam Signals

Written by Julia G

Email marketing is only effective when your email communications go to the recipient’s Inbox instead of the Spam folder. Therefore, reducing the likelihood of your email to be spam is significant for successful email campaigns. 

In this article, we will examine email spam signals, learn how to recognize these signals in emails and how to avoid them when working on your future mailings. Additionally, you’ll receive insightful advice on how to improve your email campaigns’ deliverability.

What’s Causing the 550 SMTP Error and How to Fix It?

Written by Julia G

It’s always frustrating to see your beautiful email campaigns failing due to email delivery issues. The causes of such failures range from suspicious elements in the email’s content, incorrect DNS records, invalid email addresses to email quotas, recipient’s restrictions, and email server issues. The good news is that the majority of the issues can be fixed by the sender. 

SMTP Error: 554 Email Rejected Due to Security Policies – 7 Steps to Fix It

Written by Julia G

In order to guarantee a successful email delivery, servers engage in a number of exchanges known as the SMTP process, which is essential to email communication. This procedure is interfered with and the email’s trip is stopped when an SMTP error happens. Usually, a bounce message indicating that the email could not be delivered along with a short error description is sent to the sender.

[Case Study] MailSoar

Written by Julia G

Discover how MailSoar agency solved their problem of accurately measuring email placement and improving deliverability. With the GlockApps service, MailSoar has expanded its capabilities, significantly improving client accessibility and overall performance.

How to Write Sales Emails That Work [+Examples]

Written by Julia G

Today, an average email user usually gets 150-200 emails a day. People swiftly go through the emails, focusing on the ones that seem important and disregarding the others until they are overtaken by a new batch that arrives. With two hundred emails a day on average, only about half of them receive attention. The other half remains unseen or goes to trash, sometimes unfairly.

HTML Checker: Test Your Email Compatibility with Different Platforms

Written by Julia G

In today’s world of electronic mail, the vast majority of messages are sent in an HTML format rather than plain text. This trend is driven by the desire of email senders to create visually appealing and interactive email content by incorporating graphics, images, links, videos, and other interactive elements making HTML-formatted emails a preferred choice for businesses aiming to engage their audience effectively.

New Report: Email Deliverability Statistics Q1 2024 – Exploring the Impact of Gmail and Yahoo Updates [+PDF Inside]

Written by Julia G

In an attempt to secure their users from unwanted email communications, Internet service providers (ISPs) update their email filtering rules and introduce new standards for email senders. From one side, it makes the recipients’ life easier; from the other side, it requires a more thoughtful approach to email campaigns from senders.   

Email deliverability testing is now an integral part of an email sending program for a lot of organizations. Not only does deliverability testing reveal issues that lead to low Inbox placement and response rates, when done regularly it also allows to catch the issues before they have a serious impact on the sender reputation.

How to Enhance Your Email Marketing Strategy with Automated Email Sequences

Written by Julia G

Email marketing offers an affordable way to reach out to your target audience, increase conversion rates, and maximize your return on investment. The benefits of a well-thought email campaign are known to and taken advantage of by people who are experienced with email marketing. Still, the effectiveness of using automated email sequences through the prospect’s journey outweighs the impact of delivering a single email broadcast.

How to Switch from Shared to Dedicated IP Address without Losing in Deliverability

Written by Julia G

Sender reputation is like your credit history, which is evaluated by email receiving servers when they accept your message for delivery. If the history is bad, the email is filtered to Spam or blocked. Sender reputation is a multifaceted notion as many different factors are involved in the process of building a reputation. The sending IP address is one of them.

Proxy Test: How It Helps in Deliverability

Written by Julia G

GlockApps provides a unique proxy testing solution designed to streamline and simplify your deliverability checking process and address any issues in time. This option has been specifically crafted for your convenience, accessible by setting up your sending account within our Inbox Insight application. Let’s delve into the details and explore all the benefits.