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Author: Julia G

Email Automation in 2022

Written by Julia G

Email automation is a way for business owners and email marketers to stay connected to their customers. Find out how to properly implement email automations, and what pitfalls you should avoid.

Top Email Marketing Trends 2022

Written by Julia G

Email marketing is changing and evolving with the post-covid era. Find out what are the latest trends that you should adopt to stay successful.

List Hygiene: How to Maintain an Engaged List

Written by Julia G

List Hygiene is an essential component in maintaining a healthy email list and achieving your email program goals. Therefore, list cleaning, along with a re-engagement campaign, are some of the necessary steps to improve email hygiene before sending emails.

AMP for Email Guide – Interactive Email – What Is AMP Tech?

Written by Julia G

AMP for email is a new way of providing interactive content to your recipients. It is making a big blast by opening new possibilities for email marketers all over the world. But with new features come new challenges and threats, so it is important to understand what security measures have to be implemented before diving into the AMP for email. …

What is BIMI: Ultimate Guide to BIMI in 2022

Written by Julia G

BIMI is a relatively new form of email authentication that will help you stand out in your customer’s inbox. Learn more about BIMI and how it can improve your email marketing program this new year.

Ultimate Guide To Email Marketing Subject Lines

Written by Julia G

If you’re an email marketer or considering becoming one, you’re probably curious about what motivates consumers or subscribers to open the emails that you send to them. If you want to increase your open rates, what are the principles you need to master as an email marketer? All of this boils down to the first important factor you should know …

What is BIMI and Why You Need It for Successful Email Marketing

Written by Julia G

Email marketers work hard in devising ways and methodologies to become effective and gain more subscribers organically. As visibility is crucial and every organization wants to have their emails opened, BIMI technology is a big step for every brand to get into the inbox and get noticed. BIMI email authentication also makes it easier to recognize a legitimate email. How? …

7 Best Email Practices that Drive Email Program Growth

Written by Julia G

Email Marketing is a highly effective digital marketing channel that helps companies connect to customers and promote their brands to increase sales. Here are 7 best email practices that marketing experts follow to grow and maximize their email program.