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Author: Julia G

How to Ensure Spam Complaints Don’t Kill Your Deliverability in 2024

Written by Julia G

What Do Spam Complaints Stand for? Spam complaints are signals of unwanted or unsolicited email communication. Typically they happen when a recipient marks an email message as “spam” or “junk” in their email client.  The most common situation when a recipient reports an email as spam is when they receive email communications they didn’t explicitly subscribe to. However, there are …

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7 Most Common Email Marketing Mistakes and How to Avoid Them

Written by Julia G

Do you know that the same email message can be rendered in different ways, depending on the recipient’s email client, system, and environment? In other words, there are different ways that a message could fail. Email marketing experts know that creating exceptional emails is harder than it has ever been. The recipients’ expectations have reached previously unheard levels – 86% …

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Look into the Future: Email Marketing Trends in 2024

Written by Julia G

According to Statista, there were about 55 million email users worldwide in 1997; by 2026, that number is expected to raise to 4.73 billion. This startling increase highlights how popular email is in our globally connected world. How Email Marketing Evolved An exciting electronic mail entered our lives in the 1990s. We were so enthralled with the idea of reaching …

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AI Powered Email Marketing: Does It Work for Your Brand?

Written by Julia G

As the technologies advance, robots are increasingly penetrating various areas of our lives. They are already helping people in engineering, building, education, medicine, agriculture, etc. And now brands can benefit from AI email marketing to better communicate with their prospects. Artificial Intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and learn like …

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Part III: Email List Management

Written by Julia G

In Parts I and II we’ve examined the best practices for building a quality email list and opportunities for growing a list of email subscribers in order to promote your brand and products. This part is dedicated to email list management as one of the most important aspects of a successful email marketing strategy. It can be hard to overestimate …

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Part II: Email List Growth

Written by Julia G

How to Grow Your Email List In Part I, we examined the most effective email list building methods so that you can start with building your first list of email subscribers right away. Let’s now consider the possibilities to grow your list to maximize the effect of your email program. There are infinite ways you can grow your email list. …

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Part I: Email List Building

Written by Julia G

Before you can send out an email campaign, you need to get an email list. You need an audience to receive your messages. List building is a process of collecting email addresses of the recipients who want to receive your emails.

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Effective Email List Building and Management – Introduction

Written by Julia G

According to various studies, every $1 spent on email marketing has an average return of $44. Therefore, email is the best, most cost-effective means of marketing for anyone, especially small businesses. But you only waste your time and money that you spent preparing and sending an email campaign if your email doesn’t reach your subscriber’s Inbox.

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Gmail’s Biggest Security Update: AI-Powered Spam Filter

Written by Julia G

The Google security blog has recently featured an overview of the most recent update made to the spam filters used by the Gmail email service provider. We’re talking about a new text classification system called Resilient & Efficient Text Vectorizer (RETVec). Google claims that the RETVec deployment is “one of the largest defense upgrades in recent years”. As per Google …

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Hustler Marketing

Written by Julia G

Hustler Marketing

Introduction Discover how a leading personalized jewelry eCommerce brand overcame email deliverability challenges, transformed its reputation, and experienced a substantial boost in revenue. Dive into the strategic journey undertaken by the Hustler Marketing team to ensure emails not only reached inboxes but thrived in the primary tab, leading to remarkable results. Hustler Marketing, a trailblazer in digital marketing, brought its …

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