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Author: Julia G

AI Powered Email Marketing: Does It Work for Your Brand?

Written by Julia G

As the technologies advance, robots are increasingly penetrating various areas of our lives. They are already helping people in engineering, building, education, medicine, agriculture, etc. And now brands can benefit from AI email marketing to better communicate with their prospects. Artificial Intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and learn like …

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Part III: Email List Management

Written by Julia G

In Parts I and II we’ve examined the best practices for building a quality email list and opportunities for growing a list of email subscribers in order to promote your brand and products. This part is dedicated to email list management as one of the most important aspects of a successful email marketing strategy. It can be hard to overestimate …

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Part II: Email List Growth

Written by Julia G

How to Grow Your Email List In Part I, we examined the most effective email list building methods so that you can start with building your first list of email subscribers right away. Let’s now consider the possibilities to grow your list to maximize the effect of your email program. There are infinite ways you can grow your email list. …

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Part I: Email List Building

Written by Julia G

Before you can send out an email campaign, you need to get an email list. You need an audience to receive your messages. List building is a process of collecting email addresses of the recipients who want to receive your emails.

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Effective Email List Building and Management – Introduction

Written by Julia G

According to various studies, every $1 spent on email marketing has an average return of $44. Therefore, email is the best, most cost-effective means of marketing for anyone, especially small businesses. But you only waste your time and money that you spent preparing and sending an email campaign if your email doesn’t reach your subscriber’s Inbox.

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Gmail’s Biggest Security Update: AI-Powered Spam Filter

Written by Julia G

The Google security blog has recently featured an overview of the most recent update made to the spam filters used by the Gmail email service provider. We’re talking about a new text classification system called Resilient & Efficient Text Vectorizer (RETVec). Google claims that the RETVec deployment is “one of the largest defense upgrades in recent years”. As per Google …

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[Case Study] Hustler Marketing

Written by Julia G

[Case Study] Hustler Marketing

Introduction Discover how a leading personalized jewelry eCommerce brand overcame email deliverability challenges, transformed its reputation, and experienced a substantial boost in revenue. Dive into the strategic journey undertaken by the Hustler Marketing team to ensure emails not only reached inboxes but thrived in the primary tab, leading to remarkable results. Hustler Marketing, a trailblazer in digital marketing, brought its …

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Email Deliverability Unveiled: CEO of GlockApps Shares Expert Roadmap

Written by Julia G

Email deliverability stands as a paramount concern within the realm of email marketing, bearing significant weight in the pursuit of successful campaigns. It is a topic that often proves to be both crucial and intricate, presenting challenges that require adept navigation. During webinar Masters of Email Marketing from Smaily, GlockApps’ CEO, Alex Arnaut, illuminated this pivotal subject matter, offering invaluable …

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GlockApps Launches Spooktacular Halloween Offer

Written by Julia G

Offer valid for a limited time only, until November 3, 2023 In the spirit of the Halloween season, GlockApps is thrilled to announce a spine-tingling offer that’s set to enchant our clients with a touch of email marketing magic. Our esteemed customers can now claim a FREE email marketing consultation when purchasing an annual plan, commencing with the Essential package. …

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2024 Email Landscape Shift: Gmail and Yahoo Raise the Bar for Senders

Written by Julia G

2024 Email Landscape Shift: Gmail and Yahoo Raise the Bar for Senders

As 2024 approaches, major players in the email industry, such as Gmail and Yahoo, are ushering in a pivotal shift that carries significant implications for email marketers and senders alike.  Gmail’s New Email Requirements Gmail’s new email requirements are designed to bring a higher degree of security, transparency, and user-friendliness to the inbox. These requirements are specifically tailored for bulk …

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