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Author: Julia G

Part I: Email List Building

Written by Julia G

Before you can send out an email campaign, you need to get an email list. You need an audience to receive your messages. List building is a process of collecting email addresses of the recipients who want to receive your emails.

Effective Email List Building and Management – Introduction

Written by Julia G

According to various studies, every $1 spent on email marketing has an average return of $44. Therefore, email is the best, most cost-effective means of marketing for anyone, especially small businesses. But you only waste your time and money that you spent preparing and sending an email campaign if your email doesn’t reach your subscriber’s Inbox.

Gmail’s Biggest Security Update: AI-Powered Spam Filter

Written by Julia G

The Google security blog has recently featured an overview of the most recent update made to the spam filters used by the Gmail email service provider. We’re talking about a new text classification system called Resilient & Efficient Text Vectorizer (RETVec). Google claims that the RETVec deployment is “one of the largest defense upgrades in recent years”. As per Google …

[Case Study] Hustler Marketing

Written by Julia G

Introduction Discover how a leading personalized jewelry eCommerce brand overcame email deliverability challenges, transformed its reputation, and experienced a substantial boost in revenue. Dive into the strategic journey undertaken by the Hustler Marketing team to ensure emails not only reached inboxes but thrived in the primary tab, leading to remarkable results. Hustler Marketing, a trailblazer in digital marketing, brought its …

Email Deliverability Unveiled: CEO of GlockApps Shares Expert Roadmap

Written by Julia G

Email deliverability stands as a paramount concern within the realm of email marketing, bearing significant weight in the pursuit of successful campaigns. It is a topic that often proves to be both crucial and intricate, presenting challenges that require adept navigation. During webinar Masters of Email Marketing from Smaily, GlockApps’ CEO, Alex Arnaut, illuminated this pivotal subject matter, offering invaluable …

GlockApps Launches Spooktacular Halloween Offer

Written by Julia G

Offer valid for a limited time only, until November 3, 2023 In the spirit of the Halloween season, GlockApps is thrilled to announce a spine-tingling offer that’s set to enchant our clients with a touch of email marketing magic. Our esteemed customers can now claim a FREE email marketing consultation when purchasing an annual plan, commencing with the Essential package. …

2024 Email Landscape Shift: Gmail and Yahoo Raise the Bar for Senders

Written by Julia G

As 2024 approaches, major players in the email industry, such as Gmail and Yahoo, are ushering in a pivotal shift that carries significant implications for email marketers and senders alike.  Gmail’s New Email Requirements Gmail’s new email requirements are designed to bring a higher degree of security, transparency, and user-friendliness to the inbox. These requirements are specifically tailored for bulk …

GlockApps 2.0 Launching on Product Hunt

Written by Julia G

In a thrilling development, GlockApps is gearing up for the highly-anticipated launch of GlockApps 2.0 on Product Hunt. This monumental upgrade promises to take email marketing to new heights and revolutionize your email deliverability experience. What’s New in GlockApps 2.0? Get ready to explore a host of cutting-edge features and enhancements designed to empower email marketers like never before: Advanced …

GlockApps 2.0: Revolutionizing Email Excellence – Coming Soon

Written by Julia G

At GlockApps, we’re thrilled to unveil a sneak peek into the future of email testing. The eagerly awaited GlockApps 2.0 is on the horizon, scheduled to launch on October 2, 2023. This forthcoming update promises to bring a wave of transformative enhancements, redefining how you approach email testing, optimization, and monitoring. Here’s a glimpse of what to expect: Cutting-Edge Engine: …

Easy Ways to Improve Your Email Open Rates in 2024

Written by Julia G

Email marketing has been a popular marketing strategy for a long time, but with the increase in competition, it’s becoming more and more difficult to get your audience to open and engage with your emails. However, there are several strategies you can use to improve your email open rates in 2023.