A lot of digital marketing agencies use cold emailing to get new clients and email marketing to nurture them. It is evident how important email and email deliverability is to these people. I reached out to 19 digital marketing agency owners to get their best email deliverability tips. Responses range from the correct technical setup to what words to avoid in your email to a lot more. Without wasting any more time, let’s jump right in:
Would you spend hours working on a project only to throw it away? Of course not. No one likes to see hard work go to waste. The fact of the matter is, however, that if you are sending emails without spam score and authentication testing, you may be doing this already. Now that we’ve got your attention, let’s take a closer look at how these tools work to make sure your emails make it to the inbox.
The cybernetic threat landscape is constantly changing, and smart businessmen and women know to stay ahead of the curve. Based on the annual X-Force Threat Intelligence Index 2020 report from IBM, this article provides valuable insights into attacker methods and motivations as well as detailing the steps you should take to make sure you won’t become the victim of a cyberattack.
This 2020, BIMI or Brand Indicators for Message Identification, is expected to be adopted and actively supported by more and more Email providers. Currently, only Yahoo and Gmail support BIMI. This new standard will provide email senders yet another way to stand out in their recipient’s inbox by allowing you to display your logo along with your email.
Delivering emails to the recipient’s inbox is the primary goal of email marketing. If the email doesn’t reach the intended receiver, then nothing matters. When you hit the inbox, you beat your competitor’s email that is lost in the junk folder or not delivered.
With years of working in the email marketing industry, we at GlockApps have acquired the necessary experience to conduct successful email campaigns.
DMARC stands for “Domain-based Message Authentication, Reporting & Conformance” and it’s an email authentication, policy, and reporting protocol. In simpler terms, DMARC allows you to prevent unauthorized use of your email domain and protect your email recipients from phishing and other email scams that may use your brand recognition to get read.
If you haven’t deployed DMARC yet, now is a great time to start. Here is a quick list of five benefits you can get from having this email protocol in place:
Spam email accounts for more than 45% of all email traffic. Put another way, that’s about 14.5 billion spam messages sent every day.
Is yours one of them?
It can be frustrating to invest your time and budget into crafting the perfect email for your prospects, only for it to end up in the same junk mail folder as unwanted coupons and letters from Nigerian princes. Unread emails do nothing for your business or bottom line, but there’s no way to guarantee you’ll avoid the spam folder (even if you’re not sending spammy content).
When it comes to email marketing, it is difficult to find a tool that can do everything. For instance, while one can help you increase visibility, it can’t help you encourage subscribers to open up emails. Indeed, to this day, getting a tool capable of doing everything that you would like it to is impossible.
However, with BIMI, what you came to know as the norm is challenged.
In an email marketing world, your brand domain is like your identity in the real life.
It's the thing that allows the recipients of your marketing and transactional messages to recognize your messages. It's the thing that helps you build trust and relationship with your recipients and customers. And you must keep that trust because your business often depends on it.