Top Email Automation Software: Find the Best Choice for Your Business

Written by Khrystyna Sliusar

Businesses can hardly do without automation in today’s competitive market, as it is not only useful but essential. If you rely on manual email marketing, you are losing time, missing opportunities, and falling behind competitors who automate their workflow.

Email automation software allows you to send personalized, behavior-based campaigns at scale, without spending hours crafting and managing every message. These tools work by triggering emails based on predefined customer actions, making your outreach more relevant and timely.

Email Header Analyzers: Tools for Effective Email Analysis

Written by Tanya Tarasenko

With the constant rise in spam, phishing, and delivery issues, understanding the technical aspects of an email is critical. This is where email header analyzers come in. Whether you’re an IT professional, marketer, or security analyst, mastering email header analysis helps diagnose problems, trace origins, and improve email deliverability.

Domain Suffixes Explained

Written by Tanya Tarasenko

Every web address and email has a hidden detail that reveals much more than it seems at first glance: the domain suffix. Also known as a domain name ending or internet suffix, this small part of a web or email address like .com, .org, or .edu, can influence how trustworthy, visible, and functional your digital presence is. Whether you’re launching a business, setting up email systems, or browsing the web securely, understanding domain suffixes is essential. This guide breaks down everything you need to know, from how suffixes affect branding and security to how they impact your email deliverability and SEO.

Email Template Testing: Steps to Nail Your Emails

Written by Julia G

Email templates are pre-coded files that make the creation of an email message easy, quick, and more efficient because the layout, format, and structure are already included. Thus, an email template can be used repeatedly and serve as a model for different email campaigns. 

What Is IMAP: Everything You Need to Know

Written by Tanya Tarasenko

Few technologies are as essential and often misunderstood as IMAP. If you’ve ever wondered what IMAP is or what IMAP does, you’re not alone. This protocol is very important in terms of how email works, making it possible to access your messages across multiple devices seamlessly. In this article, we’ll unpack everything from IMAP server meaning to how the IMAP protocol actually functions.

Web Hosting vs Email Hosting: What’s the Difference and Why It Matters for Your Business

Written by Tanya Tarasenko

When you’re setting up your online presence, it’s easy to assume that email and web hosting are just part of the same package. In reality, they serve very different purposes. Understanding the difference between web hosting and email hosting can help you avoid tech headaches, improve performance, and look more professional online.

Email Servers: What They Are, How They Work, and Why You Need One

Written by Tanya Tarasenko

If you’ve ever sent an email, you’ve used an email server — even if you didn’t realize it. But what exactly is an email server, and why is it so important? In this guide, we’ll dive deep into the world of email servers, explain how they work, why they matter, and what you need to know whether you’re sending newsletters, business updates, or just a quick hello.

Hard Bounce vs Soft Bounce in Email Marketing: What You Need to Know

Written by Tanya Tarasenko

If you’ve been in email marketing for more than five minutes, you’ve probably come across the term “email bounce.” Whether you’re just starting out or already running massive campaigns, understanding the meaning of email bounce is crucial for improving your deliverability and sender reputation.

Spoofing vs Phishing: What’s the Difference and How to Stay Protected

Written by Tanya Tarasenko

Cyber threats come in many forms, but two of the most common are spoofing and phishing. If you’ve ever asked yourself, “What’s the difference between spoofing and phishing?” or “How do I protect myself from phishing and spoofing attacks?” — you’re in the right place.

Updated Email Deliverability Statistics: How Did 2025 Begin for Email Senders?

Written by Julia G

At the beginning of 2024, we came up with our first report demonstrating average email delivery rates across various email delivery services, inbox providers, and senders based on their monthly email volume.

Today, we are presenting an updated data examining email deliverability rates in comparison with Quarter 1 2024 and showcasing the changes for the major inbox providers and delivery services.