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Email Deliverability

Why Every Business Needs DMARC

Written by Julia G

Cyber-threats in 2021 have reached shocking heights. There are numerous new phishing emails related to COVID-19. According to Verizon, 94% of malware is delivered by email, and remote working makes companies more vulnerable to security breaches than ever before. Knowing such statistics one could wonder why so many companies have not improved their email security with DMARC? Yet, according to …

Low Open Rate? How Email Testing and Uptime Monitoring Helps

Written by Julia G

Open rate and click rate are the main measures in email marketing. They allow senders to understand how successful their email campaigns are. After all, that’s what email marketing is all about – more clicks and more customers. It’s always distressing to see a decrease in email opens. While an occasional drop is not a catastrophe, an open rate decreasing …

Email Infrastructure Uptime Monitoring: How It Helps Deliverability

Written by Julia G

Being the simplest and cheapest means of reaching out to a large audience around the world, email has always been exploited by malicious senders and cyber-criminals. Trying to protect their users from spam, mailbox providers set up smart email filters that evaluate a range of metrics to make email placement decisions. It often prevents good email senders from delivering their …

How to Protect Your Sender Domain with DMARC: 3 Steps to DMARC Enforcement

Written by Julia G

There is no other channel with such a wide audience reach than email. That is why legal business owners are using email to reach out to their clients and subscribers, and that is why spammers like to use email for malicious purposes. Hacking and phishing attacks in the email are increasing year by year. The good thing is that there …

DMARC Adoption in 2021: What’s the Problem?

Written by Julia G

When it comes to cyber-attacks, 2020 has shown how unprepared organizations and businesses all over the world are. All types of companies were affected, regardless of the size and operating area, resulting in millions of dollars in financial losses. We have seen a large number of new phishing scams related to COVID-19. In April alone, Google blocked 18 million Coronavirus-related …

How the New Email Uptime Monitoring Helps with Multiple SPF Records

Written by Julia G

SPF stands for Sender Policy Framework, and it is an email authentication protocol. The purpose of SPF is to check whether the email was sent from the person it says it is from. We showed how to create an SPF record and deploy it. And if you are reading this article you’ve probably encountered some issues with that. So let’s …

Why Email Uptime Monitoring is an Absolute Must for the Best Deliverability and ROI

Written by Julia G

There are many variables involved when we talk about email deliverability. Today we will concentrate on email authentication, because it has its influence on whether your email gets blocked, will land in a spam folder or an inbox. How? It proves you are a trustworthy and legitimate sender, or otherwise. You should remember that it is not enough to just …

Last Chance: How to Re-Engage Inactive Subscribers

Written by Julia G

Some of your subscribers are not as active as they used to be while others weren’t active from the first day of subscription? The excitement has faded and they’re not opening your emails anymore…unfortunately, it is a common problem. But the good news is that it has a solution! Email marketing is about building a strong relationship. And, just like …

Anti-Spam Regulations in 2020: Do You Comply?

Written by Julia G

Dealing with laws and regulations is an inevitable reality for any business. Although the variety of anti-spam laws that differ for every country might feel discouraging at first, if you are a legitimate company and a legitimate sender, you probably don’t have to worry about it much. Nevertheless, it is always better to be fluent in anti-spam laws and regulations. …

Spam Traps 101: from Nightmare to Opportunity

Written by Julia G

Email getting into a spam trap is a nightmare for any email marketer. Unfortunately, it can happen even with the best of us. Afterwards we keep wondering how a spam trap could get on our mailing list. Let’s solve this jigsaw puzzle step by step and by the end of this article everything will fall into place. What is a …