How to Remove Your IP Address from the Hotmail/Outlook’s Blacklist

How to Remove Your IP Address from the Hotmail/Outlook's Blacklist

Bad email practices typically lead to serious deliverability problems like spam placements, blocked and dropped messages which have a direct negative impact on your sender reputation and email performance.

To protect their users from unsolicited emails, mailbox providers often put bad senders to the blacklist and do not deliver their messages to the target recipients. Gmail, Outlook/Hotmail, Yahoo, GoDaddy and some other major mailbox providers maintain their own blacklists to stop spammers.

Dedicated vs Shared IPs: Which Should You Choose for Better Deliverability

How to Warm Up IP Address

When you hit "Send" in your email system or email service provider, your email is transmitted to the outgoing mail server and then to the mail server at the receiving ISP, which then decides what to do with your email based on the sending IP's reputation, authentication, your sending practices, and recipient engagement.

These factors directly influence whether or not your email will be delivered and where it will land (Inbox, Spam, Promotions).

Email Branding for Better Inbox Experience and Deliverability

Email Branding for Better Inbox Experience and Deliverability

In an email marketing world, your brand domain is like your identity in the real life.

It's the thing that allows the recipients of your marketing and transactional messages to recognize your messages. It's the thing that helps you build trust and relationship with your recipients and customers. And you must keep that trust because your business often depends on it.

Bounce Email Handling Essential Guide

Best Way to Handle Bounce Emails

One of the essential metrics to monitor after you send a marketing email campaign is the bounce rate. The bounce rate is the number of bounced emails divided by the total number of sent emails.

The bounce rate is directly related to the quality of your mailing list. A low bounce rate is the sign of a clean, confirmed opt-in list with active and engaged subscribers. A high bounce rate indicates problems with the list management and/or permission-based list acquisition methods.

Everything You Should Know about Spam Complaints

Everything You Should Know about Spam Complaints

No one is safe from spam complaints. Complaints can happen even to good marketers who are sending to permission-based email lists.

The complaint rate used to be underestimated, but the recent research shows that 20% of deliverability issues were caused by a lot of spam complaints.

The complaint rate is calculated as the number of "report spam/junk" complaints out of emails sent. For example, the 0.1% complaint rate is considered acceptable and often seen among good senders, but the 0.5% rate is already too high.

While you may not be able to achieve zero complaints, you absolutely can reduce and maintain your complaint rate at the acceptable level to increase your Inbox placements.

Everything Email Marketers Need to Know About Sender Reputation

8 Important Factors That Determine Your Sender Reputation

When it comes to email marketing, deliverability means getting email marketing messages to the recipients' Inboxes. It is the key to a successful email campaign.

Over the past years, email deliverability has evolved. While the subject lines, spam filter triggering words, special characters, and image-text ratio have been the most important things to pay attention to in the past, these days, email deliverability depends mainly on the sender reputation which includes the sending IP reputation and sending email/domain reputation, recipient’s engagement, list acquisition, and list management practices.

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