Spam email accounts for more than 45% of all email traffic. Put another way, that’s about 14.5 billion spam messages sent every day.
Is yours one of them?
It can be frustrating to invest your time and budget into crafting the perfect email for your prospects, only for it to end up in the same junk mail folder as unwanted coupons and letters from Nigerian princes. Unread emails do nothing for your business or bottom line, but there’s no way to guarantee you’ll avoid the spam folder (even if you’re not sending spammy content).
When it comes to email marketing, it is difficult to find a tool that can do everything. For instance, while one can help you increase visibility, it can’t help you encourage subscribers to open up emails. Indeed, to this day, getting a tool capable of doing everything that you would like it to is impossible.
However, with BIMI, what you came to know as the norm is challenged.
In an email marketing world, your brand domain is like your identity in the real life.
It's the thing that allows the recipients of your marketing and transactional messages to recognize your messages. It's the thing that helps you build trust and relationship with your recipients and customers. And you must keep that trust because your business often depends on it.
Modern email authentication uses a combination of three methods: SPF, DKIM, and DMARC. These methods help ensure that a message came from a sender shown in the From header.
By deploying DMARC, email senders can prevent spoofed spam and phishing emails from reaching their email subscribers and customers, protect their brand and the subscribers’ personal data.
The SPF standard requires that any SPF record must comply with the 10-DNS-lookup limit. It means that any SPF record that causes more than 10 DNS queries is not valid, and any attempt to authenticate SPF for an email from the domain will lead to an error.
Email is a wonderful opportunity for businesses to promote their brand and get clients. From the other hand, email facilitates the spreading of spam, phishing, malware, viruses and other fraud simply because it is difficult to tell if the sender is really the one it pretends to be.
Legitimate senders have to wade through complicated anti-spam filters just to get their emails delivered to the destination user.
To help email senders deliver legitimate emails to the recipients and block phishing and fraud messages, a new email authentication standard was adopted by email senders and receivers.
A blacklist is a real-time database of IP addresses or domains that have been known to send spam or malicious content. Many Internet Service Providers consult the blacklist databases in order to filter emails sent to the users within their network.
The result of having the sending IP address or domain on a blacklist can vary from being a small nuisance to a complete block of your email campaigns.
With 1,5 billion users around the world, Gmail takes a huge share of the global email market. There is hardly any email marketer who would not have email subscribers using Gmail on the list.
The question of email deliverability to Gmail recipients is becoming more and more urgent for email marketers.
Email infrastructure is the technical part of your email sending program which goes on behind the scenes and helps if set up properly, deliver the messages to the user’s Inbox.
Sending infrastructure refers to the domains and IP addresses of the servers you’re sending emails from, and email authentication refers to the methods you use to prove that an email sent by you is really coming from you.
A properly configured sending infrastructure and authentication greatly increase your ability to deliver the messages to the Inbox.
