This 2020, BIMI or Brand Indicators for Message Identification, is expected to be adopted and actively supported by more and more Email providers. Currently, only Yahoo and Gmail support BIMI. This new standard will provide email senders yet another way to stand out in their recipient’s inbox by allowing you to display your logo along with your email.
Delivering emails to the recipient’s inbox is the primary goal of email marketing. If the email doesn’t reach the intended receiver, then nothing matters. When you hit the inbox, you beat your competitor’s email that is lost in the junk folder or not delivered.
With years of working in the email marketing industry, we at GlockApps have acquired the necessary experience to conduct successful email campaigns.
Let’s take a look at a quick overview of the process and how to work with EasyMail7:
DMARC stands for “Domain-based Message Authentication, Reporting & Conformance” and it’s an email authentication, policy, and reporting protocol. In simpler terms, DMARC allows you to prevent unauthorized use of your email domain and protect your email recipients from phishing and other email scams that may use your brand recognition to get read.
If you haven’t deployed DMARC yet, now is a great time to start. Here is a quick list of five benefits you can get from having this email protocol in place:
This is the guest post written by Sujan Patel.
Spam email accounts for more than 45% of all email traffic. Put another way, that’s about 14.5 billion spam messages sent every day.
Is yours one of them?
It can be frustrating to invest your time and budget into crafting the perfect email for your prospects, only for it to end up in the same junk mail folder as unwanted coupons and letters from Nigerian princes. Unread emails do nothing for your business or bottom line, but there’s no way to guarantee you’ll avoid the spam folder (even if you’re not sending spammy content).
When it comes to email marketing, it is difficult to find a tool that can do everything. For instance, while one can help you increase visibility, it can’t help you encourage subscribers to open up emails. Indeed, to this day, getting a tool capable of doing everything that you would like it to is impossible.
However, with BIMI, what you came to know as the norm is challenged.
Email marketers are always looking for tricks to have better deliverability and better visibility in the users’ inboxes to get more emails opened.
While there is no ultimate solution, there is a new standard that can help you make your brand stand out in the inbox.
In an email marketing world, your brand domain is like your identity in the real life.
It's the thing that allows the recipients of your marketing and transactional messages to recognize your messages. It's the thing that helps you build trust and relationship with your recipients and customers. And you must keep that trust because your business often depends on it.
Modern email authentication uses a combination of three methods: SPF, DKIM, and DMARC. These methods help ensure that a message came from a sender shown in the From header.
By deploying DMARC, email senders can prevent spoofed spam and phishing emails from reaching their email subscribers and customers, protect their brand and the subscribers’ personal data.
The SPF standard requires that any SPF record must comply with the 10-DNS-lookup limit. It means that any SPF record that causes more than 10 DNS queries is not valid, and any attempt to authenticate SPF for an email from the domain will lead to an error.
Email is a wonderful opportunity for businesses to promote their brand and get clients. From the other hand, email facilitates the spreading of spam, phishing, malware, viruses and other fraud simply because it is difficult to tell if the sender is really the one it pretends to be.
Legitimate senders have to wade through complicated anti-spam filters just to get their emails delivered to the destination user.
To help email senders deliver legitimate emails to the recipients and block phishing and fraud messages, a new email authentication standard was adopted by email senders and receivers.
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