Email Marketer’s Guide: What You Need to Know about Yahoo

Email Marketer's Guide: What You Need to Know about Yahoo

Yahoo!Mail is a free webmail provider from the Yahoo company that saw the world in 1997. Now it’s one of the three largest mailbox providers with 225 million users.

In June 2017, Yahoo was acquired by Verizon Communications, which also bought AOL in 2015. By now, Verizon has not revealed any plans to combine Yahoo!Mail with other email services.

In Part III of our Email Marketer’s Guide, we will talk about Yahoo!Mail’s filtering process, services, and offerings for recipients and senders.

Email Marketer’s Guide: What You Need to Know about Outlook

Email Marketer's Guide: What You Need to Know about Outlook

Hotmail was one of the first web based email services launched in 1996. It was rebranded as in 2013 to align with Microsoft’s desktop email application Outlook. At present, is one of the leading global mailbox providers with 400+ million active users.

Deliverability to and domains concerns a lot of email marketers as Microsoft has the strongest filtering system which often times sends quite legitimate emails to the spam or junk folder.

Email Marketer’s Guide: What You Need to Know about Gmail

Email Marketer's Guide: What You Need to Know about Gmail

Email filters used by mailbox providers do a good job – they keep spam out of our Inboxes. But from the other side, “thanks” to spam filters, every fifth legitimate email never reaches the intended recipient.

What’s more is that every mailbox provider uses its own filtering algorithm to distinguish good emails and spam. It makes it even harder for email marketers to deliver their emails to the Inbox.

Here we’ll take the mystery off to make senders understand the filtering rules of the top three mailbox providers – Gmail, Outlook, and Yahoo!Mail – and help them send their legitimate emails to the Inbox.

The Part I of our Email Marketer’s Guide is dedicated to Gmail.

How to Avoid Spam Filters When Sending Emails

How to Avoid Spam Filters When Sending Emails

How to avoid spam filters? Many, if not only every single email marketer has ever asked this question. Spam filters seem to be the main obstacle on the way to the recipient’s Inbox.

Probably you’ll be disappointed if we say that it is not possible to avoid spam filters, but you have to accept that fact. Spam filters are a part of the email delivery process. When you send an email, it is filtered: to the Inbox, to a special tab, to a spam folder, or it is blocked completely.

Filters play a massive role in the email deliverability. That’s why our goal at GlockApps is to help our users understand how spam filters work, how mailbox providers use them, and how to get the emails filtered to the Inbox.

Bounce Email Analytics: Diagnose and Fix the Issues Impacting your Deliverability

Track Bounce Emails

There is no email marketer that has never received bounced emails. Sooner or later bounced emails happen even if you have the cleanest list possible.

From one side, bounce emails are a nasty thing because they negatively influence your sender reputation and deliverability.

From the other side, they do a good job by giving you a plenty of information about the quality of your mailing list, recipient engagement, and your email campaign performance.

You just need to understand what bounce emails tell you in order to determine and address the issues.

How to Remove Your IP Address from the Hotmail/Outlook’s Blacklist

How to Remove Your IP Address from the Hotmail/Outlook's Blacklist

Bad email practices typically lead to serious deliverability problems like spam placements, blocked and dropped messages which have a direct negative impact on your sender reputation and email performance.

To protect their users from unsolicited emails, mailbox providers often put bad senders to the blacklist and do not deliver their messages to the target recipients. Gmail, Outlook/Hotmail, Yahoo, GoDaddy and some other major mailbox providers maintain their own blacklists to stop spammers.

Why Do My Emails Go to Spam? The Role of Engagement

How to Send Email to Inbox: the Role of Engagement

What ISP look at engagement?

Recipient engagement is becoming more and more important in your ability to deliver email to an Inbox though there is only one ISP that looks at an email engagement at a high level. It's Google.

There is a couple of others that do it as well – primary Microsoft and Yahoo. As to all other global and regional providers, they don't look at email engagement when making Inbox or spam decisions. There are a few reasons why:

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