Written by Katherine
There are many ways to prevent spam, such as implementing SPF, DKIM, DMARC, and BIMI. But lesser-known forms of email authentication including reverse DNS (Domain Name System) are equally as important. So, what is reverse DNS or an rDNS lookup? Reverse DNS (rDNS) is essentially a reverse IP lookup. It is a type of email authentication that is used to …
Written by Katherine
Email deliverability plays a massive role in your email marketing program. Every email that doesn’t reach your subscribers’ inboxes means fewer opens, clicks, and sales. In order to maximize your revenue from your email campaigns, you need to follow email deliverability best practices. You’ll improve the likelihood of email service providers delivering your messages to your customers’ inboxes if you …
Written by Katherine
Email list management is one of the most important aspects of a successful email marketing strategy. It can be hard to overestimate the importance of maintaining a healthy, clean, and relevant email list in digital marketing. When it comes to email list building, many email marketers are so preoccupied with increasing their list size that they pay little attention to …
Written by Julia G
There are several causes for DMARC failure. To ensure your emails are properly authenticated and your domain is protected from cybercrime such as spoofing, it’s critical to understand what caused DMARC to fail authentication. When it comes to cyber-attacks, 2021 has shown how unprepared businesses all over the world are. Although Google tries its best to block over 100 million …
Written by Julia G
Email spoofing and phishing increased by 220% in 2021. With such high numbers, cyber-criminals are taking advantage of opportunities to spoof emails and phish for valuable information and credentials. As a result, the average cost of a data breach in 2021 was $4.24 million! Types of Spoofing There are many ways cybercriminals can attempt to steal your personal information. These are …
Written by Julia G
Email automation is a way for business owners and email marketers to stay connected to their customers. Find out how to properly implement email automations, and what pitfalls you should avoid.
Written by Katherine
Emojis have taken the world by storm since their creation in the 1990s. Due to their mass adoption and popularity, it was only natural that smiley faces and other emoji graphics would make their way into email marketing. Read this article to discover how you can use emojis to benefit your email marketing program. Can You use Emojis in Email …
Written by Katherine
Have you been running frequent campaigns and noticed that your email metrics have suddenly dropped? Chances are that your emails are being blocked by Gmail or being sent to the spam folder, disabling you from messaging Gmail users. But why is Gmail blocking your mail server if you’ve been following email deliverability best practices and the bulk sender guidelines? How …
Written by Julia G
Email marketing is changing and evolving with the post-covid era. Find out what are the latest trends that you should adopt to stay successful.
Written by Katherine
There are infinite ways you can grow your email list. New ideas can pop up from one place to another. However, not all ideas for email list building will generate substantial gains for your list or benefit your marketing strategy. In order to have success with your email marketing program, you need to test various list-building strategies, eliminate those that …