Dedicated vs Shared IPs: Which Should You Choose for Better Deliverability

How to Warm Up IP Address

When you hit "Send" in your email system or email service provider, your email is transmitted to the outgoing mail server and then to the mail server at the receiving ISP, which then decides what to do with your email based on the sending IP's reputation, authentication, your sending practices, and recipient engagement.

These factors directly influence whether or not your email will be delivered and where it will land (Inbox, Spam, Promotions).

Email Branding for Better Inbox Experience and Deliverability

Email Branding for Better Inbox Experience and Deliverability

In an email marketing world, your brand domain is like your identity in the real life.

It's the thing that allows the recipients of your marketing and transactional messages to recognize your messages. It's the thing that helps you build trust and relationship with your recipients and customers. And you must keep that trust because your business often depends on it.

How to Land in the Gmail’s Inbox After the Latest Security Update

How to Land in the Gmail's Inbox After the Latest Security Update

In an attempt to protect users from spam, phishing emails, and other malware, Gmail implemented a new security mechanism that identifies potentially harmful messages from unauthenticated senders and warns users about them.

This update will help Gmail's users differentiate messages received from legitimate marketers and malicious senders, prevent phishing attempts and keep spam out, ultimately freeing up Inboxes for good emails.

Email Deliverability Best Practices

Email Deliverability Best Practices

Let's be honest: email marketing is nothing without deliverability. Don't believe anyone telling you otherwise. If your email is delivered, it can be seen, read, and clicked on. And if you can increase your email deliverability by even just 2-3%, it can significantly increase your ROI.

But considering smart filtering systems employed by mailbox and Internet service providers, achieving high deliverability rates is not easy.

5 Reasons You Need to Grow Your Email List Organically

5 Reasons You Need to Build Your Email List Organically

Deliverability is the cherished dream of email marketers. You only waste your time and money that you spent for preparing and sending an email campaign if your email doesn't reach your subscriber's Inbox.

GlocApps tracks and reports on deliverability with its Inbox and spam rate metric. Very few email marketers achieved the Inbox Placement rates of at least 90%. The average of Inbox Placement performance for the last 30 days is 76%, calculated based on the email activity of all our customers.

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