Domain Suffixes Explained

Written by Tanya Tarasenko

Every web address and email has a hidden detail that reveals much more than it seems at first glance: the domain suffix. Also known as a domain name ending or internet suffix, this small part of a web or email address like .com, .org, or .edu, can influence how trustworthy, visible, and functional your digital presence is. Whether you’re launching a business, setting up email systems, or browsing the web securely, understanding domain suffixes is essential. This guide breaks down everything you need to know, from how suffixes affect branding and security to how they impact your email deliverability and SEO.

Find Emails for Free: The Smart Way to Look Up Email Addresses Without Paid Tools

Written by Tanya Tarasenko

If you’re on a mission to reach a potential client, one key piece of information stands between you and that connection: their email address. The challenge? You don’t want to (or can’t) pay for it.

Healthcare Email Marketing: Strategies That Work

Written by Tanya Tarasenko

People don’t go to their inbox looking for health advice, but that doesn’t mean email isn’t one of the most effective tools healthcare providers have. Whether you’re a doctor running your own practice, part of a hospital team, or working in medical devices, healthcare email marketing is one of the simplest ways to stay connected, build trust, and keep patients informed.

Lifecycle Marketing: How to Keep Your Customers Around

Written by Tanya Tarasenko

Getting someone to buy from you once is great. But you know what’s better? Keeping them around, coming back, telling their friends, growing with your brand. That’s the heart of lifecycle marketing.

Unlike traditional campaigns that just blast the same message to everyone, lifecycle marketing is about timing, context, and relevance. It’s about talking to people differently based on where they are in their relationship with you. And yeah, it works really well.

No-Reply Emails Are Killing Your Customer Experience — Here’s What to Do Instead

Written by Tanya Tarasenko

You’ve probably seen it in your inbox more times than you can count — an email from “noreply@something.com” with a line at the bottom that says, “Do not reply to this email.” It might be a receipt, a shipping update, or a notification. It looks official, automated, and, let’s be honest, kind of cold.

Email Template Testing: Steps to Nail Your Emails

Written by Julia G

Email templates are pre-coded files that make the creation of an email message easy, quick, and more efficient because the layout, format, and structure are already included. Thus, an email template can be used repeatedly and serve as a model for different email campaigns. 

What Is IMAP: Everything You Need to Know

Written by Tanya Tarasenko

Few technologies are as essential and often misunderstood as IMAP. If you’ve ever wondered what IMAP is or what IMAP does, you’re not alone. This protocol is very important in terms of how email works, making it possible to access your messages across multiple devices seamlessly. In this article, we’ll unpack everything from IMAP server meaning to how the IMAP protocol actually functions.

Recruiting Follow-Up Emails: How to Stay on a Recruiter’s Mind Without Being Pushy

Written by Tanya Tarasenko

You’ve applied for a job, spoken to a recruiter, maybe even had a promising interview, now what? The ball’s in your court to follow up. But writing the perfect follow-up email to a recruiter is a balancing act: you want to stay top of mind without coming across as impatient.

LinkedIn for Email Marketing: Strategies to Boost Engagement and Grow Your List

Written by Tanya Tarasenko

LinkedIn stands out as a goldmine for professional networking and B2B communication. But what many businesses overlook is its incredible potential as a tool for email marketing. When done right, combining LinkedIn email marketing with traditional campaigns can boost your open rates, engagement, and conversions.

Celebrate World Marketing Day with a Free Deliverability Webinar

Written by Khrystyna Sliusar

Marketing isn’t just advertising or selling. At its core, marketing is the art and science of understanding people, anticipating their needs, solving real problems, and building trust at every step of the way.

On May 27, we join the global marketing community in celebrating World Marketing Day, a day that honors the creative and analytical thinkers who keep the industry moving forward.