AMP Emails: The Future of Email Communication

Written by Tanya Tarasenko

Email marketing has long been a staple of digital communication. Its reliability and broad reach have made it an essential tool for businesses across all industries. However, traditional emails have one major limitation: they are static. The introduction of AMP (Accelerated Mobile Pages) Emails is changing that, it brings interactivity and real-time functionality to the inbox. Together, we will explore the transformative potential of AMP Emails, their features, benefits, use cases, and challenges, and how they are reshaping email marketing.

What a DNS MX Record Does and How to Fix MX Record Failures

Written by Julia G

DNS (Domain Name System) records are the important parts of DNS that store the information about a domain and its resources. Every type of a DNS record has a distinct function. DNS records determine mail servers for the domain, map domain names to IP addresses and IPs to domain names, specify the authoritative name servers for the domain, aliases one domain name to another, hold arbitrary text data for various purposes, such as SPF, DKIM, and DMARC configuration, and other. 

Backscatterers and How to Manage Them Effectively

Written by Tanya Tarasenko

Backscatterers are a significant concern in the world of email deliverability and cybersecurity. They are often misunderstood, and their impact on legitimate email senders can be profound. In this article, we’ll explore what backscatterers are, why they matter, and how to address them effectively to maintain a healthy email-sending reputation.

Deep Dive into Email Service Providers (ESPs)

Written by Tanya Tarasenko

Email service providers (ESPs) are integral to business communication, marketing, and operations. Understanding the variety of email providers for businesses and their offerings is critical to a smooth flow of communication and productivity. We’ll be going over everything in this article, from what an email service provider is to choosing the best email service providers for your business.

GlockApps CEO Alex Arnaut’s Interview with DesignRush: Why Email Authentication Matters

Written by Khrystyna Sliusar

We are excited to share that our CEO, Alex Arnaut, recently gave an insightful interview to DesignRush, a leading B2B marketplace connecting businesses with top agencies. If you are in email marketing or any other field and face email deliverability issues, this conversation will definitely come in handy and help improve your results. In this interview, Alex, with 15 years of experience in the tech industry, explains why email authentication is key for any business that wants to prevent security threats like phishing and spoofing, as well as improve email deliverability.

Retargeting Email Campaigns: Strategies to Re-Engage Your Audience

Written by Tanya Tarasenko

Retargeting emails are a highly effective part of the modern marketer’s toolkit, allowing businesses to contact old customers, convert them, and establish long-term partnerships. In contrast to standard email marketing, retargeting targets those who have already engaged with your brand — went to your website, left their cart, or read your content — but didn’t complete an action. Here’s how you can take advantage of retargeting emails to their full potential. 

Milestone Emails: How to Celebrate and Engage Your Customers + [Case Study]

Written by Tanya Tarasenko

Milestone emails can be one of the most powerful marketing tools for a marketer. They honor key customer journey moments to reinforce relationships, brand loyalty, and increased engagement. But developing milestone emails that genuinely make a difference takes planning. In this article, you will learn everything you need to know about sending meaningful milestone emails that captivate and get results.

Email Domain Reputation Guide: How to Check Domain Reputation & 5 Tips to Improve Domain Reputation

Written by Julia G

Sending an email may look simple: write the text, add a catchy subject line, choose your recipients, click “Send”, and you’re done. In an ideal world, emails might appear in the recipients’ Inboxes every time, but in this one, things are a little trickier. 

According to the latest email deliverability statistics calculated based on the GlockApps tests, 33% of emails on average appear in the users’ Spam folders and every third message is never delivered. In reality, it takes meticulous preparation and work to send and deliver emails successfully.

Christmas Email Campaigns: Ideas, Examples, and Strategies

Written by Tanya Tarasenko

Christmas is a perfect time for companies to engage with their customers, create stronger relationships, and increase sales. Christmas emails are the best for doing that because it will give your audience a very personal message to take on. ​​In this article, we will explore Christmas email marketing strategies, provide you with creative Christmas email ideas, and show you how …

Dos and Don’ts of a Cold Email: Common Cold Email Mistakes and Best Practices

Written by Anton Diduh

Cold emails are an important branch of email marketing and will not go away anytime soon. Many industries, including healthcare, real estate, and nonprofits, use them in their marketing campaigns, as they greatly benefit lead generation. Despite a high OR of 24%, only 8% of cold emails receive a response. For your cold email newsletter to be around or above this rate and reach the needed heights, it is worth using some tips, which we will discuss in this article.