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10 Reasons You Might Have Email Delivery Challenges and How to Avoid Them

Written by Julia G

Given the rapidly changing landscape of email marketing, it can be difficult for email marketers to maintain their email deliverability at a high level. This article explains the most common errors and overlooked things related to email delivery and provides advice on how to do it right to avoid email delivery challenges.

Why Email Open Rates Are No Longer a Reliable Metric (And What to Track Instead)

Written by Tanya Tarasenko

For years, email marketers have obsessed over open rates. “What’s a good open rate for emails?” and “How can I increase my email open rate?” were the golden questions. But here’s the reality: open rates are no longer a reliable way to measure email marketing success.

The Powerful Connection Between SEO and Email Marketing: How to Maximize Both

Written by Tanya Tarasenko

Many marketers think of SEO (Search Engine Optimization) and email marketing as separate strategies. One is about optimizing content for search engines; the other is about reaching people directly through their inboxes. However, SEO and email marketing are more connected than you might think. When used together, these two strategies can boost traffic, improve engagement, and increase conversions.

Why Email Reputation is Important & Top 5 Tools to Check Your Sender Reputation Score

Written by Julia G

Gone are the times when email filters only checked the message’s content to filter out the email as spam or deliver it in the Inbox. Today, Internet service providers are more concerned about the email integrity, sender’s authenticity, and email reputation. They automatically assess the reputation of the sender analyzing each incoming email and the recipient’s reaction to it. The email reputation score then influences the way the message is handled: delivered, filtered, or blocked.

Response Time: The Key to Efficient Communication

Written by Tanya Tarasenko

Let’s face it – not everyone has email response time under control. We’ve all experienced that nagging feeling of waiting for an email reply that just doesn’t come. So how do you ensure you’re on top of things? Let’s explore the key factors behind email response time and how you can improve it without losing your sanity.

Best Email Clients for Every Platform

Written by Tanya Tarasenko

Working with professional emails, keeping up with personal commitments, and managing your inbox can feel like a full-time job. That’s where email clients come into play. A great email client does more than just send and receive emails — it can simplify your entire workflow. But with so many options, which one should you choose?

10 Mistakes to Avoid When Setting up DMARC

Written by Julia G

A DMARC (Domain-based Message Authentication Reporting and Conformance) protocol provides email senders with a powerful tool to protect their email domains from spoofing assaults and ensure the authenticity and integrity of their email communications.

DKIM Setup: Can You Have Multiple DKIM Records?

Written by Julia G

DKIM (DomainKeys Identified Mail) is an effective email authentication method that ensures the integrity and authenticity of your emails while they are in transit. Similar to the SPF and DMARC email authentication protocols, the implementation of DKIM requires the addition of a DNS record. 

Email Autoresponder: Does it Actually Save Your Time?

Written by Tanya Tarasenko

Managing emails can be overwhelming, especially when you’re trying to keep up with leads, customers, and hundreds of other important things. That’s where an email autoresponder comes in — a tool designed to send pre-set responses.

How to Manage and Merge Multiple SPF Records

Written by Tanya Tarasenko

If you’re responsible for managing email domains, you’ve likely come across the need to work with SPF records. Email authentication can cause a lot of stress, especially when dealing with multiple services that send emails on your domain’s behalf. One question pops up time and again: can you have multiple SPF records for one domain? The short answer: no, and here’s why.