How to Manage Reputation to Boost Email Deliverability Using Subdomains

Written by Julia G

As an email marketer, you can’t obsess too much over deliverability. You’ve already built a targeted email list and created helpful and topical content for your newsletter, but is this enough for a successful email campaign? What email deliverability result will you get? Here we’ll review fundamentals you should already know and look at some advanced tactics on how to …

Email Security in 2020: Protecting Your Domain and Your Recipients

Written by Julia G

While phishing emails have always been an issue for digital marketers, the ongoing coronavirus pandemic has created new grounds for phishing strategies that capitalize on fear. This is just another example of how malicious scammers jump on any opportunity to steal personal information. Now more than ever, users must be cautious of what is going in and out of their …

Diagnosing Delivery Issues with Your Own Data

Written by Julia G

When it comes to email marketing, one of the first things you need to understand is that it’s far more complicated than just sending a letter from point A to point B. Your email will encounter a seemingly endless number of obstacles, from firewalls to spam and authentication filters, in order to land in your client’s mailbox.

19 SEO Agency Owners Share Their Best Email Deliverability Tips

Written by Shaurya Jain

This is the guest post written by Shaurya Jain. A lot of digital marketing agencies use cold emailing to get new clients and email marketing to nurture them. It is evident how important email and email deliverability is to these people. I reached out to 19 digital marketing agency owners to get their best email deliverability tips. Responses range from …

Why Email Testing is So Vital for Email Marketing

Written by Julia G

Would you spend hours working on a project only to throw it away? Of course not. No one likes to see hard work go to waste. The fact of the matter is, however, that if you are sending emails without spam score and authentication testing, you may be doing this already. Now that we’ve got your attention, let’s take a …

How to Protect Your Business from Cyber Threats Today

Written by Julia G

The cybernetic threat landscape is constantly changing, and smart businessmen and women know to stay ahead of the curve. Based on the annual X-Force Threat Intelligence Index 2020 report from IBM, this article provides valuable insights into attacker methods and motives as well as, the necessary steps you should take to make sure you won’t be the next victim of …

How to Strengthen Your Brand with BIMI

Written by Julia G

This 2020, BIMI or Brand Indicators for Message Identification, is expected to be adopted and actively supported by more and more Email providers. Currently, only Yahoo and Gmail support BIMI. This new standard will provide email senders yet another way to stand out in their recipient’s inbox by allowing you to display your logo along with your email.

​How to Use EasyMail7 for Successful Email Campaigns

Written by Julia G

Delivering emails to the recipient’s inbox is the primary goal of email marketing. If the email doesn’t reach the intended receiver, then the whole marketing campaign will go to waste. When you hit the inbox, you beat your competitor’s email that is lost in the junk folder or not delivered. With years of working in the email marketing industry, we …

What is DMARC? The Top 5 Benefits of DMARC!

Written by Julia G

Nowadays, it is normal for us to walk in the store and see security cameras. We know that shops have alarms and anti-shoplifting systems. But how come so many of us still don’t realize how important it is to have the same kind of security measures when it comes to our cyber safety? Every email marketing campaign aims to engage …

Copywriting Best Practices for Avoiding the Spam Folder

Written by Sujan Patel

This is the guest post written by Sujan Patel. Spam email accounts for more than 45% of all email traffic. Put another way, that’s about 14.5 billion spam messages sent every day. Is yours one of them? It can be frustrating to invest your time and budget into crafting the perfect email for your prospects, only for it to end …