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Email Spoofing Attacks in 2023

Written by Julia G

Email spoofing and phishing increased by 220% in 2021. With such high numbers, cyber-criminals are taking advantage of opportunities to spoof emails and phish for valuable information and credentials. As a result, the average cost of a data breach in 2021 was $4.24 million! Types of Spoofing There are many ways cybercriminals can attempt to steal your personal information. These are …

Email Automation in 2023

Written by Julia G

Email automation is a way for business owners and email marketers to stay connected to their customers. Find out how to properly implement email automations, and what pitfalls you should avoid.

Using Emojis in Email Marketing

Written by Julia G

Emojis have taken the world by storm since their creation in the 1990s. Due to their mass adoption and popularity, it was only natural that smiley faces and other emoji graphics would make their way into email marketing. Read this article to discover how you can use emojis to benefit your email marketing program. Can You use Emojis in Email …

How to Check if Gmail is Blocking Emails

Written by Julia G

Have you been running marketing campaigns and noticed that your email metrics have suddenly dropped? Chances are that your emails are being blocked by Gmail or being sent to the spam folder, preventing you from messaging Gmail users. But why is Gmail blocking your mail server when you’ve been following email deliverability best practices and the bulk sender guidelines? First, …

Top Email Marketing Trends in 2023

Written by Julia G

Email marketing is changing and evolving with the post-covid era. Find out what are the latest trends that you should adopt to stay successful.

How to Grow Your Email List – 27 List Building Strategies

Written by Julia G

There are infinite ways you can grow your email list. New ideas can pop up from one place to another. However, not all ideas for email list building will generate substantial gains for your list or benefit your marketing strategy. In order to have success with your email marketing program, you need to test various list-building strategies, eliminate those that …

List Hygiene: How to Maintain an Engaged List

Written by Julia G

List Hygiene is an essential component in maintaining a healthy email list and achieving your email program goals. Therefore, list cleaning, along with a re-engagement campaign, are some of the necessary steps to improve email hygiene before sending emails.

[Case Study] How We Stopped Spam from Our Domain with DMARC Analytics

Written by Steven Whipple

After the adoption of DMARC, email marketing experts say that it is a must-have protocol for good email deliverability. Firstly, email messages passing DMARC email authentication are more likely to be delivered to the Inbox. Secondly, DMARC allows control of email delivery and protects the domain with a DMARC policy. We didn’t think about DMARC until recently as we were …

[Case Study] How DMARC Analytics Helps Save Domain Reputation

Written by Ramon Gooch

Like all companies doing business online and communicating with their clients via email, we, at GSoft, are concerned about our domain reputation. To protect the domain and ensure that nobody is sending spam or phishing emails on behalf of our company, we implemented DMARC email authentication with the ‘reject’ policy. We thought it was enough to be protected and we …

AMP for Email Guide – Interactive Email – What Is AMP Tech?

Written by Julia G

AMP for email is a new way of providing interactive content to your recipients. It is making a big blast by opening new possibilities for email marketers all over the world. But with new features come new challenges and threats, so it is important to understand what security measures have to be implemented before diving into the AMP for email. …