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Designing Impact: The Art of HTML Emails

Written by Tanya Tarasenko

As the digital era brings new communication strategies to the fore, HTML email design in particular has come to play a monumental role in digital marketing. HTML email design ensures that all emails are well-structured, neat, and most importantly, functional in every way. This is because the use of HTML in email design offers more than just aesthetics. It increases functionality by allowing the users to design more interactive emails using forms and surveys which creates impactful and engaging email campaigns that capture and maintain the audience’s attention.

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Crafting Effective Survey and Reminder Emails: Boost Engagement and Response Rates

Written by Tanya Tarasenko

Ask practically any business, organization, or researcher and they will tell you that one of the best ways to gather information about your audience is by sending out survey emails. This type of email requires tailoring your content to your audience, delivering it in a way that grabs their attention, and inviting them to provide input, all while enforcing deadlines and following up appropriately.

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The Best Free Email Marketing Tools to Save Budget and Time

Written by Tanya Tarasenko

While digital marketing has become increasingly complex and sophisticated over the years, email remains an effective method of staying in touch with your target audience. Costly and time-consuming to get right, email marketing campaigns can be run cheaply and with ease using the free email marketing tools reviewed below. This article focuses on the best free email marketing tools available on the market, outlining key features and potential benefits.

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Holiday Email Ideas for Customers and Employees (+ Free Templates)

Written by Tanya Tarasenko

The holiday season is a great time to reach out to both your customers and the employees who keep your company afloat. A holiday greeting, update, or acknowledgment can boost spirits, build community, and keep audiences engaged while still being respectful of those who are not celebrating a holiday in that particular timeframe. If you know the right words, a holiday email can make a world of difference. Whether for Christmas, Valentine’s Day, Labour Day, or any other special event, we cover a variety of ideas here and offer some free holiday email templates below that you can use and adapt.

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Email Encryption: How It Works and Strengthens Your Security

Written by Khrystyna Sliusar

It’s hard to imagine any business process today without email because it’s deeply involved in almost all workflow stages of organizations and ordinary users. Effective communication in every industry requires that messages are delivered on time, without falsification or failure, and to the intended recipient.

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Key Email Marketing Metrics You Need to Know to Succeed

Written by Tanya Tarasenko

In this highly competitive world of email marketing, if you want to stay afloat, you need to know the right metrics and use them wisely. Metrics are not just numbers but they measure the pulse of your campaigns and how your strategies are playing with your audience. Here’s the ultimate guide for metrics every email marketer must track for better campaign optimization and driving measurable results.

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Email Blast: Definition, Examples, and How to Conduct It Correctly

Written by Tanya Tarasenko

An email blast, also referred to as an e-blast, is a method of marketing in which a single email is sent to numerous email addresses simultaneously. It is used predominantly as a way to broadcast a message to large groups of people as cost-effectively and efficiently as possible. This method is designed exclusively to reach all recipients with a unified message, leveraging the scale of email to reach many users at once.

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Interactive Emails: Create A Strong Impression and Capture Subscribers’ Attention

Written by Tanya Tarasenko

Interactive emails are at the cutting edge of digital marketing innovation. These emails enable recipients to interact with them, and encourage participation by including features like embedded videos, polls, and surveys. This transforms the monotonous process of reading a text-heavy email into something much more interesting and engaging. Not only are recipients likely to engage with interactive emails, but the experience is more memorable, even without any direct connections to the actual email content. This means that your readers would stay engaged with the brand for a longer period of time after viewing it than if they had interacted with a regular email.

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How to Get to the Inbox in Outlook: Best Email Deliverability Practices and Solutions

Written by Tanya Tarasenko

Being able to send your emails from your email system to the inbox – instead of the junk folder – is not only important but a key factor in effective business communication. Products such as Microsoft Outlook are equipped with complex systems to avoid unwanted emails, and they analyze a large number of factors such as sender credibility, content relevance, and user interaction.

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GIFs in Your Inbox: Sparking Dynamic Conversations with Animated Emails

Written by Tanya Tarasenko

Animated GIFs can become of even more reach and influence in the world of digital marketing where email remains one of the most direct and impactful means of communication. Let’s look into email GIFs from all sides – what exactly is an animated GIF, why to use it in emails, how to do it properly, what is the best email GIF size, and which aspects to keep in mind when it comes to email design and delivering animated GIFs within your email marketing strategy.

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