Written by Julia G
We continue our series of email deliverability statistics and now we are ready to present the data for Quarter 2 2025 examining email deliverability rates in comparison with Quarter 1 2025 and highlighting the major changes.
Written by Tanya Tarasenko
When it comes to email marketing, design is as important as content. Choosing the right email design size ensures your messages look perfect on every device, load quickly, and get results. Whether you’re sending a newsletter, promotional blast, or event invite, understanding email template size, width, and dimensions is critical.
Written by Khrystyna Sliusar
Businesses can hardly do without automation in today’s competitive market, as it is not only useful but essential. If you rely on manual email marketing, you are losing time, missing opportunities, and falling behind competitors who automate their workflow.
Email automation software allows you to send personalized, behavior-based campaigns at scale, without spending hours crafting and managing every message. These tools work by triggering emails based on predefined customer actions, making your outreach more relevant and timely.
Written by Tanya Tarasenko
In today’s competitive marketing field, your email campaigns need more than great copy to stand out. Stunning visuals and smart layouts are essential to capture attention and drive engagement. That’s where email graphic design comes into play.
Written by Tanya Tarasenko
Let’s be honest, most of us put way more energy into writing the body of an email than what goes under it. But here’s the thing: that little block at the bottom (your email signature) can do a lot more heavy lifting than you think.
Done right, your email signature isn’t just a sign-off. It’s a mini billboard for your brand, a networking tool, and sometimes even a lead generator. The good news? You don’t need to be a designer or know a single line of HTML to make yours look sharp. You just need the right email signature maker.
Written by Khrystyna Sliusar
What was the last email you received that you remember? Recall what it looked like. Most likely, it had a well-designed template and content that is relevant to you (and, of course, it was delivered to your inbox, not spam). These are the three main pillars that make any email marketing campaign successful: the right template, engaging content, and strong deliverability.
The truth is, most emails go unnoticed in overcrowded inboxes. But a well-crafted, responsive email can stop the scroll and present your brand to the reader. And that’s great that nowadays you don’t need to be a designer or developer to make it happen.
Written by Tanya Tarasenko
With the constant rise in spam, phishing, and delivery issues, understanding the technical aspects of an email is critical. This is where email header analyzers come in. Whether you’re an IT professional, marketer, or security analyst, mastering email header analysis helps diagnose problems, trace origins, and improve email deliverability.
Written by Tanya Tarasenko
If you’re on a mission to reach a potential client, one key piece of information stands between you and that connection: their email address. The challenge? You don’t want to (or can’t) pay for it.
Written by Tanya Tarasenko
People don’t go to their inbox looking for health advice, but that doesn’t mean email isn’t one of the most effective tools healthcare providers have. Whether you’re a doctor running your own practice, part of a hospital team, or working in medical devices, healthcare email marketing is one of the simplest ways to stay connected, build trust, and keep patients informed.
Written by Tanya Tarasenko
Getting someone to buy from you once is great. But you know what’s better? Keeping them around, coming back, telling their friends, growing with your brand. That’s the heart of lifecycle marketing.
Unlike traditional campaigns that just blast the same message to everyone, lifecycle marketing is about timing, context, and relevance. It’s about talking to people differently based on where they are in their relationship with you. And yeah, it works really well.