Email Marketing
SendGrid Emails Going to Spam? Here’s How to Fix It
Written by Tanya Tarasenko
SendGrid is a powerful email delivery platform used by businesses for transactional emails, marketing campaigns, product notifications, newsletters, and automated customer communication. But using SendGrid alone does not guarantee that every email will land in the inbox.
Why Are My Emails Delayed? Common Causes and How to Fix Them
Written by Tanya Tarasenko
Delayed email delivery can happen for many reasons. Sometimes the delay is caused by the sender’s mail server. Sometimes it happens on the recipient’s side. In other cases, mailbox providers intentionally slow down or temporarily defer messages because they need more time to evaluate sender reputation, authentication, content quality, or sending behavior.
Struggling With Spam Folders? These Top Tools Can Help With Inbox Placement
Written by Tanya Tarasenko
Email deliverability has become more challenging than ever. Even legitimate emails can end up in spam folders due to authentication issues, poor sender reputation, engagement problems, or technical misconfigurations.
B2B Email Deliverability: How to Improve Inbox Placement
Written by Tanya Tarasenko
Even the most carefully written B2B outreach campaign becomes ineffective if emails never reach the inbox. You can have personalized messaging, compelling offers, and a highly targeted contact list, but none of it matters when your emails land in spam folders, promotions tabs, or disappear entirely. The good news is that improving inbox placement isn’t as hard as you might think.
How Many Outreach Mailboxes Should You Use?
Written by Tanya Tarasenko
Deliverability rules from providers like Google and Microsoft have made mailbox management a critical part of any outreach strategy. If you send too many emails from a single mailbox, your campaigns may quickly run into spam folders, reputation issues, or sending limits. On the other hand, creating too many mailboxes without a clear strategy can increase costs, complexity, and operational headaches.
Email Template Optimization: How Email Developers Protect Revenue
Written by Julia G
For 59% of marketers, email is the top channel for revenue generation. This year, the stakes are getting even higher to keep this revenue stable, let alone increase it.
Do AI-Written Emails Affect Deliverability?
Written by Tanya Tarasenko
AI has quietly become part of everyday life, let alone email marketing. From subject lines to full campaigns, teams are using it to scale content faster than ever. But a question keeps coming up: can AI-written emails actually hurt deliverability?
Password Reset Email Templates and Best Practices
Written by Tanya Tarasenko
Password reset emails are one of the most sensitive and high-impact transactional messages a product can send. Unlike marketing emails, they are triggered by user intent and often come at moments of urgency (when someone is locked out, frustrated, or concerned about account security).
How Often Should You Clean Your Email List? Best Practices for Better Deliverability
Written by Tanya Tarasenko
Email marketing has one of the highest ROIs in digital, but only under one condition: your list is healthy.
What many marketers overlook is that an email list is not a static asset. It behaves more like a living system that is constantly changing, decaying, and requiring maintenance. Even if you’re consistently acquiring new subscribers, a portion of your database is quietly becoming less valuable every single month.
Can You Tell If Someone Read Your Email? Here’s How
Written by Tanya Tarasenko
Whether you use Gmail, Outlook, or another platform, there are several ways to check if your email was opened or read. Some methods are built into email providers, while others require third-party tracking tools. The best option depends on whether you’re sending personal emails, business outreach, sales messages, or customer campaigns.