Email Marketing
HTML Email Best Practices: Design, Code, and Deliverability
Written by Tanya Tarasenko
HTML emails can be powerful, visually engaging, interactive, and conversion-driven. But they can also break, land in spam, or render inconsistently if built carelessly. After years of working with email marketers, developers, and deliverability teams, I’ve seen one consistent pattern: beautiful design means nothing if the email doesn’t reach the inbox or render correctly.
AI Summaries in Email: Strategies for Gmail and Apple Mail
Written by Tanya Tarasenko
Over the past year, I’ve watched inbox experiences change more dramatically than at any point in the last decade. What used to be a competition between subject lines and preheaders has evolved into something more complex: AI-generated summaries that shape what subscribers see before (and even after) opening an email.
What Is Targeted Email Marketing? A Guide for Email Marketers
Written by Tanya Tarasenko
Targeted email marketing is no longer a “nice-to-have” tactic, it’s the foundation of modern lifecycle communication. Over the years, I’ve noticed that the campaigns delivering the highest engagement rarely rely on clever subject lines alone. They succeed because the message, timing, and audience alignment feel intentional.
How to Send Mass Email in Outlook: A Practical Step-by-Step Guide
Written by Tanya Tarasenko
Email remains one of the most effective communication channels for announcements, newsletters, internal updates, and client outreach. Yet many people still struggle with how to send mass email in Outlook without creating spammy experiences, exposing recipient addresses, or damaging deliverability.
Does Gmail Unsubscribe Work? Implications for Marketers & Deliverability
Written by Tanya Tarasenko
What is Gmail’s automatic unsubscribe? Discover how to unsubscribe from emails Gmail shows, how the Gmail unsubscribe button works, and what it means for senders.
Nostalgia in Marketing: How Brands Use Emotional Memory in Email
Written by Tanya Tarasenko
Nostalgia marketing taps into memories, feelings, and cultural moments that make people feel safe, understood, and emotionally connected.
In times of information overload, consumers don’t just respond to features or discounts, they respond to feelings. That’s where nostalgia in marketing shines. Email campaigns that reference shared memories, familiar visuals, or emotional “throwbacks” can instantly create warmth, trust, and higher engagement.
Why Add an Unsubscribe Link to Cold Emails
Written by Julia G
Cold emails are electronic messages sent to a user with whom the sender doesn’t have prior relationship to initiate the communication. Unlike spam emails which are irrelevant and bulk sent, cold emails are targeted, relevant, and personalized.
International Women’s Day Email Campaigns: Ideas, Colors, Messages & Subject Lines
Written by Tanya Tarasenko
International Women’s Day (March 8) is not just another seasonal campaign on the marketing calendar. It’s a moment that invites brands to speak thoughtfully, show values, and build a real emotional connection with their audience. When done right, an International Women’s Day email campaign doesn’t feel like a promotion, but like recognition.
Email Countdown Timers Explained: What Works and Why
Written by Tanya Tarasenko
In email marketing, attention is fragile. Your subscribers scroll quickly, delete faster, and often postpone decisions until “later”, which usually means never. That’s why the email countdown timer has become one of the most effective tools for driving immediate action.
How to Test Transactional Email Deliverability
Written by Julia G
A transactional email is an automated email message triggered by a specific user behaviour on a website or in an application. Examples of transactional emails include account registration confirmations, password resets, subscription confirmations, welcome emails, billing information updates, etc.