Milestone Emails: How to Celebrate and Engage Your Customers + [Case Study]

Milestone emails can be one of the most powerful marketing tools for a marketer. They honor key customer journey moments to reinforce relationships, brand loyalty, and increased engagement. But developing milestone emails that genuinely make a difference takes planning. In this article, you will learn everything you need to know about sending meaningful milestone emails that captivate and get results.

Email Domain Reputation Guide: How to Check Domain Reputation & 5 Tips to Improve Domain Reputation

Written by Julia G

Sending an email may look simple: write the text, add a catchy subject line, choose your recipients, click “Send”, and you’re done. In an ideal world, emails might appear in the recipients’ Inboxes every time, but in this one, things are a little trickier.

According to the latest email deliverability statistics calculated based on the GlockApps tests, 33% of emails on average appear in the users’ Spam folders and every third message is never delivered. In reality, it takes meticulous preparation and work to send and deliver emails successfully.

Christmas Email Campaigns: Ideas, Examples, and Strategies

Written by Tanya Tarasenko

Christmas is a perfect time for companies to engage with their customers, create stronger relationships, and increase sales. Christmas emails are the best for doing that because it will give your audience a very personal message to take on. In this article, we will explore Christmas email marketing strategies, provide you with creative Christmas email ideas, and show you how …

Gmail’s New Open Tracking Updates: What You Need to Know

Written by Tanya Tarasenko

In the world of email marketing, tracking the success of your campaigns is essential. Understanding whether your audience is opening and interacting with your emails can help you refine your strategies, improve engagement, and optimize your ROI. One of the key metrics that marketers rely on is the email open rate. However, with Gmail’s recent updates to open tracking, many email marketers are facing challenges in accurately tracking email opens. Let’s see how they impact tracking email opens in Gmail, and how to adapt to these changes to get the best results from your email campaigns.

Dark Mode for Email Marketing: Design, Code, and Tips for Gmail, Outlook, and Apple Mail

Written by Tanya Tarasenko

From interfaces to the email display on platforms such as Gmail, Outlook, and Apple Mail, dark mode has revolutionized the digital world. This transition is not purely aesthetic; it’s practical, with the goal of making things easier to see, read, and save battery. In this article, we will explore all the details of dark mode optimization for emails on multiple email platforms, including Gmail and Outlook, along with design tricks, and advice from the email marketing community.

Understanding the Domain Age and Its Impact on Email Deliverability

Written by Julia G

In the digital world, an email domain’s age can be a significant factor in determining how trustworthy and legitimate the messages it delivers are. Oftentimes, email deliverability rates for the messages sent from the domains older than ten years are approximately thirty percent higher than for those sent from recently established domains.

Cyber Monday Email Campaign Success: Strategies to Boost Engagement and Sales

Written by Tanya Tarasenko

Cyber Monday is ideal for brands to reach their audience and generate sales through email marketing. Whether you’re an experienced marketer or a newbie, a well-planned Cyber Monday email campaign could help you set yourself up for a holiday season like no other. Let’s break down the basic tactics, subject lines, design, and marketing that will make your Cyber Monday emails pop into the inbox.

Catch-All Email: Ensuring No Message Goes Unread

Written by Tanya Tarasenko

The catch-all email is one of those emails that can be both useful and challenging. If you ever had a question regarding “catch-all email,” “how to identify the sender” or even “what is a catch-all email,” you’re in the right place. In this in-depth guide, we will explain everything you need to know about catch-all emails and their implications.

Setting up DKIM for Google Workspace: Step-by-Step Guide

Written by Julia G

An email authentication technique called DomainKeys Identified Mail (DKIM) helps safeguard email senders and recipients from spam, spoofing, and phishing. A vital safety measure in today’s digital environment, with its numerous email-based risks, DKIM allows recipients to confirm that an email claiming to be from a particular domain was, in fact, sent by the owner of that domain.

Welcome Emails: Drive Engagement and Build Lasting Relationships

Written by Tanya Tarasenko

Having a strong welcome email is the best strategy for email marketing when it comes to open rates, engagement, and long-term customer relationships. A good welcome email is not simply a way of saying “hello”, but a valuable tool for providing information, strengthening your brand, and getting your subscribers engaged right away.