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Email Marketing

Email List Segmentation: Latest Strategies & How to Get Started

Written by Khrystyna Sliusar

Having a large email list often means accumulating diverse individuals with different interests. That’s why segmentation is vital as it allows you to target specific recipients interested in particular email content. Personalized emails must have tailored content that is relevant to the unique preferences of each subscriber. There is a multitude of creative methods of segmenting your email list and …

How to be an Email Marketer

Written by Julia G

The best email marketers know how to adapt, learn new skills, and solve complex problems by leveraging the right software. Despite recent events that impacted in-person business, digital marketing was able to prove its effectiveness by helping many companies stay afloat. Numerous companies suffered economic loss during the pandemic and were forced to lay off a substantial amount of employees. …

How to Write Emails that Convert

Written by Julia G

Email Marketing is a highly effective digital marketing channel that helps companies connect to customers and promote their brands to increase sales. Here are 7 best email practices that marketing experts follow to grow and maximize their email program.

9 Email List Management Best Practices

Written by Julia G

Email list management is one of the most important aspects of a successful email marketing strategy. It can be hard to overestimate the importance of maintaining a healthy, clean, and relevant email list in digital marketing. When it comes to email list building, many email marketers are so preoccupied with increasing their list size that they pay little attention to …

Email Spoofing Attacks in 2023

Written by Julia G

Email spoofing and phishing increased by 220% in 2021. With such high numbers, cyber-criminals are taking advantage of opportunities to spoof emails and phish for valuable information and credentials. As a result, the average cost of a data breach in 2021 was $4.24 million! Types of Spoofing There are many ways cybercriminals can attempt to steal your personal information. These are …

Email Automation in 2023

Written by Julia G

Email automation is a way for business owners and email marketers to stay connected to their customers. Find out how to properly implement email automations, and what pitfalls you should avoid.

Using Emojis in Email Marketing

Written by Julia G

Emojis have taken the world by storm since their creation in the 1990s. Due to their mass adoption and popularity, it was only natural that smiley faces and other emoji graphics would make their way into email marketing. Read this article to discover how you can use emojis to benefit your email marketing program. Can You use Emojis in Email …

Top Email Marketing Trends in 2023

Written by Julia G

Email marketing is changing and evolving with the post-covid era. Find out what are the latest trends that you should adopt to stay successful.

Ultimate Guide To Email Marketing Subject Lines

Written by Julia G

If you’re an email marketer or considering becoming one, you’re probably curious about what motivates consumers or subscribers to open the emails that you send to them. If you want to increase your open rates, what are the principles you need to master as an email marketer? All of this boils down to the first important factor you should know …