Written by Tanya Tarasenko
Having a strong welcome email is the best strategy for email marketing when it comes to open rates, engagement, and long-term customer relationships. A good welcome email is not simply a way of saying “hello”, but a valuable tool for providing information, strengthening your brand, and getting your subscribers engaged right away.
Written by Tanya Tarasenko
Email communication has become an essential part of modern professional and private contact, whether it is reaching out to a colleague, sending in a job application, or communicating with a client. The way your email looks will often influence how your message is received, and proper formatting increases readability, portrays professionalism, and improves clarity. In this guide, we’ll examine how to format your emails, provide examples, and share best practices to get your emails out there looking their best.
Written by Tanya Tarasenko
To cut through the clutter of email, grabbing attention and leaving a memorable mark can be more vital than ever before. While your email’s body might contain the details, your final line could be the one that makes the difference. Enter the P.S. (Postscript)—a brief, often overlooked element of email writing that can enhance your message, boost engagement, and leave a lasting impression.
Written by Tanya Tarasenko
Black Friday, the biggest shopping day of the year, is a massive opportunity for every business to increase sales and engage their email subscribers. If you do it the right way, you can cut through all the noise and run a Black Friday email campaign that stands out from the rest. In this guide, you’ll learn how to create effective Black Friday emails, which are the best Black Friday email subject lines, and best practices for getting the most sales.
Written by Tanya Tarasenko
Gmail is the world’s most popular email service, but the introduction of the “Promotions” tab in 2013 was some sort of a game-changer for many businesses and overall users. If you’ve ever found your important marketing emails buried under piles of promotional offers, you’ve probably wondered how to prevent your emails from landing there. For marketers, this means learning how to navigate the system. For users, it involves taking the necessary steps to ensure important emails show up in your “Primary” tab. Let’s go through several effective strategies to stop your emails from going to the Promotions tab in Gmail and how to manage the Promotions tab altogether.
Written by Tanya Tarasenko
Email marketing is often considered one of the best tools in the digital marketing world. Yet, for it to be effective, you have to have your creativity and spend your time and efforts perfectly understanding what your audience might need. Now, you can use a powerful tool, an AI-powered ChatGPT system created by OpenAI, to complete the automation of your email marketing campaigns, save your time, and have a personalized approach for your audience. In this article, we will study deeply how you can use ChatGPT for email marketing, and review the best prompts and ways to enhance your strategy.
Written by Julia G
Understanding email deliverability is essential regardless of the types of email communications you send or the size of your target audience. Fortunately, sophisticated solutions available to email senders today have made email sending and controlling much simpler.
Written by Tanya Tarasenko
When it comes to Software as a Service (SaaS), the onboarding process is crucial. It’s your chance to make a great first impression, bring users along with you, and ultimately help them succeed with your product. A successful SaaS onboarding email sequence can result in better retention, higher customer satisfaction, and long-term engagement. However, executing this smoothly takes strategy, clarity, and personalization.
Written by Tanya Tarasenko
The world of email marketing is changing faster than ever, and marketers are keeping up with some key new trends. In 2025, there are a few things we can count on to transform the way businesses connect with their audiences, and marketers will need to keep a close eye on what’s evolving if they want to stay ahead of the curve and take advantage of the opportunities to capture leads. Let’s take a quick look at the five most anticipated email marketing trends to hit in 2025.
Written by Tanya Tarasenko
In the world of always-connected businesses and consumers, the customer journey is the pivot around which marketing campaigns turn. When it comes to sending direct and personalized messages, email marketing is one of the most effective ways to map and optimize the customer journey. Knowing how to create an email journey map can help a business nurture leads, retain customers, and improve the customer experience. This article dives into the intricacies of the email marketing customer journey, exploring how to create an effective email journey map and utilize automation to boost results.