B2B and B2C Email Marketing Strategies – Understanding the Differences

What is the difference between B2B and B2C email marketing? Email marketing continues to thrive in the digital sphere and stands as a fundamental tool for businesses aiming to connect, engage, and convert their target audience. However, the strategies used in this sphere are as diverse as the audiences they serve. Business-to-business (B2B) and business-to-consumer (B2C) email marketing are the …

Look into the Future: Email Marketing Trends in 2024

Written by Julia G

According to Statista, there were about 55 million email users worldwide in 1997; by 2026, that number is expected to raise to 4.73 billion. This startling increase highlights how popular email is in our globally connected world. How Email Marketing Evolved An exciting electronic mail entered our lives in the 1990s. We were so enthralled with the idea of reaching …

Email Marketing Automation – Your Chance to Grow in 2024

Written by Khrystyna Sliusar

Did you know that email marketing automation has become an essential feature in 2023? By utilizing different automation tools, marketing professionals can streamline processes, collect and analyze user data, send the right messages at the right time, and ultimately maximize their email campaign effectiveness. In this article, we’ll explore the advantages of automated email systems and how they work. What …

AI Powered Email Marketing: Does It Work for Your Brand?

Written by Julia G

As the technologies advance, robots are increasingly penetrating various areas of our lives. They are already helping people in engineering, building, education, medicine, agriculture, etc. And now brands can benefit from AI email marketing to better communicate with their prospects. Artificial Intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and learn like …

Email Marketing Statistics: Impressive Data for Your Business Motivation

Written by Khrystyna Sliusar

As a marketer, you might have had discussions among colleagues suggesting that email marketing has become irrelevant nowadays. But this assumption is no more than a meaningless concern of numerous marketing teams. All the latest statistical reports confirm that people still actively open, read, and interact with emails daily, this fact is simply impossible to ignore and neglect its prospects …

Email List Segmentation: Latest Strategies & How to Get Started

Written by Khrystyna Sliusar

Having a large email list often means accumulating diverse individuals with different interests. That’s why segmentation is vital as it allows you to target specific recipients interested in particular email content. Personalized emails must have tailored content that is relevant to the unique preferences of each subscriber. There is a multitude of creative methods of segmenting your email list and …

How to be an Email Marketer

Written by Julia G

The best email marketers know how to adapt, learn new skills, and solve complex problems by leveraging the right software. Despite recent events that impacted in-person business, digital marketing was able to prove its effectiveness by helping many companies stay afloat. Numerous companies suffered economic loss during the pandemic and were forced to lay off a substantial amount of employees. …

How to Write Emails that Convert

Written by Julia G

Email Marketing is a highly effective digital marketing channel that helps companies connect to customers and promote their brands to increase sales. Here are 7 best email practices that marketing experts follow to grow and maximize their email program.

9 Email List Management Best Practices

Written by Julia G

Email list management is one of the most important aspects of a successful email marketing strategy. It can be hard to overestimate the importance of maintaining a healthy, clean, and relevant email list in digital marketing. When it comes to email list building, many email marketers are so preoccupied with increasing their list size that they pay little attention to …

Email Spoofing Attacks in 2023

Written by Julia G

Email spoofing and phishing increased by 220% in 2021. With such high numbers, cyber-criminals are taking advantage of opportunities to spoof emails and phish for valuable information and credentials. As a result, the average cost of a data breach in 2021 was $4.24 million! Types of Spoofing There are many ways cybercriminals can attempt to steal your personal information. These are …

Email Marketing

B2B and B2C Email Marketing Strategies – Understanding the Differences

Look into the Future: Email Marketing Trends in 2024

Email Marketing Automation – Your Chance to Grow in 2024

AI Powered Email Marketing: Does It Work for Your Brand?

Email Marketing Statistics: Impressive Data for Your Business Motivation

Email List Segmentation: Latest Strategies & How to Get Started

How to be an Email Marketer

How to Write Emails that Convert

9 Email List Management Best Practices

Email Spoofing Attacks in 2023

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