Dos and Don’ts of a Cold Email: Common Cold Email Mistakes and Best Practices

Written by Anton Diduh

Cold emails are an important branch of email marketing and will not go away anytime soon. Many industries, including healthcare, real estate, and nonprofits, use them in their marketing campaigns, as they greatly benefit lead generation. Despite a high OR of 24%, only 8% of cold emails receive a response. For your cold email newsletter to be around or above this rate and reach the needed heights, it is worth using some tips, which we will discuss in this article. 

Cold Email Response Rates: Establishing a Conversation with Prospects

Written by Khrystyna Sliusar

If you’re deeply involved in email marketing, you’ve probably tracked the response rate of your cold emails more than once, and you already know that those numbers aren’t always as encouraging as you’d like.

When we send cold emails, we usually aim to get users interested enough to click the “Reply” button. And then we rush to track the response rate, which shows how well our campaigns resonate with the audience and whether we’re doing everything right.

Cold Email Open Rates: Assessing the Effectiveness of Your Outreach Campaigns

Written by Khrystyna Sliusar

After working so hard on crafting your cold emails, low open rates can be frustrating and undermine your efforts. All that time spent researching prospects and carefully choosing your words can be wasted if your emails go unopened. However, don’t give up, because cold emails are still a powerful way to reach potential customers, so it is worth competing for them.

Cold Email Conversion Rates: Effective Tactics to Boost Your Sales

Written by Khrystyna Sliusar

Cold emails are considered one of the best channels for direct outreach and lead generation, especially in industries where building relationships with potential customers is critical. They help companies target specific individuals or organizations that fit their ideal customer profile. Therefore, by making a targeted approach, they increase the probability of reaching future clients who are most likely to be interested in the product or service offered by the business.

How to Send Bulk Email Without Spamming: Strategies to Avoid Blocklisting

Written by Khrystyna Sliusar

Every marketer knows that one of the most appealing aspects of email marketing campaigns is the ability to reach hundreds of potential customers instantly. With a large list at your disposal, you have the opportunity to send mass emails filled with an individual approach to each recipient, thereby maximizing relevance.

Email Warm-Up: Does it Really Boost Your Deliverability and Sender Reputation?

Written by Khrystyna Sliusar

Just imagine a situation where your company needs to introduce itself to someone for the first time. You wouldn’t start with a long conversation about your history and values right away, would you? Instead, you would probably start with small talk, building rapport and trust step by step. An email warm-up is something like that because it allows you to build trust with email service providers gradually.

5 Cold Email Trends to Nail Your Outreach Campaigns in 2024

Written by Julia G

Email marketers are always looking for ways to increase open rates, especially because cold email statistics show that response rates to cold emails rarely go above 10%. There are almost endless questions about cold emailing. What is the best Subject line? How many follow-ups is the right amount? How can one make sure a message finds its way into a …

Is Cold Emailing Illegal: Check the Regulations in Different Countries

Written by Khrystyna Sliusar

Cold Email Legality: What You Need to Know Delving into cold email outreach for your business? It’s crucial to understand its legalities. Although cold emailing is a valid outreach approach, it must operate within the parameters set by laws like CAN-SPAM in the U.S. and GDPR in Europe. Navigating the legality of cold emailing can be a challenge for many …

How to Write a Perfect Cold Email: Tips and Tricks

Written by Khrystyna Sliusar

How to Write Cold Emails That Work: Simple Steps for Success Do cold emails still work? Absolutely – but only if you write them correctly. Crafting a cold email may seem simple to those who have never attempted it. However, the reality is quite different. It poses challenges for various reasons, particularly because it demands important consideration of various factors …

Why You Need a Separate Domain for Cold Email Outreach

Written by Julia G

Cold outreach emails are still a popular and effective way for businesses to interact with prospective customers and leads. The process may seem pretty simple at first sight – create a message and hit “Send.” However, there are pitfalls that marketers may overlook. In order to protect the reputation of your company, it is essential that you develop your cold …