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How to Remove Your IP Address from the Yahoo!’s Blacklist

Written by Julia G

Can’t send emails to Yahoo! subscribers? It’s highly possible that your sending IP address was blacklisted by this provider. Users of Yahoo!, Google, Hotmail, and other major mailbox providers are often victims of spammers. Mailbox providers are forced to introduce filters and blacklists to protect their users from unsolicited emails.

How to Remove Your IP Address from the Hotmail/Outlook’s Blacklist

Written by Julia G

Bad email practices typically lead to serious deliverability problems like spam placements, blocked and dropped messages which have a direct negative impact on your sender reputation and email performance. To protect their users from unsolicited emails, mailbox providers often put bad senders to the blacklist and do not deliver their messages to the target recipients. Gmail, Outlook/Hotmail, Yahoo, GoDaddy and …

How to Remove Your IP Address from Gmail’s Blacklist

Written by Julia G

One of the common reasons the emails do not reach the target Gmail recipients is the blocking of the email sender by Google. If you are not able to deliver emails to your Gmail subscribers either, then this article will surely help you.

Why Do My Emails Go to Spam? The Role of Engagement

Written by Julia G

What ISP look at engagement? Recipient engagement is becoming more and more important in your ability to deliver email to an Inbox though there is only one ISP that looks at an email engagement at a high level. It's Google. There is a couple of others that do it as well – primary Microsoft and Yahoo. As to all other …

Deliverability to Verizon Addresses after Migration to AOL

Written by Julia G

When Verizon acquired AOL in June of 2015, they started gradually moving their email accounts ending in @verizon.net to AOL. They required Verizon customers wishing to keep their @verizon.net email address to request the migration of their account to AOL. Verizon customers who do not request migration to AOL will have their email accounts closed by April 28, 2017.

Dedicated vs Shared IPs: Which Should You Choose for Better Deliverability

Written by Julia G

When you hit “Send” in your email system or email service provider, your email is transmitted to the outgoing mail server and then to the mail server at the receiving ISP, which then decides what to do with your email based on the sending IP’s reputation, authentication, your sending practices, and recipient engagement. These factors directly influence whether or not …

Spam Filter Testing: Determining Spam Placement Causes (Case Study)

Written by Julia G

Since the release of GlockApps we have tested hundreds of emails and looked through hundreds of reports. From our experience, we learned that one of the common causes of deliverability problems, in particular, spam placements, was the message content (providing that you have a confirmed opt-in email list and send relevant content).

How to Land in the Gmail’s Inbox After the Latest Security Update

Written by Julia G

In an attempt to protect users from spam, phishing emails, and other malware, Gmail implemented a new security mechanism that identifies potentially harmful messages from unauthenticated senders and warns users about them. This update will help Gmail’s users differentiate messages received from legitimate marketers and malicious senders, prevent phishing attempts and keep spam out, ultimately freeing up Inboxes for good …

Email Authentication: the Ultimate Guide

Written by Julia G

Email authentication is becoming a big deal. Authentication allows the mailbox provider to confirm that the sender is the one who he pretends to be. If authentication fails, the emails are likely to be filtered as spam or rejected.

Email Deliverability Best Practices

Written by Julia G

Let's be honest: email marketing is nothing without deliverability. Don't believe anyone telling you otherwise. If your email is delivered, it can be seen, read, and clicked on. And if you can increase your email deliverability by even just 2-3%, it can significantly increase your ROI. But considering smart filtering systems employed by mailbox and Internet service providers, achieving high …