+ 1 (205) 736-9794

Blog

Email Branding for Better Inbox Experience and Deliverability

Written by Julia G

According to the latest benchmark report, email conversion rates are higher than social media, direct traffic, and search. Email is alive and continues to be a great channel of communication and marketing for companies who run a business online. In this post, we are going to focus on the elements of the email that you can use to build trust …

DMARC: How to Prevent Email Spoofing

Written by Julia G

Modern email authentication uses a combination of three methods: SPF, DKIM, and DMARC. These methods help ensure that a message came from a sender shown in the From header. By deploying DMARC, email senders can prevent spoofed spam and phishing emails from reaching their email subscribers and customers, protecting their brand and the subscribers’ personal data. This post explains the …

Sender Reputation: How to Avoid Spam Folder Placement

Written by Julia G

Businesses and companies don’t always give priority to their email marketing programs focusing on developing new products, setting up goals and planning the strategies. They often start optimizing the email programs when their open rates drop in times. But the success of the business is closely connected with the success of the email program. The more messages go to the …

How to Optimize Your SPF Record

Written by Julia G

In this post, we will tell you how you can optimize a bloated SPF record to make the SPF authentication pass. This primarily concerns delivery services that send emails for their customers and ask their customers to include an SPF record to their domain’s DNS. But it can be also useful to senders publishing their own SPF records. What is …

Authenticate Emails with DMARC for Better Deliverability

Written by Julia G

Email is a wonderful opportunity for businesses to promote their brand and get clients. On the other hand, email facilitates the spreading of spam, phishing, malware, viruses and other fraud simply because it is difficult to tell if the sender is really the one it pretends to be. Legitimate senders have to wade through complicated anti-spam filters just to get …

IP Blacklist Check and Removal: Ultimate Guide to Blacklists

Written by Julia G

The word ‘Blacklist’ makes the email marketer’s hair curl. But you know what they say: his bark is worse than his bite. After reading this article, everything will fall into place. Not only will you understand how blacklists work, but also gain the knowledge of dealing with them and keeping your reputation high.

Gmail Puts Emails to Spam. How Can I Fix It?

Written by Julia G

With 1,5 billion users around the world, Gmail takes a huge share of the global email market. There are hardly any email marketers who do not have email subscribers who use Gmail. The question of email deliverability to Gmail recipients is becoming more and more urgent for email marketers.

On the Way to Inbox: Email Authentication and Infrastructure

Written by Julia G

When you watch the news, all you see is a host delivering to you well-structured, skillfully presented information. But you know that behind that host stands a whole team of professionals who prepare the story. So when your recipient receives an email he/she sees the great attention-grabbing letter. But what mechanism tirelessly works in the background?

How I Beat Google & Decreased My Spam Rate from 35.2% to 2.8%

Written by Shaurya Jain

This is the guest post written by Shaurya Jain. A Mistake that Started It All A couple of months ago, I launched a cold email campaign to partner with non-competing but closely related businesses. These were primarily PR and web design agencies. From my 2 years of experience with cold emailing, I had learned that people like humorous cold emails.

Email Marketer’s Guide: What You Need to Know about Yahoo

Written by Julia G

Yahoo!Mail is a free webmail provider from the Yahoo company that saw the world in 1997. Now it’s one of the three largest mailbox providers with 225 million users. In June 2017, Yahoo was acquired by Verizon Communications, which also bought AOL in 2015. By now, Verizon has not revealed any plans to combine Yahoo!Mail with other email services. In …