Email marketing is about the balance between strategy, deliverability, funding, process, staffing and the need of the customer. Email marketing has a whole set of things that make a decision to the program. Deliverability is just one of them.
Even legitimate email marketers who send CAN-SPAM compliant emails to people who subscribed to their lists have their emails filtered as spam all the time. Unfortunately, there's no quick and permanent fix.
However, if you understand what spam is, how spam filters work, and what mistakes cause the email to be filtered as spam, you will be able to reduce the ratio of emails landing in the spam folder and increase your Inbox delivery. So, let's get started.
If you are very serious about email deliverability, you should regularly test to ensure your legitimate email gets delivered to the Inbox.
In this post we offer the best email marketing practices you must follow to keep your emails out of the spam folder.
10 Simple Practices to Improve Inbox Delivery
No matter what email delivery service or SMTP relay you are using, some of your messages can end up in the spam folder. Internet service providers use different spam filtering techniques (which are sometimes pretty odd) to protect their users from spam.
So, you will absolutely have some emails filtered as spam or junk mail from time to time when sending your email campaigns.
There are tools like this free email spam checker that you can use to test your spam score, Inbox rate and Spam rate prior sending a real email campaign. The results may surprise you.
Well, while you can't tune up all of your emails to pass through every and each spam filter, you can follow these simple practices to improve your Inbox delivery:
After your message reached a mailbox provider, what happened? Marketers need tools to measure their Inbox placement and determine whether their messages are reaching their recipients or getting stuck in spam folders.
With G-Lock Apps email spam checker you will know your Inbox placement and detect potential delivery issues before you send real email campaigns.