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How to Avoid Spam Filters When Sending Emails

Written by Julia G

Many, if not every email marketer faced this problem. Spam filters seem to be a huge obstacle on the way to the recipient’s Inbox, but in fact, it is a natural element of the email delivery process. What are Spam filters? Spam filters are filters designed to sort emails according to certain criteria. When you send an email, spam filters …

Bounce Email Analytics: Diagnose and Fix the Issues Impacting your Deliverability

Written by Julia G

There is no email marketer that has never received bounced emails. Sooner or later bounced emails happen even if you have the cleanest list possible. From one side, bounce emails are a nasty thing because they negatively influence your sender reputation and deliverability. From the other side, they do a good job by giving you a plenty of information about …

How To Remove Your IP From Yahoo Blacklist – Yahoo Blacklist Checker

Written by Julia G

Can’t send emails to Yahoo subscribers? It’s highly possible that your sending IP address was blacklisted by this provider. Users of Yahoo, Google, Hotmail, and other major mailbox providers are often victims of spammers. Mailbox providers are forced to introduce filters and blacklists to protect their users from unsolicited emails.

How to Remove Your IP Address from the Hotmail/Outlook’s Blacklist

Written by Julia G

Bad email practices typically lead to serious deliverability problems like spam placements, blocked and dropped messages which have a direct negative impact on your sender reputation and email performance. To protect their users from unsolicited emails, mailbox providers often put bad senders to the blacklist and do not deliver their messages to the target recipients. Gmail, Outlook/Hotmail, Yahoo, GoDaddy and …

How to Remove Your IP Address from Gmail’s Blacklist

Written by Julia G

One of the common reasons the emails do not reach the target Gmail recipients is the blocking of the email sender by Google. If you are not able to deliver emails to your Gmail subscribers, then this article will surely help you.

Emails Go to Spam: 6 Surefire Tips to Improve Email Engagement

Written by Julia G

Email is pointless if the recipient doesn’t interact with it. We want our customers to engage with the message we’re sending. So if your emails go to spam, there’s a chance that mailbox providers put you there because your emails weren’t engaging enough previously. In this article, we’ll explain what engagement is, how to measure it, and improve your messages …

Dedicated vs Shared IPs: Which Should You Choose for Better Deliverability

Written by Julia G

When you hit “Send” in your email system or email service provider, your email is transmitted to the outgoing mail server and then to the mail server at the receiving ISP, which then decides what to do with your email based on the sending IP’s reputation, authentication, your sending practices, and recipient engagement. These factors directly influence whether or not …

Spam Filter Testing: Determining Spam Placement Causes (Case Study)

Written by Julia G

Since the release of GlockApps we have tested hundreds of emails and looked through hundreds of reports. From our experience, we learned that one of the common causes of deliverability problems, in particular, spam placements, was the message content (providing that you have a confirmed opt-in email list and send relevant content).

Avoiding Gmail Spam After the Latest Security Update

Written by Julia G

If it was hard for you to stay out of Gmail spam before, it may be increasingly more difficult for you after Gmail’s latest security update. In an attempt to protect users from spam, junk mail, phishing emails, and other malware, Gmail implemented a new security mechanism that identifies potentially harmful messages from unauthenticated senders. These warnings appear directly within …

Email Authentication: the Ultimate Guide

Written by Julia G

Email authentication is becoming a big deal. Authentication allows the mailbox provider to confirm that the sender is the one who he pretends to be. If authentication fails, the emails are likely to be filtered as spam or rejected.