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What is SPF Record – How to Create SPF Record

Written by Julia G

This article will teach you what an SPF record is and how you can create an SPF TXT record that’s optimized to pass SPF authentication, protect you from spam, and improve your email deliverability.  Who can benefit from this article? Email service providers who send email on behalf of their clients and need their clients to include an SPF record …

Authenticate Emails with DMARC for Better Deliverability

Written by Julia G

Email is a wonderful opportunity for businesses to promote their brand and get clients. On the other hand, email facilitates the spreading of spam, phishing, malware, viruses and other fraud simply because it is difficult to tell if the sender is really the one it pretends to be. Legitimate senders have to wade through complicated anti-spam filters just to get …

IP Blacklist Check – Is My IP Blacklisted? – IP Blacklist Lookup

Written by Julia G

The word ‘Blacklist’ makes the email marketer’s hair curl. But you know what they say: his bark is worse than his bite. After reading this article, you will understand how blacklists work, how to check IP blacklists, and what to do if your IP is on the list.  What is an IP Blacklist? A blacklist is a real-time database of …

Gmail Puts Emails in Spam. How Can I Fix It?

Written by Julia G

With 1.5 billion users around the world, Gmail takes a huge share of the global email market. There are hardly any email marketers who do not have email subscribers who use Gmail. The question of email deliverability to Gmail recipients is becoming more and more urgent for email marketers.

8 Tips to Create a Top-Notch Email Infrastructure

Written by Julia G

Email infrastructure is the backbone of your email program. Without the proper foundation set up, it would be increasingly more difficult for your email campaign to reach your recipient’s inbox. When your prospective leads receive an email, they see a great attention-grabbing letter, but there had to be an even greater email infrastructure working tirelessly behind the scenes to deliver …

How I Beat Google & Decreased My Spam Rate from 35.2% to 2.8%

Written by Shaurya Jain

This is the guest post written by Shaurya Jain. A Mistake that Started It All A couple of months ago, I launched a cold email campaign to partner with non-competing but closely related businesses. These were primarily PR and web design agencies. From my 2 years of experience with cold emailing, I had learned that people like humorous cold emails.

Email Marketer’s Guide: What You Need to Know about Yahoo

Written by Julia G

Yahoo!Mail is a free webmail provider from the Yahoo company that saw the world in 1997. Now it’s one of the three largest mailbox providers with 225 million users. In June 2017, Yahoo was acquired by Verizon Communications, which also bought AOL in 2015. By now, Verizon has not revealed any plans to combine Yahoo!Mail with other email services. In …

Email Marketer’s Guide: What You Need to Know about Outlook

Written by Julia G

Hotmail was one of the first web-based email services launched in 1996. It was rebranded as Outlook.com in 2013 to align with Microsoft’s desktop email application Outlook. At present, Outlook.com is one of the leading global mailbox providers with 400+ million active users. Deliverability to Outlook.com and Hotmail.com domains concerns a lot of email marketers as Microsoft has the strongest …

Gmail Primary Inbox: How to Improve Gmail Inbox Placement

Written by Julia G

Gmail is constantly changing and improving to protect users from spam, phishing emails, and other malware. Learn everything email marketers should know about Gmail and its latest security updates.

How to Avoid Spam Filters When Sending Emails

Written by Julia G

Many, if not every email marketer faced this problem. Spam filters seem to be a huge obstacle on the way to the recipient’s Inbox, but in fact, it is a natural element of the email delivery process. What are Spam filters? Spam filters are filters designed to sort emails according to certain criteria. When you send an email, spam filters …