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Everything Email Marketers Need to Know About Sender Reputation

Written by Julia G

When it comes to email marketing, deliverability means getting email marketing messages to the recipients’ Inboxes. It is the key to a successful email campaign. Over the past years, email deliverability has evolved. While the subject lines, spam filter triggering words, special characters, and image-text ratio have been the most important things to pay attention to in the past, these …

How to Improve Delivery to Gmail Inbox

Written by Julia G

Do you know that there are over 300 million Gmail users over the world? So, if you have a kind of an opt-in list, there is a high probability that you are already mailing to Gmail recipients. But do your emails get to their Gmail Inbox?

How to Maximize Inbox Delivery: Best Practices that You Can Implement Today

Written by Julia G

The Internet and email have created new opportunities for businesses of all sizes and across all markets. The bad thing is that malicious senders are abusing email too. I bet you are receiving hundreds of ads and promos every day from people you have not even heard of. Thus, ISPs and all receiving networks are forced to take measures to …

Improve Email Deliverability: Insights and Best Practices That Really Work

Written by Julia G

Some 17% of emails from legitimate senders around the world failed to reach the inbox during the year-long period according to Return Path’s latest study on this topic. Globally, the average Inbox placement rate saw a decline from 85% to 83%, meaning that 1 in every 6 commercial emails fails to reach the Inbox. How would you like a 21% …

Can’t Keep up? 9 Ways to Simplify Your Path to the Recipient’s Inbox

Written by Julia G

Download a PDF of this whitepaper to read it later or print it. Great! Where should I send your PDF?

How to Get Emails Pass Spam Filters and Email Firewalls

Written by Julia G

Even legitimate email marketers who send CAN-SPAM compliant emails to people who subscribed to their lists have their emails filtered as spam all the time. Unfortunately, there's no quick and permanent fix. However, if you understand what spam is, how spam filters work, and what mistakes cause the email to be filtered as spam, you will be able to reduce …

14 Tips to Avoid the Spam Folder

Written by Julia G

If you are very serious about email deliverability, you should regularly test to ensure your legitimate email gets delivered to the Inbox. In this post we offer the best email marketing practices you must follow to keep your emails out of the spam folder.

Why Is My Email Filtered as Spam?

Written by Julia G

20 Simple Practices to Improve Inbox Delivery No matter what email delivery service or SMTP relay you are using, some of your messages can end up in the spam folder. Internet service providers use different spam filtering techniques (which are sometimes pretty odd) to protect their users from spam. So, you will absolutely have some emails filtered as spam or …

G-Lock Apps Was Born! Welcome, World!

Written by Julia G

After your message reached a mailbox provider, what happened? Marketers need tools to measure their Inbox placement and determine whether their messages are reaching their recipients or getting stuck in spam folders. With G-Lock Apps email spam checker you will know your Inbox placement and detect potential delivery issues before you send real email campaigns.