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5 Reasons You Need to Grow Your Email List Organically in 2022

Written by Julia G

Deliverability is the cherished dream of email marketers. You only waste your time and money that you spent for preparing and sending an email campaign if your email doesn’t reach your subscriber’s Inbox. GlocApps tracks and reports on deliverability with its Inbox and spam rate metric. Very few email marketers achieved the Inbox Placement rates of at least 90%. The …

12 Questions You Should Be Asking If You Have Deliverability Issues

Written by Julia G

Email marketing is the most convenient means of reaching new and existing customers and subscribers throughout the year. Companies and online marketers can send email marketing campaigns to introduce their products and services, showcase new features, promote their blogs, and give exclusive offers to re-engage customers who haven’t been active in a while.

5 Things You Need To Know About Bounced Emails and FBL Email Handling

Written by Julia G

Handling of bounce emails and feedback loops is a part of best email marketing practices. And there is a solid ground for this. Ignoring bounce and FBL emails lead to serious consequences from bad sender reputation to blacklisting issues and problems with email deliverability.

14 Real Tips to Avoid Email Deliverability Issues

Written by Julia G

You spend a lot of time designing a beautiful branded email template, polishing up your email copy, and crafting a teasing and enticing subject line that should skyrocket your email open and click-through rate. But before pressing the Send button, did you think that your subscribers might not even get the opportunity to see your email?

Understanding Deliverability Metrics

Written by Julia G

Many email marketers are mistakenly assured in their ability to reach their recipients when they observe a high delivery rate. But what the “delivery rate” term actually means is the number of sent emails that did not return as a hard or soft bounce. In reality, a delivered email could end up in the Inbox, or spam box, or could …

Bounce Email Handling Essential Guide

Written by Julia G

One of the essential metrics to monitor after you send a marketing email campaign is the bounce rate. The bounce rate is the number of bounced emails divided by the total number of sent emails. The bounce rate is directly related to the quality of your mailing list. A low bounce rate is the sign of a clean, confirmed opt-in …

Everything You Should Know about Spam Complaints

Written by Julia G

No one is safe from spam complaints. Complaints can happen even to good marketers who are sending to permission-based email lists. The complaint rate used to be underestimated, but the recent research shows that 20% of deliverability issues were caused by a lot of spam complaints. The complaint rate is calculated as the number of “report spam/junk” complaints out of …

Everything Email Marketers Need to Know About Email Sender Reputation

Written by Julia G

When it comes to email marketing, deliverability means getting email marketing messages to the recipients’ Inboxes. It is the key to a successful email campaign. Over the past years, email deliverability has evolved. While the subject lines, spam filter triggering words, special characters, and image-text ratio have been the most important things to pay attention to in the past, these …