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14 Real Tips to Avoid Email Deliverability Issues
Written by Julia G
You spend a lot of time designing a beautiful branded email template, polishing up your email copy, and crafting a teasing and enticing subject line that should skyrocket your email open and click-through rate. But before pressing the Send button, did you think that your subscribers might not even get the opportunity to see your email?
Understanding Deliverability Metrics
Written by Julia G
Many email marketers are mistakenly assured in their ability to reach their recipients when they observe a high delivery rate. But what the “delivery rate” term actually means is the number of sent emails that did not return as a hard or soft bounce. In reality, a delivered email could end up in the Inbox, or spam box, or could …
Bounce Email Handling Essential Guide
Written by Julia G
One of the essential metrics to monitor after you send a marketing email campaign is the bounce rate. The bounce rate is the number of bounced emails divided by the total number of sent emails. The bounce rate is directly related to the quality of your mailing list. A low bounce rate is the sign of a clean, confirmed opt-in …
Everything You Should Know about Spam Complaints
Written by Julia G
No one is safe from spam complaints. Complaints can happen even to good marketers who are sending to permission-based email lists. The complaint rate used to be underestimated, but the recent research shows that 20% of deliverability issues were caused by a lot of spam complaints. The complaint rate is calculated as the number of “report spam/junk” complaints out of …
Everything Email Marketers Need to Know About Sender Reputation
Written by Julia G
When it comes to email marketing, deliverability means getting email marketing messages to the recipients’ Inboxes. It is the key to a successful email campaign. Over the past years, email deliverability has evolved. While the subject lines, spam filter triggering words, special characters, and image-text ratio have been the most important things to pay attention to in the past, these …
How to Improve Delivery to Gmail Inbox
Written by Julia G
Do you know that there are over 300 million Gmail users over the world? So, if you have a kind of an opt-in list, there is a high probability that you are already mailing to Gmail recipients. But do your emails get to their Gmail Inbox?
How to Maximize Inbox Delivery: Best Practices that You Can Implement Today
Written by Julia G
The Internet and email have created new opportunities for businesses of all sizes and across all markets. The bad thing is that malicious senders are abusing email too. I bet you are receiving hundreds of ads and promos every day from people you have not even heard of. Thus, ISPs and all receiving networks are forced to take measures to …
Improve Email Deliverability: Insights and Best Practices That Really Work
Written by Julia G
Some 17% of emails from legitimate senders around the world failed to reach the inbox during the year-long period according to Return Path’s latest study on this topic. Globally, the average Inbox placement rate saw a decline from 85% to 83%, meaning that 1 in every 6 commercial emails fails to reach the Inbox. How would you like a 21% …
Can’t Keep Up? 9 Ways to Simplify Your Path to the Recipient’s Inbox
Written by Julia G
Email marketing is about the balance between strategy, deliverability, funding, process, staffing, and the need of the customer. There is a whole set of things that influence the final decision. Deliverability is just one of them. When you are making a decision about re-activating customers, sending that next promotional, transactional or welcome email, deliverability becomes one of the things for …