Written by Khrystyna Sliusar
Every marketer knows that one of the most appealing aspects of email marketing campaigns is the ability to reach hundreds of potential customers instantly. With a large list at your disposal, you have the opportunity to send mass emails filled with an individual approach to each recipient, thereby maximizing relevance.
Written by Khrystyna Sliusar
Have you ever felt like your email marketing efforts are disordered, wondering if you’ve gone wrong? If you want a way to plan ahead and make sure your emails land in the right folders at the right time, an email marketing calendar is your ticket to organized and effective communication with your audience.
Written by Julia G
Email is an essential tool in today’s digital world, used for both personal and business communications. It’s fast, cost effective, and affordable for everyone. However, with its ease of use, email is not perfect.
Written by Khrystyna Sliusar
We believe that there is no need to talk too much about the popularity of email marketing, because it is an effective way to directly connect with the target audience, offering great opportunities for engagement and conversion. That’s why a solid email marketing strategy is a fundamental necessity for every business, regardless of size or industry.
Written by Khrystyna Sliusar
Just imagine a situation where your company needs to introduce itself to someone for the first time. You wouldn’t start with a long conversation about your history and values right away, would you? Instead, you would probably start with small talk, building rapport and trust step by step. An email warm-up is something like that because it allows you to build trust with email service providers gradually.
Written by Julia G
From the moment of its appearance, the email format has evolved from a formal plain text to the whole catalog with interactive elements. In this article, we explore the email structure and its components to help you streamline your email campaigns for better Inbox delivery.
Written by Julia G
For email marketers, achieving good email deliverability is essential. It indicates the percentage of emails that successfully landed in the recipients’ inboxes. Check out the latest email deliverability statistics for the fourth quarter of 2023 to find out if the volume of emails sent affect deliverability.
Written by Khrystyna Sliusar
Is It Really Difficult to Write a Formal Email? All people, even experts, sometimes have difficulties putting their thoughts into words, especially when it comes to a professional context. And these fears of using the wrong phrase or seeming inappropriate take over and prevent us from growing. Perhaps you may also have paused while writing an email, asking yourself if …
Written by Khrystyna Sliusar
Understanding the Impact of Email Spam Trigger Words Imagine that your email marketing campaign is like a car on which you plan your long and unforgettable journey. You carefully prepare everything and undergo maintenance, fill it up with fuel, load your suitcases, and are ready to get impressions from new locations, until suddenly you hit a pothole on the road, …
Written by Khrystyna Sliusar
Why Is It Important to Win Back Customers? Winning back customers is not just a strategic move, it’s a must for successful marketing. As is commonly believed, the whole point of email marketing is to generate new leads, guide them toward becoming clients, and ultimately convert them into brand advocates. When in fact the customer retention stage is the most …