Written by Julia G
Understanding email deliverability is essential regardless of the types of email communications you send or the size of your target audience. Fortunately, sophisticated solutions available to email senders today have made email sending and controlling much simpler.
Written by Tanya Tarasenko
Google announced that the security of Gmail will be increased to provide better protection for its millions of users all around the world as of October 15th. As hackers improve their skills and become more dangerous, Google continues to prioritize security and privacy in its suite of products, ensuring that users’ data remains safe.
Written by Tanya Tarasenko
When it comes to Software as a Service (SaaS), the onboarding process is crucial. It’s your chance to make a great first impression, bring users along with you, and ultimately help them succeed with your product. A successful SaaS onboarding email sequence can result in better retention, higher customer satisfaction, and long-term engagement. However, executing this smoothly takes strategy, clarity, and personalization.
Written by Tanya Tarasenko
The world of email marketing is changing faster than ever, and marketers are keeping up with some key new trends. In 2025, there are a few things we can count on to transform the way businesses connect with their audiences, and marketers will need to keep a close eye on what’s evolving if they want to stay ahead of the curve and take advantage of the opportunities to capture leads. Let’s take a quick look at the five most anticipated email marketing trends to hit in 2025.
Written by Tanya Tarasenko
In the world of always-connected businesses and consumers, the customer journey is the pivot around which marketing campaigns turn. When it comes to sending direct and personalized messages, email marketing is one of the most effective ways to map and optimize the customer journey. Knowing how to create an email journey map can help a business nurture leads, retain customers, and improve the customer experience. This article dives into the intricacies of the email marketing customer journey, exploring how to create an effective email journey map and utilize automation to boost results.
Written by Tanya Tarasenko
Today, with the speed at which email marketing campaigns run and the competition email messages face in cluttered inboxes, resending email is a strategy that can truly help your business make the most of every opportunity and the best of every message. However, it’s surprising how many businesses fail to take advantage of resending emails to improve engagement, reclaim missed opportunities, and increase conversions. In this post, we’ll discuss how to make resending email work for you, best practices for implementing this strategy, and common mistakes to avoid.
Written by Tanya Tarasenko
Email marketing remains one of the most powerful tools for business, so it’s important that your emails are accessible to everyone – including people with disabilities. As the concept of inclusivity becomes more widespread, creating ADA-compliant emails is no longer a marketing trend – it’s a necessity. Providing accessible emails not only widens your audience, it also helps you adhere to legal requirements such as the Americans with Disabilities Act (ADA). In this article, we’ll walk you through email accessibility, best practices, and how to achieve compliance with current standards.
Written by Julia G
The process of transmitting email messages from the sender to the recipient is carried out by Simple Mail Transfer Protocol (SMTP). Email service providers have their SMTP servers, which deliver emails to the recipients’ servers. The sender just creates an email, fills in their name and email address, and hits “Send”. The email distribution is then managed by the SMTP server maintained by the ESP.
Written by Khrystyna Sliusar
Whether a personal brand or a large corporation, it needs distinctive characteristics that build recognition and trust. Email customization allows senders to tailor messages to their own tastes and is a great way to maintain brand identity and consistency in marketing communications. With modern platforms featuring various email-building tools and templates, even a newbie marketer can create a great custom email template without any additional HTML or CSS knowledge. Let’s learn how to use email customization in the best possible way.
Written by Tanya Tarasenko
Email is still one of the most powerful tools for professional and personal communication in the modern world. Whatever the nature of the person you email, whether it’s a colleague, a client, or a friend, understanding proper email etiquette can help you get your message across in a clear, respectful, and professional way, leaving a good impression and avoiding misunderstandings.