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Email Marketer’s Guide: What You Need to Know about Outlook

Written by Julia G

Hotmail was one of the first web based email services launched in 1996. It was rebranded as Outlook.com in 2013 to align with Microsoft’s desktop email application Outlook. At present, Outlook.com is one of the leading global mailbox providers with 400+ million active users. Deliverability to Outlook.com and Hotmail.com domains concerns a lot of email marketers as Microsoft has the …

Email Marketer’s Guide: What You Need to Know about Gmail

Written by Julia G

Email filters used by mailbox providers do a good job – they keep spam out of our Inboxes. But from the other side, “thanks” to spam filters, every fifth legitimate email never reaches the intended recipient. What’s more is that every mailbox provider uses its own filtering algorithm to distinguish good emails and spam. It makes it even harder for …

How to Avoid Spam Filters When Sending Emails

Written by Julia G

Many, if not every email marketer faced this problem. Spam filters seem to be a huge obstacle on the way to the recipient’s Inbox, but in fact, it is a natural element of the email delivery process. What are Spam filters? Spam filters are filters designed to sort emails according to certain criteria. When you send an email, spam filters …

Bounce Email Analytics: Diagnose and Fix the Issues Impacting your Deliverability

Written by Julia G

There is no email marketer that has never received bounced emails. Sooner or later bounced emails happen even if you have the cleanest list possible. From one side, bounce emails are a nasty thing because they negatively influence your sender reputation and deliverability. From the other side, they do a good job by giving you a plenty of information about …

How to Remove Your IP Address from the Yahoo!’s Blacklist

Written by Julia G

Can’t send emails to Yahoo! subscribers? It’s highly possible that your sending IP address was blacklisted by this provider. Users of Yahoo!, Google, Hotmail, and other major mailbox providers are often victims of spammers. Mailbox providers are forced to introduce filters and blacklists to protect their users from unsolicited emails.

How to Remove Your IP Address from the Hotmail/Outlook’s Blacklist

Written by Julia G

Bad email practices typically lead to serious deliverability problems like spam placements, blocked and dropped messages which have a direct negative impact on your sender reputation and email performance. To protect their users from unsolicited emails, mailbox providers often put bad senders to the blacklist and do not deliver their messages to the target recipients. Gmail, Outlook/Hotmail, Yahoo, GoDaddy and …

How to Remove Your IP Address from Gmail’s Blacklist

Written by Julia G

One of the common reasons the emails do not reach the target Gmail recipients is the blocking of the email sender by Google. If you are not able to deliver emails to your Gmail subscribers, then this article will surely help you.

Why Do My Emails Go to Spam? The Role of Engagement

Written by Julia G

What ISP look at engagement? Recipient engagement is becoming more and more important in your ability to deliver email to an Inbox though there is only one ISP that looks at an email engagement at a high level. It's Google. There is a couple of others that do it as well – primary Microsoft and Yahoo. As to all other …

Deliverability to Verizon Addresses after Migration to AOL

Written by Julia G

When Verizon acquired AOL in June of 2015, they started gradually moving their email accounts ending in @verizon.net to AOL. They required Verizon customers wishing to keep their @verizon.net email address to request the migration of their account to AOL. Verizon customers who do not request migration to AOL will have their email accounts closed by April 28, 2017.

Dedicated vs Shared IPs: Which Should You Choose for Better Deliverability

Written by Julia G

When you hit “Send” in your email system or email service provider, your email is transmitted to the outgoing mail server and then to the mail server at the receiving ISP, which then decides what to do with your email based on the sending IP’s reputation, authentication, your sending practices, and recipient engagement. These factors directly influence whether or not …