Written by Tanya Tarasenko
Apple has announced a huge update of Apple Mail in iOS 18, with a bunch of exciting new features that are designed to give users a more immersive experience and add a greater sense of control over the pre-existing app. We’ll take a look at the highlights of this overhaul and its implications.
Written by Tanya Tarasenko
Queuing is when you send an email, but it doesn’t arrive at the destination right away — instead, it ends up resting in a “sending queue”. While many email clients and services have acknowledged this issue, it isn’t exclusive to anyone; the question of why emails queue up, and what we can do when they do, is an important one. Given our tendency to rely on email for communication both in leisure and in employment, many of us depend on messages arriving on time.
Written by Tanya Tarasenko
Email gamification applies game mechanics to an email marketing campaign to make it both more interactive and engaging. Employing the inherent human love of play and competition as a mechanism to drive engagement and marketing effectiveness, email gamification has emerged to envelop everything from interactive quizzes and spin-to-win wheels to virtual scratch cards.
Written by Khrystyna Sliusar
The FBI, U.S. Department of State, and NSA have issued a warning about North Korean cyber actors exploiting weak DMARC (Domain-based Message Authentication, Reporting, and Conformance) security policies to strengthen their phishing attacks. These fraudulent campaigns involve sending fake emails that look like they come from legitimate domains and trick recipients into sharing sensitive information.
Written by Tanya Tarasenko
These days, an email signature is a necessary component of professional life. A custom signature helps your branding, improves your credibility, and provides vital contact information for anyone receiving your emails. But what does good email branding and style look like? Can a bad signature hurt email deliverability? This guide will demystify everything you need to know to create a good email signature.
Written by Tanya Tarasenko
When you send an email, you have a chance to make that message more effective and valuable to potential customers, subscribers, and readers by using a bit of space on the subject line, not necessarily as the subject line itself, but as preheader text – simply, before the header. The preheader text is that little bit of text that appears next to, or as an extension of, your subject line in a potential subscriber’s email inbox.
Written by Tanya Tarasenko
A dynamic content approach reflects the challenges that marketers face in this ever-shifting world of email marketing, employing user data to create ultimately successful opportunities. Utilizing user data to build email subscriber campaign activity, and dynamic content in email marketing can be a revolutionary strategy if implemented properly. It involves combining individual subscriber data and behavior into building an email campaign where every bit of content, from emails’ subject lines to images, is designed particularly for each subscriber.
Written by Khrystyna Sliusar
Inbound vs. outbound marketing, what’s the difference, what exactly do they mean and how do they involve the emails we are so used to in our daily lives? You may have often encountered both of these concepts, but have not thought about their definition and difference. Let’s take a closer look.
Written by Tanya Tarasenko
Hyper-personalization in the email could be the peak of targeted marketing yet, via the use of complex algorithms, it moves a step beyond the well-known examples of personalization (such as simply including the customer’s name in an email), focusing instead on individuals’ behavior, preferences and histories to create highly relevant and engaging communications.
Written by Julia G
Discover how MailSoar agency solved their problem of accurately measuring email placement and improving deliverability. With the GlockApps service, MailSoar has expanded its capabilities, significantly improving client accessibility and overall performance.