In an email marketing world, your brand domain is like your identity in the real life.
It's the thing that allows the recipients of your marketing and transactional messages to recognize your messages. It's the thing that helps you build trust and relationship with your recipients and customers. And you must keep that trust because your business often depends on it.
In an attempt to protect users from spam, phishing emails, and other malware, Gmail implemented a new security mechanism that identifies potentially harmful messages from unauthenticated senders and warns users about them.
This update will help Gmail's users differentiate messages received from legitimate marketers and malicious senders, prevent phishing attempts and keep spam out, ultimately freeing up Inboxes for good emails.
Email authentication is becoming a big deal. Authentication allows the mailbox provider to confirm that the sender is the one who he pretends to be. If authentication fails, the emails are likely to be filtered as spam or rejected.
Let's be honest: email marketing is nothing without deliverability. Don't believe anyone telling you otherwise. If your email is delivered, it can be seen, read, and clicked on. And if you can increase your email deliverability by even just 2-3%, it can significantly increase your ROI.
But considering smart filtering systems employed by mailbox and Internet service providers, achieving high deliverability rates is not easy.
In this post, I give a little bit of theory about email delivery so that you can get a general idea about email concepts, good and bad sending habits, and email spam checker tools you can use to monitor your reputation and deliverability and determine possible causes of deliverability issues if they happen.
Deliverability is the cherished dream of email marketers. You only waste your time and money that you spent for preparing and sending an email campaign if your email doesn't reach your subscriber's Inbox.
GlocApps tracks and reports on deliverability with its Inbox and spam rate metric. Very few email marketers achieved the Inbox Placement rates of at least 90%. The average of Inbox Placement performance for the last 30 days is 76%, calculated based on the email activity of all our customers.
Email marketing is the most convenient means of reaching new and existing customers and subscribers throughout the year. Companies and online marketers can send email marketing campaigns to introduce their products and services, showcase new features, promote their blogs, and give exclusive offers to re-engage customers who haven't been active in a while.
Handling of bounce emails and feedback loops is a part of best email marketing practices. And there is a solid ground for this. Ignoring bounce and FBL emails lead to serious consequences from bad sender reputation to blacklisting issues and problems with email deliverability.