Advanced Email Analytics
Currently in development…
Knowing how your audience breaks down can provide actionable insights, so you can start sending better emails.
5 Things You Need To Know About Bounce and FBL Email Handling
Handling of bounce emails and feedback loops is a part of best email marketing practices. And there is a solid ground for this. Ignoring bounce and FBL emails lead to serious consequences from bad sender reputation to blacklisting issues and problems with email deliverability.
Bounce Manager Overview
Important! The Bounce Manager is available in the Business, Marketing and custom plans.
We developed this Bounce Manager to help companies and marketers centralize bounce and feedback loop email processing and provide actionable feedback about their complaint and bounce rate trends.
12 Real Tips to Avoid Email Deliverability Issues
You spend a lot of time designing a beautiful branded email template, polishing up your email copy, and crafting a teasing and enticing subject line that should skyrocket your email open and click-through rate. But before pressing the Send button, did you think that your subscribers might not even get the opportunity to see your email?
Understanding Deliverability Metrics
Many email marketers are mistakenly assured in their ability to reach their recipients when they observe a high delivery rate. But what the "delivery rate" term actually means is the number of sent emails that did not return as a hard or soft bounce. In reality, a delivered email could end up in the Inbox, or spam box, or could get blocked.
Bounce Email Handling Essential Guide
One of the essential metrics to monitor after you send a marketing email campaign is the bounce rate. The bounce rate is the number of bounced emails divided by the total number of sent emails.
The bounce rate is directly related to the quality of your mailing list. A low bounce rate is the sign of a clean, confirmed opt-in list with active and engaged subscribers. A high bounce rate indicates problems with the list management and/or permission-based list acquisition methods.
Everything You Should Know about Spam Complaints
No one is safe from spam complaints. Complaints can happen even to good marketers who are sending to permission-based email lists.
The complaint rate used to be underestimated, but the recent research shows that 20% of deliverability issues were caused by a lot of spam complaints.
The complaint rate is calculated as the number of "report spam/junk" complaints out of emails sent. For example, the 0.1% complaint rate is considered acceptable and often seen among good senders, but the 0.5% rate is already too high.
While you may not be able to achieve zero complaints, you absolutely can reduce and maintain your complaint rate at the acceptable level to increase your Inbox placements.
Everything Email Marketers Need to Know About Sender Reputation
When it comes to email marketing, deliverability means getting email marketing messages to the recipients' Inboxes. It is the key to a successful email campaign.
Over the past years, email deliverability has evolved. While the subject lines, spam filter triggering words, special characters, and image-text ratio have been the most important things to pay attention to in the past, these days, email deliverability depends mainly on the sender reputation which includes the sending IP reputation and sending email/domain reputation, recipient’s engagement, list acquisition, and list management practices.
How to Improve Delivery to Gmail Inbox
Do you know that there are over 300 million Gmail users over the world? So, if you have a kind of an opt-in list, there is a high probability that you are already mailing to Gmail recipients. But do your emails get to their Gmail Inbox?
How to Maximize Inbox Delivery: Best Practices that You Can Implement Today
The Internet and email have created new opportunities for businesses of all sizes and across all markets. The bad thing is that malicious senders are abusing email too. I bet you are receiving hundreds of ads and promos from people you have not even heard of every day.
Thus, ISPs and all receiving networks are forced to take measures to protect their users against the assault of increasing volumes of spam and malicious email.
On the other hand, the war of Internet service providers (ISPs) against spammers has a negative impact on legitimate email senders. And your marketing results suffer because of this, right?
