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Authenticate Emails with DMARC for Better Deliverability

Written by Julia G

Email is a wonderful opportunity for businesses to promote their brand and get clients. On the other hand, email facilitates the spreading of spam, phishing, malware, viruses and other fraud simply because it is difficult to tell if the sender is really the one it pretends to be. Legitimate senders have to wade through complicated anti-spam filters just to get …

IP Blacklist Check and Removal: Ultimate Guide to Blacklists

Written by Julia G

The word ‘Blacklist’ makes the email marketer’s hair curl. But you know what they say: his bark is worse than his bite. After reading this article, everything will fall into place. Not only will you understand how blacklists work, but also gain the knowledge of dealing with them and keeping your reputation high.

Gmail Puts Emails to Spam. How Can I Fix It?

Written by Julia G

With 1,5 billion users around the world, Gmail takes a huge share of the global email market. There are hardly any email marketers who do not have email subscribers who use Gmail. The question of email deliverability to Gmail recipients is becoming more and more urgent for email marketers.

On the Way to Inbox: Email Authentication and Infrastructure

Written by Julia G

When you watch the news, all you see is a host delivering to you well-structured, skillfully presented information. But you know that behind that host stands a whole team of professionals who prepare the story. So when your recipient receives an email he/she sees the great attention-grabbing letter. But what mechanism tirelessly works in the background?

How I Beat Google & Decreased My Spam Rate from 35.2% to 2.8%

Written by Shaurya Jain

This is the guest post written by Shaurya Jain. A Mistake that Started It All A couple of months ago, I launched a cold email campaign to partner with non-competing but closely related businesses. These were primarily PR and web design agencies. From my 2 years of experience with cold emailing, I had learned that people like humorous cold emails.

Email Marketer’s Guide: What You Need to Know about Yahoo

Written by Julia G

Yahoo!Mail is a free webmail provider from the Yahoo company that saw the world in 1997. Now it’s one of the three largest mailbox providers with 225 million users. In June 2017, Yahoo was acquired by Verizon Communications, which also bought AOL in 2015. By now, Verizon has not revealed any plans to combine Yahoo!Mail with other email services. In …

Email Marketer’s Guide: What You Need to Know about Outlook

Written by Julia G

Hotmail was one of the first web based email services launched in 1996. It was rebranded as Outlook.com in 2013 to align with Microsoft’s desktop email application Outlook. At present, Outlook.com is one of the leading global mailbox providers with 400+ million active users. Deliverability to Outlook.com and Hotmail.com domains concerns a lot of email marketers as Microsoft has the …

Email Marketer’s Guide: What You Need to Know about Gmail

Written by Julia G

Email filters used by mailbox providers do a good job – they keep spam out of our Inboxes. But from the other side, “thanks” to spam filters, every fifth legitimate email never reaches the intended recipient. What’s more is that every mailbox provider uses its own filtering algorithm to distinguish good emails and spam. It makes it even harder for …

How to Avoid Spam Filters When Sending Emails

Written by Julia G

How to avoid spam filters? Many, if not only every single email marketer has ever asked this question. Spam filters seem to be the main obstacle on the way to the recipient’s Inbox. Probably you’ll be disappointed if we say that it is not possible to avoid spam filters, but you have to accept that fact. Spam filters are a …

Bounce Email Analytics: Diagnose and Fix the Issues Impacting your Deliverability

Written by Julia G

There is no email marketer that has never received bounced emails. Sooner or later bounced emails happen even if you have the cleanest list possible. From one side, bounce emails are a nasty thing because they negatively influence your sender reputation and deliverability. From the other side, they do a good job by giving you a plenty of information about …