Email Tracking Pixels: Investigating Their Purpose and Impact on Deliverability

Written by Khrystyna Sliusar

Tracking pixels are small 1 x 1 GIFs that email marketers or email services embed in email HTML code to track when a recipient opened an email, where they did so, and how many times. Simply put, once an email is opened, the tracking pixel sends a signal to the server, which can be used to track the number of people who viewed your message and other metrics. You might have also heard other names of this mechanism like web beacons, tracking bugs, web bugs, web tags, page tags, and pixel tags.

Top 25 DMARC Data Providers of 2024

Written by Khrystyna Sliusar

As you may already know, email security is critical to ensuring proper communication. One of the most important tools in this area is the DMARC protocol, which ensures the authenticity of emails and provides valuable information about email activity to reduce the risk of phishing and fraud.

New Report: Email Deliverability Statistics Q1 2024 – Exploring the Impact of Gmail and Yahoo Updates [+PDF Inside]

Written by Julia G

In an attempt to secure their users from unwanted email communications, Internet service providers (ISPs) update their email filtering rules and introduce new standards for email senders. From one side, it makes the recipients’ life easier; from the other side, it requires a more thoughtful approach to email campaigns from senders.   

Email deliverability testing is now an integral part of an email sending program for a lot of organizations. Not only does deliverability testing reveal issues that lead to low Inbox placement and response rates, when done regularly it also allows to catch the issues before they have a serious impact on the sender reputation.

Email Seed List Testing: Get the Best Results with GlockApps

Written by Khrystyna Sliusar

Briefly, a seed list definition is a series of email addresses that you send a letter to before sending it out to your target audience, which allows you to test your message in different conditions. This way you can see how your email will look and interact with different services and providers before you actually send it out.

Email Deliverability vs. Delivery: What’s the Difference and What Do You Need to Check?

Written by Khrystyna Sliusar

You’re probably familiar with the situation when you spend days planning every detail of your campaign, crafting the perfect email for your target audience, and hoping that every copy of your email will be seen and appreciated by the recipient.

How to Switch from Shared to Dedicated IP Address without Losing in Deliverability

Written by Julia G

Sender reputation is like your credit history, which is evaluated by email receiving servers when they accept your message for delivery. If the history is bad, the email is filtered to Spam or blocked. Sender reputation is a multifaceted notion as many different factors are involved in the process of building a reputation. The sending IP address is one of them.

Proxy Test: How It Helps in Deliverability

Written by Julia G

GlockApps provides a unique proxy testing solution designed to streamline and simplify your deliverability checking process and address any issues in time. This option has been specifically crafted for your convenience, accessible by setting up your sending account within our Inbox Insight application. Let’s delve into the details and explore all the benefits.

7 Reasons for Your Emails not Being Delivered and How to Fix

Written by Julia G

Email is an essential tool in today’s digital world, used for both personal and business communications. It’s fast, cost effective, and affordable for everyone. However, with its ease of use, email is not perfect. 

Email Warm-Up: Does it Really Boost Your Deliverability and Sender Reputation?

Written by Khrystyna Sliusar

Just imagine a situation where your company needs to introduce itself to someone for the first time. You wouldn’t start with a long conversation about your history and values right away, would you? Instead, you would probably start with small talk, building rapport and trust step by step. An email warm-up is something like that because it allows you to build trust with email service providers gradually.

Email Deliverability Statistics 2023: What Percentage of Emails Went to Inbox?

Written by Julia G

For email marketers, achieving good email deliverability is essential. It indicates the percentage of emails that successfully landed in the recipients’ inboxes. Check out the latest email deliverability statistics for the fourth quarter of 2023 to find out if the volume of emails sent affect deliverability.