Email Deliverability

How to Use BIMI for Increasing Your Brand Recognition and Deliverability

Written by Julia G

When it comes to email marketing, it is difficult to find a tool that can do everything. For instance, while one can help you increase visibility, it can’t help you encourage subscribers to open up emails. Indeed, to this day, getting a tool capable of doing everything that you would like it to is impossible. However, with BIMI, what you …

BIMI: Email Marketing Built on Trust

Written by Julia G

Email marketers are always looking for tricks to have better deliverability and better visibility in the users’ inboxes to get more emails opened. While there is no ultimate solution, there is a new standard that can help you make your brand stand out in the inbox.

Email Branding for Better Inbox Experience and Deliverability

Written by Julia G

In an email marketing world, your brand domain is like your identity in the real life. It's the thing that allows the recipients of your marketing and transactional messages to recognize your messages. It's the thing that helps you build trust and relationship with your recipients and customers. And you must keep that trust because your business often depends on …

DMARC: How to Prevent Email Spoofing

Written by Julia G

Modern email authentication uses a combination of three methods: SPF, DKIM, and DMARC. These methods help ensure that a message came from a sender shown in the From header. By deploying DMARC, email senders can prevent spoofed spam and phishing emails from reaching their email subscribers and customers, protect their brand and the subscribers’ personal data.

How to Optimize Your SPF Record

Written by Julia G

In this post, we will tell you how you can optimize a bloated SPF record to make the SPF authentication pass. This primarily concerns delivery services that send emails for their customers and ask their customers to include an SPF record to their domain’s DNS. But it can be also useful to senders publishing their own SPF records. What is …

Authenticate Emails with DMARC for Better Deliverability

Written by Julia G

Email is a wonderful opportunity for businesses to promote their brand and get clients. From the other hand, email facilitates the spreading of spam, phishing, malware, viruses and other fraud simply because it is difficult to tell if the sender is really the one it pretends to be. Legitimate senders have to wade through complicated anti-spam filters just to get …

IP Blacklist Check and Removal: Ultimate Guide to Blacklists

Written by Julia G

The word ‘Blacklist’ makes the email marketer’s hair curl. But you know what they say: his bark is worse than his bite. After reading this article, everything will fall into place. Not only will you understand how blacklists work, but also gain the knowledge of dealing with them and keeping your reputation high.

Gmail Puts Emails to Spam. How Can I Fix It?

Written by Julia G

With 1,5 billion users around the world, Gmail takes a huge share of the global email market. There is hardly any email marketer who would not have email subscribers using Gmail on the list. The question of email deliverability to Gmail recipients is becoming more and more urgent for email marketers.

On the Way to Inbox: Email Authentication and Infrastructure

Written by Julia G

When you watch the news, all you see is a host delivering to you well-structured, skillfully presented information. But you know that behind that host stands a whole team of professionals who prepare the story. So when your recipient receives an email he/she sees the great attention-grabbing letter. But what mechanism tirelessly works in the background?

Sender Reputation: How to Avoid Spam Folder Placement

Written by Julia G

Businesses and companies don’t always give priority to their email marketing programs focusing on developing new products, setting up goals and planning the strategies. They often start optimizing the email programs when their open rates drop in times. But the success of the business is closely connected with the success of the email program. The more messages go to the …