Bad email practices typically lead to serious deliverability problems like spam placements, blocked and dropped messages which have a direct negative impact on your sender reputation and email performance.
To protect their users from unsolicited emails, mailbox providers often put bad senders to the blacklist and do not deliver their messages to the target recipients. Gmail, Outlook/Hotmail, Yahoo, GoDaddy and some other major mailbox providers maintain their own blacklists to stop spammers.
One of the common reasons the emails do not reach the target Gmail recipients is the blocking of the email sender by Google. If you are not able to deliver emails to your Gmail subscribers either, then this article will surely help you.
When you hit "Send" in your email system or email service provider, your email is transmitted to the outgoing mail server and then to the mail server at the receiving ISP, which then decides what to do with your email based on the sending IP's reputation, authentication, your sending practices, and recipient engagement.
These factors directly influence whether or not your email will be delivered and where it will land (Inbox, Spam, Promotions).
Since the release of GlockApps we have tested hundreds of emails and looked through hundreds of reports.
From our experience, we learned that one of the common causes of deliverability problems, in particular, spam placements, was the message content (providing that you have a confirmed opt-in email list and send relevant content).
In an email marketing world, your brand domain is like your identity in the real life.
It's the thing that allows the recipients of your marketing and transactional messages to recognize your messages. It's the thing that helps you build trust and relationship with your recipients and customers. And you must keep that trust because your business often depends on it.
One of the essential metrics to monitor after you send a marketing email campaign is the bounce rate. The bounce rate is the number of bounced emails divided by the total number of sent emails.
The bounce rate is directly related to the quality of your mailing list. A low bounce rate is the sign of a clean, confirmed opt-in list with active and engaged subscribers. A high bounce rate indicates problems with the list management and/or permission-based list acquisition methods.
No one is safe from spam complaints. Complaints can happen even to good marketers who are sending to permission-based email lists.
The complaint rate used to be underestimated, but the recent research shows that 20% of deliverability issues were caused by a lot of spam complaints.
The complaint rate is calculated as the number of "report spam/junk" complaints out of emails sent. For example, the 0.1% complaint rate is considered acceptable and often seen among good senders, but the 0.5% rate is already too high.
While you may not be able to achieve zero complaints, you absolutely can reduce and maintain your complaint rate at the acceptable level to increase your Inbox placements.
When it comes to email marketing, deliverability means getting email marketing messages to the recipients' Inboxes. It is the key to a successful email campaign.
Over the past years, email deliverability has evolved. While the subject lines, spam filter triggering words, special characters, and image-text ratio have been the most important things to pay attention to in the past, these days, email deliverability depends mainly on the sender reputation which includes the sending IP reputation and sending email/domain reputation, recipient’s engagement, list acquisition, and list management practices.
Do you know that there are over 300 million Gmail users over the world? So, if you have a kind of an opt-in list, there is a high probability that you are already mailing to Gmail recipients. But do your emails get to their Gmail Inbox?
The Internet and email have created new opportunities for businesses of all sizes and across all markets. The bad thing is that malicious senders are abusing email too. I bet you are receiving hundreds of ads and promos from people you have not even heard of every day.
Thus, ISPs and all receiving networks are forced to take measures to protect their users against the assault of increasing volumes of spam and malicious email.
On the other hand, the war of Internet service providers (ISPs) against spammers has a negative impact on legitimate email senders. And your marketing results suffer because of this, right?