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Email Deliverability

Proactive Measures for Protecting Your Sender Reputation

Written by Julia G

To keep their computers, accounts, websites, and mailboxes safe and secure, Internet users apply firewalls, antivirus tools, and anti-spam filters. Companies selling goods online and running online services, use anti-fraud systems to prevent fraudulent orders, account creations, abuse, and misuse of their infrastructure. In 2020, the question of security in the computer space has become as vital as never before. …

How to Increase Email Inbox Rate

Written by Julia G

When email marketers find out that they have deliverability issues, they ask a million questions: why did my open rate and click-trough rate drop? Why do my emails go to Spam? Why are my emails blocked or deferred? What did I do wrong, etc.? When such questions arise, we always recommend answering the two key questions: Who are you sending …

Automate Your Email Marketing and Sender Reputation Monitoring

Written by Julia G

According to Statista, in 2020, the number of global email users amounted to 4 billion and is set to grow to 4.6 billion users in 2025. That’s why a lot of businesses and organizations use email for communicating with their audience around the world, reaching out to clients and customers to advertise products, and building customer relationships. Like we are …

How Sender Reputation Impacts Inbox Placement

Written by Julia G

Email marketing and deliverability experts agree that sender reputation is the most important factor that determines where an email lands: Inbox or Spam. You start building your sender reputation from the point when you start sending email messages from the domain. And the way how you do it determines how good or bad the reputation will be. In this article, …

Why Every Business Needs DMARC

Written by Julia G

Cyber threats in 2021 have reached shocking heights. There are numerous new phishing emails related to COVID-19. According to Verizon, 94% of malware is delivered by email, and remote working makes companies more vulnerable to security breaches than ever before. Knowing such statistics one could wonder why so many companies have not improved their email security with DMARC? Yet, according …

Low Open Rate? How Email Testing and Uptime Monitoring Helps

Written by Julia G

Open rate and click rate are the main measures in email marketing. They allow senders to understand how successful their email campaigns are. After all, that’s what email marketing is all about – more clicks and more customers. It’s always distressing to see a decrease in email opens. While an occasional drop is not a catastrophe, an open rate decreasing …

Email Infrastructure Uptime Monitoring: Increase Deliverability

Written by Julia G

Being the simplest and cheapest means of reaching out to a large audience around the world, email has always been exploited by malicious senders and cyber-criminals. Trying to protect their users from spam, mailbox providers set up smart email filters that evaluate a range of metrics to make email placement decisions. It often prevents good email senders from delivering their …

How to Protect Sender Domain with DMARC: Using DMARC Enforcement

Written by Julia G

There is no other channel with such a wide audience reach than email. That is why legal business owners are using email to reach out to their clients and subscribers, and that is why spammers like to use email for malicious purposes. Hacking and phishing attacks in email are increasing year by year. The good thing is that there is …

How the New Email Uptime Monitoring Helps with Multiple SPF Records

Written by Julia G

SPF stands for Sender Policy Framework, and it is an email authentication protocol. The purpose of SPF is to check whether the email was sent from the person it says it is from. We showed how to create an SPF record and deploy it. And if you are reading this article you’ve probably encountered some issues with that. So let’s …

Why Email Uptime Monitoring Is A Must For Best Deliverability & ROI

Written by Julia G

There are many variables involved when we talk about email deliverability. Today we will concentrate on email authentication, because it has its influence on whether your email gets blocked, will land in a spam folder or an inbox. How? It proves you are a trustworthy and legitimate sender, or otherwise. You should remember that it is not enough to just …