Email Deliverability Statistics 2024: Did the Average Email Deliverability Rate Change?

Written by Julia G

In an attempt to secure their users from unwanted email communications, Internet service providers (ISPs) update their email filtering rules and introduce new standards for email senders. From one side, it makes the recipients’ life easier; from the other side, it requires a more thoughtful approach to email campaigns from senders.   

Email deliverability testing is now an integral part of an email sending program for a lot of organizations. Not only does deliverability testing reveal issues that lead to low Inbox placement and response rates, when done regularly it also allows to catch the issues before they have a serious impact on the sender reputation.

Email Seed List Testing: Get the Best Results with GlockApps

Written by Khrystyna Sliusar

Briefly, a seed list definition is a series of email addresses that you send a letter to before sending it out to your target audience, which allows you to test your message in different conditions. This way you can see how your email will look and interact with different services and providers before you actually send it out.

Email Deliverability vs. Delivery: What’s the Difference and What Do You Need to Check?

Written by Khrystyna Sliusar

You’re probably familiar with the situation when you spend days planning every detail of your campaign, crafting the perfect email for your target audience, and hoping that every copy of your email will be seen and appreciated by the recipient.

How to Switch from Shared to Dedicated IP Address without Losing in Deliverability

Written by Julia G

Sender reputation is like your credit history, which is evaluated by email receiving servers when they accept your message for delivery. If the history is bad, the email is filtered to Spam or blocked. Sender reputation is a multifaceted notion as many different factors are involved in the process of building a reputation. The sending IP address is one of them.

Proxy Test: How It Helps in Deliverability

Written by Julia G

GlockApps provides a unique proxy testing solution designed to streamline and simplify your deliverability checking process and address any issues in time. This option has been specifically crafted for your convenience, accessible by setting up your sending account within our Inbox Insight application. Let’s delve into the details and explore all the benefits.

7 Reasons for Your Emails not Being Delivered and How to Fix

Written by Julia G

Email is an essential tool in today’s digital world, used for both personal and business communications. It’s fast, cost effective, and affordable for everyone. However, with its ease of use, email is not perfect. 

Email Warm-Up: Does it Really Boost Your Deliverability and Sender Reputation?

Written by Khrystyna Sliusar

Just imagine a situation where your company needs to introduce itself to someone for the first time. You wouldn’t start with a long conversation about your history and values right away, would you? Instead, you would probably start with small talk, building rapport and trust step by step. An email warm-up is something like that because it allows you to build trust with email service providers gradually.

Email Deliverability Statistics 2023: What Percentage of Emails Went to Inbox?

Written by Julia G

For email marketers, achieving good email deliverability is essential. It indicates the percentage of emails that successfully landed in the recipients’ inboxes. Check out the latest email deliverability statistics for the fourth quarter of 2023 to find out if the volume of emails sent affect deliverability.

How to Ensure Spam Complaints Don’t Kill Your Deliverability in 2024

Written by Julia G

What Do Spam Complaints Stand for? Spam complaints are signals of unwanted or unsolicited email communication. Typically they happen when a recipient marks an email message as “spam” or “junk” in their email client.  The most common situation when a recipient reports an email as spam is when they receive email communications they didn’t explicitly subscribe to. However, there are …

Email Deliverability Unveiled: CEO of GlockApps Shares Expert Roadmap

Written by Julia G

Email deliverability stands as a paramount concern within the realm of email marketing, bearing significant weight in the pursuit of successful campaigns. It is a topic that often proves to be both crucial and intricate, presenting challenges that require adept navigation. During webinar Masters of Email Marketing from Smaily, GlockApps’ CEO, Alex Arnaut, illuminated this pivotal subject matter, offering invaluable …