Email Deliverability

Bounce Email Handling Essential Guide

Written by Julia G

One of the essential metrics to monitor after you send a marketing email campaign is the bounce rate. The bounce rate is the number of bounced emails divided by the total number of sent emails. The bounce rate is directly related to the quality of your mailing list. A low bounce rate is the sign of a clean, confirmed opt-in …

Everything You Should Know about Spam Complaints

Written by Julia G

No one is safe from spam complaints. Complaints can happen even to good marketers who are sending to permission-based email lists. The complaint rate used to be underestimated, but the recent research shows that 20% of deliverability issues were caused by a lot of spam complaints. The complaint rate is calculated as the number of "report spam/junk" complaints out of …

Everything Email Marketers Need to Know About Sender Reputation

Written by Julia G

When it comes to email marketing, deliverability means getting email marketing messages to the recipients' Inboxes. It is the key to a successful email campaign. Over the past years, email deliverability has evolved. While the subject lines, spam filter triggering words, special characters, and image-text ratio have been the most important things to pay attention to in the past, these …

How to Improve Delivery to Gmail Inbox

Written by Julia G

Do you know that there are over 300 million Gmail users over the world? So, if you have a kind of an opt-in list, there is a high probability that you are already mailing to Gmail recipients. But do your emails get to their Gmail Inbox?

How to Maximize Inbox Delivery: Best Practices that You Can Implement Today

Written by Julia G

The Internet and email have created new opportunities for businesses of all sizes and across all markets. The bad thing is that malicious senders are abusing email too. I bet you are receiving hundreds of ads and promos from people you have not even heard of every day. Thus, ISPs and all receiving networks are forced to take measures to …

Improve Email Deliverability: Insights and Best Practices That Really Work

Written by Julia G

Look: Some 21% of permissioned emails from legitimate senders around the world failed to reach the Inbox during the year-long period, up from 17% during the previous year-long period, according to Return Path’s latest study on this topic. The average Inbox placement rate in the US saw a sharp decline from 87% to 76%, meaning that almost 1 in every …

Can’t Keep up? 9 Ways to Simplify Your Path to the Recipient’s Inbox

Written by Julia G

Download a PDF of this whitepaper to read it later or print it. Great! Where should I send your PDF?

How to Get Emails Pass Spam Filters and Email Firewalls

Written by Julia G

Even legitimate email marketers who send CAN-SPAM compliant emails to people who subscribed to their lists have their emails filtered as spam all the time. Unfortunately, there's no quick and permanent fix. However, if you understand what spam is, how spam filters work, and what mistakes cause the email to be filtered as spam, you will be able to reduce …

10 Tips to Avoid the Spam Folder

Written by Julia G

If you are very serious about email deliverability, you should regularly test to ensure your legitimate email gets delivered to the Inbox. In this post we offer the best email marketing practices you must follow to keep your emails out of the spam folder.

Why Is My Email Filtered as Spam?

Written by Julia G

10 Simple Practices to Improve Inbox Delivery No matter what email delivery service or SMTP relay you are using, some of your messages can end up in the spam folder. Internet service providers use different spam filtering techniques (which are sometimes pretty odd) to protect their users from spam. So, you will absolutely have some emails filtered as spam or …