Written by Julia G
Whenever an email marketer presses send on a newsletter to their subscribers, they’re doing it with only the best of intentions. Often spending more time on the subject line of an email to be strong and interesting, sometimes the newsletter content can miss the mark with subscribers. What may seem obvious from an email marketer’s point of view can at …
Written by Julia G
As an email marketer, you can’t obsess too much over deliverability. You’ve already built a targeted email list and created helpful and topical content for your newsletter, but is this enough for a successful email campaign? What email deliverability result will you get? Here we’ll review fundamentals you should already know and look at some advanced tactics on how to …
Written by Julia G
While phishing emails have always been an issue for digital marketers, the ongoing coronavirus pandemic has created new grounds for phishing strategies that capitalize on fear. This is just another example of how malicious scammers jump on any opportunity to steal personal information. Now more than ever, users must be cautious of what is going in and out of their …
Written by Julia G
The cybernetic threat landscape is constantly changing, and smart businessmen and women know to stay ahead of the curve. Based on the annual X-Force Threat Intelligence Index 2020 report from IBM, this article provides valuable insights into attacker methods and motives as well as, the necessary steps you should take to make sure you won’t be the next victim of …
Written by Julia G
BIMI or Brand Indicators for Message Identification is expected to be adopted and actively supported by more and more Email providers. Currently, only Yahoo and Gmail support BIMI. This new standard will provide email senders yet another way to stand out in their recipient’s inbox by allowing you to display your logo along with your email. It is important to …
Written by Julia G
DMARC Explained Implement a DMARC record to create a safe environment for both your company and your audience. As the most effective email validation system, DMARC records protect your domain from business email compromise. According to Verizon, 94% of all malware comes from email. Phishing attacks consist of 80% of all incidents. About $17,700 is lost every minute on average due to …
Written by Julia G
According to the latest benchmark report, email conversion rates are higher than social media, direct traffic, and search. Email is alive and continues to be a great channel of communication and marketing for companies who run a business online. In this post, we are going to focus on the elements of the email that you can use to build trust …
Written by Julia G
Modern email authentication uses a combination of three methods: SPF, DKIM, and DMARC. These methods help ensure that a message came from a sender shown in the From header. By deploying DMARC, email senders can prevent spoofed spam and phishing emails from reaching their email subscribers and customers, protecting their brand and the subscribers’ personal data. This post explains the …
Written by Julia G
This article will teach you what an SPF record is and how you can create an SPF TXT record that’s optimized to pass SPF authentication, protect you from spam, and improve your email deliverability. Who can benefit from this article? We will cover: What is SPF Record? An SPF record is a form of authentication that prevents spammers from spoofing your …
Written by Julia G
Email is a wonderful opportunity for businesses to promote their brand and get clients. On the other hand, email facilitates the spreading of spam, phishing, malware, viruses and other fraud simply because it is difficult to tell if the sender is really the one it pretends to be. Legitimate senders have to wade through complicated anti-spam filters just to get …