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Email Deliverability

Email Marketer’s Guide: What You Need to Know about Outlook

Written by Julia G

Hotmail was one of the first web based email services launched in 1996. It was rebranded as Outlook.com in 2013 to align with Microsoft’s desktop email application Outlook. At present, Outlook.com is one of the leading global mailbox providers with 400+ million active users. Deliverability to Outlook.com and Hotmail.com domains concerns a lot of email marketers as Microsoft has the …

Gmail Primary Inbox: Improve Gmail Inbox Placement

Written by Julia G

Gmail is constantly changing and improving to protect users from spam, phishing emails, and other malware. Learn everything email marketers should know about Gmail and its latest security updates.

How to Avoid Spam Filters When Sending Emails

Written by Julia G

Many, if not every email marketer faced this problem. Spam filters seem to be a huge obstacle on the way to the recipient’s Inbox, but in fact, it is a natural element of the email delivery process. What are Spam filters? Spam filters are filters designed to sort emails according to certain criteria. When you send an email, spam filters …

How To Remove Your IP from Yahoo Blacklist – Yahoo Blacklist Checker

Written by Julia G

Yahoo Blacklist Checker. Is Yahoo blocking your emails? Find out if you’re blacklisted by Yahoo! and how to remove your IP address from the Yahoo Blacklist.

How to Remove Your IP Address from the Hotmail/Outlook’s Blacklist

Written by Julia G

Bad email practices typically lead to serious deliverability problems like spam placements, blocked and dropped messages which have a direct negative impact on your sender reputation and email performance. To protect their users from unsolicited emails, mailbox providers often put bad senders to the blacklist and do not deliver their messages to the target recipients. Gmail, Outlook/Hotmail, Yahoo, GoDaddy and …

How to Remove Your IP Address from Gmail’s Blacklist

Written by Julia G

Do you think that your IP addresses are on the Gmail Blacklist? One of the most common reasons that your emails do not reach your Gmail recipients is because Google may have added your IP address to their email blacklist. If you find your email metrics have tanked and you’re not able to deliver emails to your Gmail subscribers, then …

Emails Go to Spam: 6 Surefire Tips to Improve Email Engagement

Written by Julia G

Email is pointless if the recipient doesn’t interact with it. We want our customers to engage with the message we’re sending. So if your emails go to spam, there’s a chance that mailbox providers put you there because your emails weren’t engaging enough previously. In this article, we’ll explain what engagement is, how to measure it, and improve your messages …

Dedicated vs Shared IPs: Which Should You Choose for Better Deliverability

Written by Julia G

When you hit “Send” in your email system or email service provider, your email is transmitted to the outgoing mail server and then to the mail server at the receiving ISP, which then decides what to do with your email based on the sending IP’s reputation, authentication, your sending practices, and recipient engagement. These factors directly influence whether or not …

Spam Filter Testing: Determining Spam Placement Causes (Case Study)

Written by Julia G

Since the release of GlockApps we have tested hundreds of emails and looked through hundreds of reports. From our experience, we learned that one of the common causes of deliverability problems, in particular, spam placements, was the message content (providing that you have a confirmed opt-in email list and send relevant content).

Bounce Email Handling Essential Guide

Written by Julia G

One of the essential metrics to monitor after you send a marketing email campaign is the bounce rate. The bounce rate is the number of bounced emails divided by the total number of sent emails. The bounce rate is directly related to the quality of your mailing list. A low bounce rate is the sign of a clean, confirmed opt-in …