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Author: Julia G

The Role of Email in eCommerce

Written by Julia G

eCommerce brands around the world are experiencing significant changes within their markets due to the effects of the Coronavirus (COVID-19). Organic web traffic is on the decline and a number of brands are planning to cut down on their paid media budgets to focus on email as their primary form of communication. Email has often been underestimated in terms of …

How to Use Emotional Intelligence for Email Marketing Success

Written by Julia G

Whenever an email marketer presses send on a newsletter to their subscribers, they’re doing it with only the best of intentions. Often spending more time on the subject line of an email to be strong and interesting, sometimes the newsletter content can miss the mark with subscribers. What may seem obvious from an email marketer’s point of view can at …

Improving Email Deliverability Using MX, SPF and PTR Records

Written by Julia G

When an email goes from the SMTP server to the target recipient, it passes through numerous checkpoints, from local firewalls to ISP spam filters. One of the checks that the receiving server does is the verification of the sender’s domain authenticity. To help mail servers effectively determine that the email you are sending should not be classified as spam, you …

How To Manage Reputation & Boost Email Deliverability With Subdomains

Written by Julia G

As an email marketer, you can’t obsess too much over deliverability. You’ve already built a targeted email list and created helpful and topical content for your newsletter, but is this enough for a successful email campaign? What email deliverability result will you get? Here we’ll review fundamentals you should already know and look at some advanced tactics on how to …

Email Security in 2020: Protecting Your Domain & Your Recipients

Written by Julia G

While phishing emails have always been an issue for digital marketers, the ongoing coronavirus pandemic has created new grounds for phishing strategies that capitalize on fear. This is just another example of how malicious scammers jump on any opportunity to steal personal information. Now more than ever, users must be cautious of what is going in and out of their …

How to Integrate GlockApps Notifications with Email, Slack & Telegram

Written by Julia G

To notify you about the changes in your deliverability, IP status, bounce email volume and authentication, GlockApps creates the notifications under Inbox Insight, IP Reputation Monitor, Bounce Monitor and DMARC Analytics. In addition to reading the notifications in your GlockApps account, you can set up the integrations to receive the notifications via email, Slack or Telegram.

How to Protect Your Business from Cyber Threats Today

Written by Julia G

The cybernetic threat landscape is constantly changing, and smart businessmen and women know to stay ahead of the curve. Based on the annual X-Force Threat Intelligence Index 2020 report from IBM, this article provides valuable insights into attacker methods and motives as well as, the necessary steps you should take to make sure you won’t be the next victim of …

How to Strengthen Your Brand with BIMI

Written by Julia G

This 2020, BIMI or Brand Indicators for Message Identification, is expected to be adopted and actively supported by more and more Email providers. Currently, only Yahoo and Gmail support BIMI. This new standard will provide email senders yet another way to stand out in their recipient’s inbox by allowing you to display your logo along with your email. It is …

What is DMARC: Email Security with DMARC, SPF, and DKIM

Written by Julia G

How Much Security is Enough When It Comes to Cyber-Crime? According to the research by Verizon, email is the channel of distribution of 94% of all malware that gets on computers. Phishing takes the first place among cyber-attacks – 80% of all incidents, intending to install malware to the computer using social engineering tactics. The shocking average of $17,700 is …

How to Use BIMI to Increase Your Brand Recognition & Deliverability

Written by Julia G

When it comes to email marketing, it is difficult to find a tool that can do everything. For instance, while one can help you increase visibility, it can’t help you encourage subscribers to open up emails. Indeed, to this day, getting a tool capable of doing everything that you would like it to is impossible. However, with BIMI, what you …