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Author: Julia G

Why Every Business Needs DMARC

Written by Julia G

Cyber threats in 2021 have reached shocking heights. There are numerous new phishing emails related to COVID-19. According to Verizon, 94% of malware is delivered by email, and remote working makes companies more vulnerable to security breaches than ever before. Knowing such statistics one could wonder why so many companies have not improved their email security with DMARC? Yet, according …

Low Open Rate? How Email Testing and Uptime Monitoring Helps

Written by Julia G

Open rate and click rate are the main measures in email marketing. They allow senders to understand how successful their email campaigns are. After all, that’s what email marketing is all about – more clicks and more conversions. It’s always distressing to see a decrease in email opens. While an occasional drop is not a catastrophe, an open rate decreasing …

Email Infrastructure Uptime Monitoring: Increase Deliverability Rate

Written by Julia G

Being the simplest and cheapest means of reaching out to a large audience around the world, email has always been exploited by malicious senders and cyber-criminals. Trying to protect their users from spam, mailbox providers set up smart email filters that evaluate a range of metrics to make email placement decisions. It often prevents good email senders from delivering their …

How to Protect Your Sender Domain with DMARC: Using DMARC Enforcement

Written by Julia G

There is no other channel with such a wide audience reach than email. That is why legal business owners are using email to reach out to their clients and subscribers, and that is why spammers like to use email for malicious purposes. Hacking and phishing attacks in emails are increasing year by year. The good thing is that there is …

How the New Email Uptime Monitoring Helps with Multiple SPF Records

Written by Julia G

SPF stands for Sender Policy Framework, and it is an email authentication protocol. The purpose of SPF is to check whether the email was sent from the person it says it is from. We showed how to create an SPF record and deploy it. And if you are reading this article you’ve probably encountered some issues with that. So let’s …

Why Uptime Monitoring Is A Must For Best Email Deliverability & ROI

Written by Julia G

There are many variables involved when we talk about email deliverability. Today we will concentrate on email authentication, because it has its influence on whether your email gets blocked, will land in a spam folder or an inbox. How? It proves you are a trustworthy and legitimate sender, or otherwise. You should remember that it is not enough to just …

4 Reasons to Start Website Uptime Monitoring Right Now

Written by Julia G

A crashed server is not a matter of ‘If’ it is a matter of ‘When’. Our time and age do not allow much room for hesitation, and every successful business must constantly be present online. So an unavailable website, as you will see later, can result in millions of revenue losses. That is why website uptime monitoring is crucial for …

How to Restore Sender Reputation and Get out of the Spam Folder

Written by Julia G

The worst thing for an email marketer is to realize that their best offers and high importance emails are not delivered to the recipients’ Inboxes and are lost in Spam. When an email is filtered to the Spam folder, it’s not because a mailbox provider has a grudge against YOU. It’s because the email met one or more criteria of …

How to Delist from Blocklist.de

Written by Julia G

When you run an email test with GlockApps, oftentimes you may be frustrated by a warning that your sending IP address is blacklisted. Blacklists can work as a firewall on the path of your messages to the recipient’s mailbox so that your legitimate emails never reach the destination. At the same time, blacklists do a good job by blocking viruses, …

How to Delist from CBL

Written by Julia G

Blacklists are becoming active players in the email marketing field. A blacklist can be viewed as some kind of a guard that will allow certain emails to pass and stop others. From one side, blacklists do a good job by protecting email users from various kinds of spam and scam. On the other side, legitimate senders often suffer from the …