As an email marketer, you can’t obsess too much over deliverability. You’ve already built a targeted email list and created helpful and topical content for your newsletter, but is this enough for a successful email campaign? What email deliverability result will you get? Here we’ll review fundamentals you should already know and look at some advanced tactics on how to …
This 2020, BIMI or Brand Indicators for Message Identification, is expected to be adopted and actively supported by more and more Email providers. Currently, only Yahoo and Gmail support BIMI. This new standard will provide email senders yet another way to stand out in their recipient’s inbox by allowing you to display your logo along with your email.
Nowadays it is normal for us to walk in the store and see security cameras. We know that shops have alarms and anti-shoplifting systems. But how come so many of us still don’t realize how important it is to have the same kind of security measures when it comes to our cyber safety? Every email marketing campaign aims to engage …
Email marketers are always looking for tricks to have better deliverability and better visibility in the users’ inboxes to get more emails opened. While there is no ultimate solution, there is a new standard that can help you make your brand stand out in the inbox.
Modern email authentication uses a combination of three methods: SPF, DKIM, and DMARC. These methods help ensure that a message came from a sender shown in the From header. By deploying DMARC, email senders can prevent spoofed spam and phishing emails from reaching their email subscribers and customers, protect their brand and the subscribers’ personal data.
Email authentication is becoming a big deal. Authentication allows the mailbox provider to confirm that the sender is the one who he pretends to be. If authentication fails, the emails are likely to be filtered as spam or rejected.