Written by Julia G
Beginning in February 2024, major players in the email industry, such as Gmail and Yahoo, have introduced a pivotal shift that carries significant implications for email marketers and senders alike.
Written by Julia G
Learn how DMARC Analytics digests can help you fix email authentication issues and get more emails delivered to Inbox
Written by Julia G
Email list management is one of the most important aspects of a successful email marketing strategy.
It can be hard to overestimate the importance of maintaining a healthy, clean, and relevant email list in digital marketing. When it comes to email list building, many email marketers are so preoccupied with increasing their list size that they pay little attention to the quality of the leads they receive.
Written by Julia G
There are several causes for DMARC failure. To ensure your emails are properly authenticated and your domain is protected from cybercrime such as spoofing, it’s critical to understand what caused DMARC to fail authentication.
Last year’s cyber-attacks showed how unprepared businesses worldwide were. Although Google tries its best to block over 100 million spam messages every day, companies have lost millions of dollars in financial losses due to cybercrime.
Written by Julia G
Email spoofing attacks occur when a cybercriminal attempts to commit email fraud by forging someone else’s identity via email. Then, they use that forged sender address to try to convince a recipient to perform some action so that they can gain access to that recipient’s personal and private information. Usually, spoofers pretend to be a person or an organization that the recipient would trust.
Written by Julia G
Email marketing is changing and evolving with the post-covid era. Find out what are the latest trends that you should adopt to stay successful.
Written by Ramon Gooch
![[Case Study] How DMARC Analytics Helps Save Domain Reputation](https://cdn.glockapps.com/wp-content/uploads/2021/10/how-dmarc-analytics-helps-save-domain-reputation.png)
Like all companies doing business online and communicating with their clients via email, we, at GSoft, are concerned about our domain reputation. To protect the domain and ensure that nobody is sending spam or phishing emails on behalf of our company, we implemented DMARC email authentication with the ‘reject’ policy. We thought it was enough to be protected and we …
Written by Julia G
AMP for email is a new way of providing interactive content to your recipients. It is making a big blast by opening new possibilities for email marketers all over the world. But with new features come new challenges and threats, so it is important to understand what security measures have to be implemented before diving into the AMP for email. …
Written by Julia G
BIMI is a relatively new form of email authentication that will help you stand out in your customer’s inbox. Learn more about BIMI and how it can improve your email marketing program this new year.
Written by Julia G
Learn about SPF, SPF failures including SPF soft fail and SPF hard fail, how to avoid them, and how SPF authentication affects DMARC.