+ 1 (866) 665-1130

dmarc

How to Increase Email Inbox Rate

Written by Julia G

When email marketers find out that they have deliverability issues, they ask a million questions: why did my open rate and click-trough rate drop? Why do my emails go to Spam? Why are my emails blocked or deferred? What did I do wrong, etc.? When such questions arise, we always recommend answering the two key questions: Who are you sending …

How to Protect Sender Domain with DMARC: Using DMARC Enforcement

Written by Julia G

There is no other channel with such a wide audience reach than email. That is why legal business owners are using email to reach out to their clients and subscribers, and that is why spammers like to use email for malicious purposes. Hacking and phishing attacks in email are increasing year by year. The good thing is that there is …

The Role of Email in eCommerce

Written by Julia G

eCommerce brands around the world are experiencing significant changes within their markets due to the effects of the Coronavirus (COVID-19). Organic web traffic is on the decline and a number of brands are planning to cut down on their paid media budgets to focus on email as their primary form of communication. Email has often been underestimated in terms of …

How To Manage Reputation & Boost Email Deliverability With Subdomains

Written by Julia G

As an email marketer, you can’t obsess too much over deliverability. You’ve already built a targeted email list and created helpful and topical content for your newsletter, but is this enough for a successful email campaign? What email deliverability result will you get? Here we’ll review fundamentals you should already know and look at some advanced tactics on how to …

How to Strengthen Your Brand with BIMI

Written by Julia G

This 2020, BIMI or Brand Indicators for Message Identification, is expected to be adopted and actively supported by more and more Email providers. Currently, only Yahoo and Gmail support BIMI. This new standard will provide email senders yet another way to stand out in their recipient’s inbox by allowing you to display your logo along with your email. It is …

What is DMARC: Using a DMARC Record to Protect Your Domain

Written by Julia G

DMARC Explained Implement a DMARC record to create a safe environment for both your company and your audience. As the most effective email validation system, DMARC records protect your domain from business email compromise. According to Verizon, 94% of all malware comes from email. Phishing attacks consist of 80% of all incidents. About $17,700 is lost every minute on average due to …

DMARC: How to Prevent Email Spoofing

Written by Julia G

Modern email authentication uses a combination of three methods: SPF, DKIM, and DMARC. These methods help ensure that a message came from a sender shown in the From header. By deploying DMARC, email senders can prevent spoofed spam and phishing emails from reaching their email subscribers and customers, protecting their brand and the subscribers’ personal data. This post explains the …

Email Authentication: the Ultimate Guide

Written by Julia G

Email authentication is becoming a big deal. Authentication allows the mailbox provider to confirm that the sender is the one who he pretends to be. If authentication fails, the emails are likely to be filtered as spam or rejected.