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DMARC Fail: What Causes DMARC Failure in 2022?

Written by Julia G

There are several causes for DMARC failure. To ensure your emails are properly authenticated and your domain is protected from cybercrime such as spoofing, it’s critical to understand what caused DMARC to fail authentication. When it comes to cyber-attacks, 2021 has shown how unprepared businesses all over the world are. Although Google tries its best to block over 100 million …

Email Spoofing Attacks in 2022

Written by Julia G

Email spoofing and phishing increased by 220% in 2021. With such high numbers, cyber-criminals are taking advantage of opportunities to spoof emails and phish for valuable information and credentials. As a result, the average cost of a data breach in 2021 was $4.24 million! Types of Spoofing There are many ways cybercriminals can attempt to steal your personal information. These are …

Top Email Marketing Trends 2022

Written by Julia G

Email marketing is changing and evolving with the post-covid era. Find out what are the latest trends that you should adopt to stay successful.

AMP for Email Guide – Interactive Email – What Is AMP Tech?

Written by Julia G

AMP for email is a new way of providing interactive content to your recipients. It is making a big blast by opening new possibilities for email marketers all over the world. But with new features come new challenges and threats, so it is important to understand what security measures have to be implemented before diving into the AMP for email. …

What is BIMI: Ultimate Guide to BIMI in 2022

Written by Julia G

BIMI is a relatively new form of email authentication that will help you stand out in your customer’s inbox. Learn more about BIMI and how it can improve your email marketing program this new year.

Proactive Measures for Protecting Your Sender Reputation

Written by Julia G

To keep their computers, accounts, websites, and mailboxes safe and secure, Internet users apply firewalls, antivirus tools, and anti-spam filters. Companies selling goods online and running online services, use anti-fraud systems to prevent fraudulent orders, account creations, abuse, and misuse of their infrastructure. In 2020, the question of security in the computer space has become as vital as never before. …

How to Increase Email Inbox Rate

Written by Julia G

When email marketers find out that they have deliverability issues, they ask a million questions: why did my open rate and click-trough rate drop? Why do my emails go to Spam? Why are my emails blocked or deferred? What did I do wrong, etc.? When such questions arise, we always recommend answering the two key questions: Who are you sending …

How To Manage Reputation & Boost Email Deliverability With Subdomains

Written by Julia G

As an email marketer, you can’t obsess too much over deliverability. You’ve already built a targeted email list and created helpful and topical content for your newsletter, but is this enough for a successful email campaign? What email deliverability result will you get? Here we’ll review fundamentals you should already know and look at some advanced tactics on how to …

What is DMARC: Email Security with DMARC, SPF, and DKIM

Written by Julia G

How Much Security is Enough When It Comes to Cyber-Crime? According to the research by Verizon, email is the channel of distribution of 94% of all malware that gets on computers. Phishing takes the first place among cyber-attacks – 80% of all incidents, intending to install malware to the computer using social engineering tactics. A shocking average of $17,700 is …

DMARC: How to Prevent Email Spoofing

Written by Julia G

Modern email authentication uses a combination of three methods: SPF, DKIM, and DMARC. These methods help ensure that a message came from a sender shown in the From header. By deploying DMARC, email senders can prevent spoofed spam and phishing emails from reaching their email subscribers and customers, protecting their brand and the subscribers’ personal data. This post explains the …