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[Case Study] How We Stopped Spam from Our Domain with DMARC Analytics

Written by Steven Whipple

After the adoption of DMARC, email marketing experts say that it is a must-have protocol for good email deliverability. Firstly, email messages passing DMARC email authentication are more likely to be delivered to the Inbox. Secondly, DMARC allows control of email delivery and protects the domain with a DMARC policy. We didn’t think about DMARC until recently as we were …

AMP for Email Guide – Interactive Email – What Is AMP Tech?

Written by Julia G

AMP for email is a new way of providing interactive content to your recipients. It is making a big blast by opening new possibilities for email marketers all over the world. But with new features come new challenges and threats, so it is important to understand what security measures have to be implemented before diving into the AMP for email. …

What is BIMI: Ultimate Guide to BIMI in 2022

Written by Julia G

BIMI is a relatively new form of email authentication that will help you stand out in your customer’s inbox. Learn more about BIMI and how it can improve your email marketing program this new year.

SPF Soft Fail – Everything about SPF Failures

Written by Katherine

Learn about SPF, SPF failures including SPF soft fail and SPF hard fail, how to avoid them, and how SPF authentication affects DMARC.

The Trends Email Marketers Should Know in 2021

Written by Julia G

Email marketing is changing and evolving with the post-covid era. Find out what are the latest trends that you should adopt to stay successful.

Proactive Measures for Protecting Your Sender Reputation

Written by Julia G

To keep their computers, accounts, websites, and mailboxes safe and secure, Internet users apply firewalls, antivirus tools, and anti-spam filters. Companies selling goods online and running online services, use anti-fraud systems to prevent fraudulent orders, account creations, abuse, and misuse of their infrastructure. In 2020, the question of security in the computer space has become as vital as never before. …

How to Catch Spoofing Attack in 2021

Written by Julia G

It is hard to overestimate the need for cyber-security in 2021. Not only we live in a digitalized world, but we also live in the world of pandemics, hence, remote working all over the world. As people switched to their home computers, the question of security of every business became even more important and, at the same time, difficult to …

How to Increase Email Inbox Rate

Written by Julia G

When email marketers find out that they have deliverability issues, they ask a million questions: why did my open rate and click-trough rate drop? Why do my emails go to Spam? Why are my emails blocked or deferred? What did I do wrong, etc.? When such questions arise, we always recommend answering the two key questions: Who are you sending …

DMARC Adoption in 2021: What’s the Problem?

Written by Julia G

When it comes to cyber-attacks, 2020 has shown how unprepared organizations and businesses all over the world are. All types of companies were affected, regardless of the size and operating area, resulting in millions of dollars in financial losses. We have seen a large number of new phishing scams related to COVID-19. In April alone, Google blocked 18 million Coronavirus-related …

Improving Email Deliverability Using MX, SPF and PTR Records

Written by Julia G

When an email goes from the SMTP server to the target recipient, it passes through numerous checkpoints, from local firewalls to ISP spam filters. One of the checks that the receiving server does is the verification of the sender’s domain authenticity. To help mail servers effectively determine that the email you are sending should not be classified as spam, you …