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DMARC Adoption in 2021: What’s the Problem?

Written by Julia G

When it comes to cyber-attacks, 2020 has shown how unprepared organizations and businesses all over the world are. All types of companies were affected, regardless of the size and operating area, resulting in millions of dollars in financial losses. We have seen a large number of new phishing scams related to COVID-19. In April alone, Google blocked 18 million Coronavirus-related …

Improving Email Deliverability Using MX, SPF and PTR Records

Written by Julia G

When an email goes from the SMTP server to the target recipient, it passes through numerous checkpoints, from local firewalls to ISP spam filters. One of the checks that the receiving server does is the verification of the sender’s domain authenticity. To help mail servers effectively determine that the email you are sending should not be classified as spam, you …

How to Manage Reputation to Boost Email Deliverability Using Subdomains

Written by Julia G

As an email marketer, you can’t obsess too much over deliverability. You’ve already built a targeted email list and created helpful and topical content for your newsletter, but is this enough for a successful email campaign? What email deliverability result will you get? Here we’ll review fundamentals you should already know and look at some advanced tactics on how to …

What is DMARC: Email Security with DMARC, SPF, and DKIM

Written by Julia G

How Much Security is Enough When It Comes to Cyber-Crime? According to the research by Verizon, email is the channel of distribution of 94% of all malware that gets on computers. Phishing takes the first place among cyber-attacks – 80% of all incidents, intending to install malware to the computer using social engineering tactics. The shocking average of $17,700 is …

BIMI: Email Marketing Built on Trust

Written by Julia G

Email marketers are always looking for tricks to have better deliverability and better visibility in the users’ inboxes to get more emails opened. While there is no ultimate solution, there is a new standard that can help you make your brand stand out in the inbox.

DMARC: How to Prevent Email Spoofing

Written by Julia G

Modern email authentication uses a combination of three methods: SPF, DKIM, and DMARC. These methods help ensure that a message came from a sender shown in the From header. By deploying DMARC, email senders can prevent spoofed spam and phishing emails from reaching their email subscribers and customers, protecting their brand and the subscribers’ personal data. This post explains the …

How to Deploy SPF Email Authentication

Written by Julia G

The first email authentication method SPF – Sender Policy Framework – was introduced in early 2000. SPF means that only authorized senders can send from a domain, and prevents all unauthorized senders from doing so. SPF allows the receiving email server to verify that an email message claiming to come from a domain truly comes from an IP address authorized …