How to Track Amazon SES Bounces with GlockApps

Amazon SES is a highly popular email delivery service that people use for sending a large volume of emails at a reasonably low cost.

Email systems like EasyMail7 use the API integration with Amazon SES to make it easy for email marketers to send email newsletters without a tech background.

Yes, Amazon SES is very cost effective when it comes to sending a large number of emails, but it also quite scrupulous regarding their reputation. Thus, Amazon SES watches each user's complaint rate and bounce rate and take measures to stop spammers.

For that reason, it is essential that you understand the term "bounce emails" and how it can impact the sender reputation.

How to Create Automatic Test

In GlockApps, you can create an automatic test and allow our tool to test your message at a regular time interval without your participation.

The GlockApps email spam checker tool will send your message to the test email addresses that you chose every xx hours or days and show you the deliverability report. You can also receive an alert when your email doesn’t get to the Inbox at any of the selected mailbox providers.

With an automatic test, you can:

  • – test a message on a regular basis without any actions from your side;
  • – choose email addresses and spam filters for the test individually;
  • – monitor your Inbox rate and notice the changes over time;
  • – warm up your new domain or IP.
  • Automatic tests are recommended for transactional messages such as subscription confirmations, account activations, purchase confirmations, etc. where the content does not change often. Transactional messages have a high priority and it is important that they are delivered to the Inbox. With an automatic test, you can be notified when the message is put to the Spam folder with chosen mailbox providers.

    How to Find and Fix Email Deliverability Issues

    In this tutorial, we provide tips how to test each element of your email program in order to find and fix the cause of your deliverability issues, increase your Inbox placement, and open rates, and drive your revenue.

    In the world of email marketing, deliverability is a priority. No email marketers want their emails to end up in the spam folder. But despite all the best efforts emails do sometimes end up in the spam folder, even with clear subject lines, great designs with the perfect ratio of live text to images, and having a regular send pattern.

    Has this happened to any of you guys here? What’s an email marketer to do?

    If you’re interested in how email deliverability works, how to send better emails and troubleshoot your email placement, and how to grow your business with email, this guide is for you.

    Testing via Proxy Email Address

    If you’re operating your own mail server or email account with a delivery vendor like Amazon SES, SendGrid or other you can use this option. It is simple as 1, 2, 3.

    1. Enter your SMTP settings in GlockApps.
    2. Select mailbox providers for testing.
    3. Send your email to the proxy email address.

    GlockApps will automatically re-send the message to the seed email addresses at mailbox providers you chose.

    This option eliminates the need for you to copy-paste the entire seed list and test id to your email software. You only need to send your message to the single proxy email address. And our system will do the rest.

    You can create multiple email accounts in the GlockApps email spam checker tool using different SMTP settings and send tests via each account.

    How to Process Feedback Loops

    What Feedback Loops Are

    Feedback loop (FBL) is the mechanism by which Internet service providers (ISPs) report spam complaints to senders. Spam complaints (or abuse complaints) are generated when a subscriber clicks the "Report as spam" button in their email client. The ISP forwards the complained message back to a designated email address that has been set up by you or your email service provider (ESP).

    Test Inbox Delivery and Spam Score of a MailerLite Email Campaign

    No matter what email sending software or email service provider you are using to send email campaigns, you can use the GlockApps free email spam checker to test the Inbox delivery and spam score of your email campaign before you send it to the list of real subscribers.

    In this tutorial, we’re going to guide you through the steps how to use GlockApps for testing MailerLite email campaigns.

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