How to Delist from ivmURI

Start with a deep breath and don’t panic. There are hundreds of blacklists out there, so getting your IP or domain on at least one of them can happen. While some blacklists are small and don’t affect your deliverability much, others can significantly impact your email sending processes. Either way, getting blacklisted is a sign that you might adopt some new practices to improve your email marketing. Let’s look at the domain and IP blacklist removal process at InvaluementURI, and if you want to understand blacklists better first – read our Ultimate Guide to Blacklists.

InvURI: What It Is and How It Works

InvaluementURI is one of the biggest domain-based blacklists in its class and contains listings of both domains and IPs. Now, you probably know what a URL is as we see it on the internet every day. What you might not know is that the URL is a category of URI (that stands for Uniform Resource Identifier). So, invaluementURI specializes in looking for malicious URIs (basically, links) in the email body.

Bad actors vastly use links in emails to spread spam and malware that can seriously harm your recipients. Most of such emails are stopped by other filtering systems. But there is also a smaller number that gets through to the recipient. Usually, these are hard to block, and once they are, many other legitimate emails won’t get through as well. That is where the invaluement URI comes in and hunts down such sneaky and persistent spam emails.

How Did You Get on the invURI Blacklist?

Before jumping straights to the domain or IP blacklist removal process, it is vital to understand why you’ve gotten there in the first place, otherwise delisting will not change anything. Note that invURI does not notify about IP or domain getting on the list, so you could be blacklisted without even knowing it.

If you want to be aware of your IP blacklistings all the time, you can run a spam check at GlockApps. We scan each sending IP address as well as all domains mentioned in the email body against 50+ blacklists, including Invaluement.

It might sound like bad news, but invURI is famous for its industry-leading low false-positive rate. What it means is that there is a very little chance an IP or a domain will get blacklisted for no reason, and those listed have a history of sending out spam before.

There is a couple of reasons as of why one could end up on invURI:

Reason #1

As most of the people rely on built-in spam filtering systems or those provided by ESPs, we can see that some, even though a small, part of unwanted mail gets through to us, as recipients. The fact is, implementing additional filtering systems can be very costly and use up a lot of time to manage. Additionally, harsh measures will prevent legitimate emails from getting to the recipient’s inbox. Following this reasoning, some settle for spam emails with malicious links to go through, and, as a result, end up on invURI.

Reason #2

A less common, but still possible reason is that a blacklisted domain was hacked by malicious actors who started sending out spam. When this is the case, the owner must first remove the problem, recover, and secure the domain. And only after doing so, follow with a delisting request.

Either way, the sooner you start a delisting process – the lesser the problem will be. Stay proactive, open, and straightforward to show you are not a spammer.

How to Delist from invURI

First of all, if you are not the owner of the blacklisted IP, you cannot delist it. What you can (and should) do is report an issue to your provider, so that they could begin the blacklist removal process as soon as possible.

InvaluementURI reviews requests manually and does not require any fees. It also has an automatic delisting after a couple of weeks since the last listing occurred. So if no spam is coming from the IP or domain anymore, it will be delisted with no effort from the owner’s side.

The delisting procedure at Invaluement is pretty simple: go to the official invaluement website, choose the URI, and choose the “Delist request” tab on the menu.

Step 1. Enter the IP or domain you want to check or remove from the blacklist.

Domain and IP blacklist removal from invURI - step 1.

Step 2. Click the “Request removal button”.

Domain and IP blacklist removal from invURI - step 2.

Step 3. You will be required to send an email to Invaluement with a specific subject line, and provide information such as why do you think you were blacklisted and why you should be removed. It is very important that you provide as much information as possible, including contact info and non-delivery report (bounced email that you found out about blacklisting from).

Another tip is not to submit an email from free mailbox providers such as Yahoo!, Gmail, Hotmail, etc. Use a legitimate ISP or a company address.

And remember that it is in your best interests to be as legitimate as possible when your request will be under consideration. The more discreet you are, the more you will resemble a spammer. With all this info at hand, now it’s your time to act!

Invaluement Contacts:
Website: http://www.invaluement.com/#uri
Lookup link: http://www.invaluement.com/research/
Delisting link: http://www.invaluement.com/removal/

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AUTHOR BIO

Julia Gulevich is an email marketing expert and customer support professional at GlockSoft LLC with more than 15 years of experience. Author of numerous blog posts, publications, and articles about email marketing and deliverability.