Crafting Effective Survey and Reminder Emails: Boost Engagement and Response Rates

Estimated reading time: 6 minutes

Ask practically any business, organization, or researcher and they will tell you that one of the best ways to gather information about your audience is by sending out survey emails. This type of email requires tailoring your content to your audience, delivering it in a way that grabs their attention, and inviting them to provide input, all while enforcing deadlines and following up appropriately.

Best Practices for Sending Survey Emails

Optimize Timing: Send survey emails at times when recipients are most likely to check their emails, such as mid-morning or early afternoon.

Segment Your Audience: Tailor your survey emails to different segments of your audience for more relevant and engaging content.

Mobile-Friendly Design: Ensure your survey emails and the surveys themselves are optimized for mobile devices to accommodate recipients who may access them on the go. GlockApps is always there to help!

Key Components of Effective Survey Emails

1. Compelling Subject Line.

The subject line is your first chance to grab the recipient’s attention. Make it compelling and relevant to increase the likelihood of the email being opened. Examples include:

“We Value Your Feedback – Complete Our Survey”

“Help Us Improve – Take Our Quick Survey”

“Share Your Thoughts and Win a Prize”

2. Personalization.

Give your survey email a personal touch by addressing the participant by their name, and tailor the email to their relationship with your organization. Personalized emails make participants feel important, and connect them to the purpose of the email.

3. Clear Purpose.

Clearly state the purpose of the survey in your email. Explain why the recipient’s feedback is important and how it will be used. This transparency builds trust and encourages participation.

4. Easy Access.

Make it easy for recipients to access the survey by including a prominent call-to-action (CTA) button or link. The CTA should stand out and be easy to click on any device.

5. Concise and Persuasive Copy.

Keep your email copy concise and to the point. Highlight the benefits of completing the survey and assure recipients that it won’t take much of their time. Persuasive language can motivate recipients to take action.

6. Incentives.

Offering incentives, such as discounts, freebies, or entries into a prize draw, can boost response rates. Clearly communicate the incentive in your email to entice recipients to participate.

7. Follow-Up Reminders.

Sending out survey reminders can help increase your response rates when the goal of a survey is to get feedback from customers, employees, or just interested participants. A carefully crafted survey reminder email can move respondents who may have missed your initial request. Let’s discover how to do it right.

Why Survey Reminder Emails are Crucial

Follow-up reminder emails gently nudge people to complete your survey. They are crucial to getting you to your target response rate, and often to simply getting enough responses to have a viable dataset at all. Here’s why they’re important:

1. Increases Visibility.

In today’s digital era with high email communication in our lives, it’s not rare for an initial survey request to be ignored when our inbox is full of numerous emails. In addition, reaching out to your recipients with reminder emails creates a way of putting your survey back on the recipient’s radar.

Resurfacing the Request: A reminder email brings your survey back to the top of the recipient’s inbox, increasing the likelihood that they will see it and take action.

Highlighting Importance: Reminders convey the importance of the survey, indicating that you value the recipient’s participation.

2. Encourages Participation.

A reminder email may further emphasize your anticipation of the recipient’s input, and make the recipient feel important. This sense of importance can encourage participation in several ways:

Personal Connection: Personalizing reminder emails with the recipient’s name and referencing their past interactions with your company can make them feel valued.

Reiteration of Benefits: Reminding recipients of the benefits of completing the survey, such as improving products or services they use, can motivate them to participate.

Positive Reinforcement: Expressing gratitude and appreciation for their time and input can foster a positive response and willingness to contribute.

3. Improves Data Quality.

Getting reasonably high response rates is an important goal in survey research, so reminder emails can be crucial to achieving this by:

Reducing Bias: By encouraging a broader audience to respond, reminders help reduce response bias and ensure that your data represents the entire target population.

Enhancing Statistical Power: Increased participation enhances the statistical power of your analysis

Diverse Perspectives: Reminders can prompt responses from diverse participants, enriching your data with varied perspectives and experiences.

Consistency Over Time: Regular reminders can help maintain response rates across different survey waves, providing consistent and comparable data.

Survey Reminder Email Templates

1. Customer Survey Reminder Email.

Hi [Customer Name],

We hope you're enjoying your experience with [Your Company/Product].

We recently sent you a survey to gather your valuable feedback.Your insights are crucial in helping us improve our services.

Please take a few minutes to complete the survey by clicking the link below:

[Start Survey]

Thank you for your time and feedback!

Best regards,

[Your Name]
[Your Company]

2. Employee Survey Reminder Email.

Hi [Employee Name],

We wanted to remind you about the ongoing employee satisfaction survey. Your feedback helps us create a better working environment.

If you haven't had the chance to complete it yet, please do so by clicking the link below:

[Complete Survey]

Thank you for your participation!

[Your Name]
[Your Company]

3. Follow-Up Survey Reminder Email.

Hi [Recipient Name],

This is a friendly reminder to complete our survey. Your feedback is invaluable to us, and we appreciate you taking the time to share your thoughts.

Please click the link below to participate:

[Take Survey]

Thank you for your help!

[Your Name]
[Your Company]


Survey emails need concise and compelling subject lines, personalization, stating the survey’s goal and purpose, as well as ensuring accessibility are the keys to any successful survey. Not to mention, that follow-up reminders are paramount to retain visibility, gain more participants, but also maintain the quality of data received. Your survey, filled with the insights of a broad and representative audience, can deliver diverse variations to your data, which would, in return, enhance the reliability of your analysis. With these strategies, you will be able to master the art of writing survey emails and getting useful insights into improving your services and products. And GlockApps will make sure your survey is delivered properly!

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Tanya Tarasenko

Copywriter at GlockApps