10 Email Marketing Goals for 2025 from GlockApps

Estimated reading time: 8 minutes

Summarizing the results of this year and analyzing the main recent industry trends, we want to share with you some important email marketing goals that you can achieve in the coming year.

Some of these goals have already become classic and familiar to email professionals. But do we all follow the golden rules in our lives and professional activities? Let’s be honest: sometimes, you should set some limits and outline horizons to achieve more. Setting goals in the personal development, career, and financial categories helps you stay motivated throughout the year, draw conclusions, and feel progress.

But to make it clear this article focuses not on business goals, such as increasing sales, attracting leads, driving website traffic, building brand awareness, or gaining customer loyalty but rather on a checklist that email marketers should follow in 2025 to keep up with global trends and grow. So, stay tuned, and let’s dive in!

New Year’s Resolution for Email Marketers: 10 Goals for 2025

Concentrate all of your energy, curiosity, and attention, and let’s write a New Year’s resolution for email marketers for 2025 together.

10 Email Marketing Goals for 2025

1. Implement Email Authentication.

This year, email authentication became mandatory for major providers, including Gmail and Yahoo, and other ESPs like Apple Mail and Outlook were highly recommended. So, for a true professional, it’s no longer a question of whether to implement it, but how properly it is implemented. Regular testing and monitoring of your domain’s email authentication helps improve email deliverability and eliminates the risk of unnecessary security issues. Who wants to have trouble, right? Therefore, make this your first goal for the next year, and don’t just remind yourself of it after high spam rates or phishing attempts.

2. Regularly Test Deliverability.

Keeping track of your email deliverability is a goal that shouldn’t require hesitation or discussion. It’s a useful practice that should be done by default if you want to land in your users’ inboxes. Luckily, with an email testing tool like Inbox Insight from GlockApps, it’s easy to identify deliverability issues. Test your email campaigns regularly and set up automated tests for your triggered emails, getting notified of potential problems and solving them as soon as they occur.

GlockApps checks your email placement results, shows delivery reports across different global providers, provides detailed IP and domain analytics, authentication results, blocklisting information, spam scores from major filters, content analysis, and HTML check, and gives you useful action steps to improve your results. Set this important practice as your 2025 goal and start today by trying our service for free!

3. Keep Emails Accessible.

Here’s another thing to do without a doubt. According to the Accessibility Report 2024 from the Email Markup Consortium, which analyzed more than 409,000 emails this year, it was concluded that 99.97% of the HTML emails tested contain accessibility issues categorized as “Serious” or “Critical”.

This information is quite alarming, and we must take action now. Let’s make a meaningful change starting with your brand. Next year, take more time to craft each of your emails accessible to people with disabilities. Making your emails accessible not only expands your reach but also ensures compliance with legal obligations like the Americans with Disabilities Act. The importance of this step does not need to be further explained, so study the ADA-compliance nuances and take action!

4. Use AMP for Dynamic Content.

AMP emails signify a transformative advancement in email communication by integrating the traditional reliability of emails with the dynamic interactivity characteristic of web applications. These emails facilitate real-time updates and enable in-email actions, significantly enhancing user engagement and convenience. Consequently, AMP emails establish a new standard for interactive communication, offering a flawless experience.

Include their use in your resolution and your customers will greatly appreciate being able to complete actions without leaving their email workplace. Regardless of your niche, investing in AMP technology in your email marketing will create new opportunities for growth and connection like never before.

5. Track Data and Optimize Campaigns.

As we step into 2025, it’s time to rethink how to track email performance. You might have noticed that open rates are becoming increasingly unreliable. Recent changes by Gmail to limit the use of tracking pixels mean that open rates might not provide the complete picture. Instead of depending on these embedded tracking pixels, Gmail now loads all images, including the tracking pixels, during its pre-fetching process. As a result, emails can be marked as “opened” even before the recipient has actually taken a look at them. Therefore, marketers should shift their focus to more reliable metrics like click-through, bounce, and spam complaint rates, which measure true engagement with your email content.

Deliverability metrics like inbox placement and spam rate are now even more vital. If your emails aren’t landing in inboxes or are marked as spam, no other metric matters. Combine smarter tracking with a focus on deliverability diagnostics, optimize your campaigns accordingly, and keep your email marketing performing well in the new year.

6. Use Interactive Content.

Interactive emails are the future of digital marketing, and 2025 is the perfect time to embrace them. These emails create immersive experiences, increasing engagement, boosting brand recognition, and enhancing subscriber loyalty through personalization. They also provide insights into user preferences, helping craft more targeted and effective campaigns.

To get started, consider these interactive elements:

• Embedded videos to bring your emails to life;
• Carousels to showcase multiple products or ideas;
• Polls and surveys to gather feedback;
• Gamified content like quizzes, puzzles, or spin-to-win wheel;
• Dynamic call-to-action buttons with animation or color change upon hover or click;
• Accordion or tab designs to make long emails scannable and intuitive;
• Interactive signatures with clickable icons and photos;
• Innovative newsletters with clickable content in interactive modules.

Add this component to your 2025 email marketing goals and give subscribers an experience they can’t ignore!

7. Adopt New Technologies.

The pace of change in email marketing is rapidly speeding up – don’t just keep up with the times, but get ahead of them. Adopting new technologies and tools is essential to staying competitive and delivering effective campaigns. Experiment with innovations such as advanced email design tools, countdown timers, deliverability testing tools, and checkers to test and improve your content.

Include elements such as GIFs, dynamic visual content, and interactive widgets, as mentioned above, to make emails in 2025 more engaging and memorable. Use AI-powered platforms for personalization, predictive analytics, and automation to fine-tune your strategy.

8. Monitor Domain Reputation.

Keeping your email domain reputation under control in 2025 is the key to good deliverability. It is your “credit score” for ISPs, determining whether your emails will land in the inbox or be flagged as spam. Factors like email authentication (SPF, DKIM, DMARC), user engagement, bounce rates, and spam complaints impact your domain reputation. For instance, high hard bounce rates suggest poor list management, while high spam complaint rates (above 0.1%) signal irrelevant content or poor targeting. Other critical factors include email volume consistency, unsubscribe rates, and whether your domain ends up on blacklists like Spamhaus or Barracuda.

Actively manage your domain reputation to prove to providers that your messages are reliable and trustworthy, which will significantly boost your deliverability. Use GlockApps to receive detailed analytics on your domain.

9. Control Email Sending Volume.

Consistency is key when it comes to maintaining your domain’s reputation. Irregular email sending or sudden spikes in volume can harm deliverability, even more so than sending fewer emails. Make it a goal to establish a steady, predictable sending rhythm that aligns with your contact list size and engagement levels.

Prioritize healthy email practices by segmenting your audience, gradually scaling up volume, and avoiding abrupt changes. This approach protects your sender reputation and ensures better inbox placement. Consistency in volume and frequency not only safeguards your metrics but also builds trust with your subscribers.

10. Automate Workflow.

Streamline your email marketing in 2025 by embracing automation. Setting up automated workflows saves time and ensures timely, personalized communication with your audience. From welcome emails to re-engagement campaigns, automation keeps your strategy running smoothly while letting you focus on creative and strategic tasks.

Combine automation with data tracking for even better results. Use analytics to monitor when subscribers achieve key goals – like purchases, subscriptions, or deals – and automatically pause or adjust campaigns accordingly. This not only improves efficiency but also ensures a better experience for your customers. Also, try Automatic Tests from GlockApps, which will simplify your spam-checking process and send you instant alerts when metrics turn risky.

Closing Thoughts

To successfully achieve your email marketing goals in 2025, keep these tips in mind:

1. Celebrate every milestone to stay motivated and recognize your progress.
2. Analyze what’s working and what isn’t, so you can adjust your strategy accordingly. Regularly review your actions and make timely improvements.
3. View setbacks as opportunities for growth. Every challenge is a chance to learn and get better.
4. Keep learning. New email marketing knowledge and technologies will make reaching your goals much easier.
5. Keep testing. Detailed analytics obtained from email deliverability testing tools give you a clear picture of your current results and provide useful advice for fixing issues. GlockApps is always happy to help you with it!

Start the year with a strategy that ensures success for every email you send!