Email Marketing Automation – Your Chance to Grow in 2024

Did you know that email marketing automation has become an essential feature in 2023?

By utilizing different automation tools, marketing professionals can streamline processes, collect and analyze user data, send the right messages at the right time, and ultimately maximize their email campaign effectiveness.

In this article, we’ll explore the advantages of automated email systems and how they work.

What Is Email Marketing Automation?

In today’s environment, consumers have more options than ever for interaction with brands, omnichannel marketing dominates the landscape. Therefore, companies that don’t use automatic tools in place will fall behind, as customers will prefer the businesses that do. Automation drives email marketing in this decade, simply because it is a powerful way to streamline work tasks, freeing up valuable time previously spent on compiling email lists, creating generic messages, and manually scheduling events.

This ability to automate routine tasks and use data-driven insights in email marketing channels allows us to quickly employ relevant information gathered from user interactions, to make smarter decisions about content, timing, segmentation, and overall performance.

As you may have already seen in our previous article, automated emails can be used in various cases:

  •  to new subscribers or users who sign up for a service;
  • to customers who leave items in their online shopping cart without completing the purchase to remind them of the pending items and encourage them to finish a transaction;
  • to users who complete some action, such as updating account details or making a purchase;
  • to express gratitude, offer some resources, request feedback, or complete a survey;
  • to re-engage inactive recipients or remind them about service or product.

Why Should You Use Email Automation Platforms?

According to Ascend2 B2B research agency statistics, email marketing topped the list of reported areas where marketers currently use automation in 2023, with an index of 63% and an increase of 23% compared to 2021. Other high increases include the areas of social media management, paid advertising, content management, and landing page creation. Also important is that 28% said they will be automating email marketing efforts in the 2024 year.

Marketing automation solutions cover all stages of the sales funnel. However, what advantages do marketers perceive in using automation? According to the findings from “The State of Marketing Automation 2022” research, 43% of the specialists interviewed noticed an improvement of customer experience gained from utilizing automation. And it is not surprising, because automating a front-line customer service allows your team to focus on more complex queries that might appear. According to the survey, 38% and 35% of respondents also prioritize enabling staff to spend their working time effectively and improving data-driven decision-making, respectively.

Email automation programs have transformed traditional email marketing methods and made the workflow simpler and more efficient. By setting up and sending your emails automatically you can continuously refine strategies, quickly adapt to evolving trends, and drive sustained brand growth.

Use your chance to grow in 2024, stay tuned, and in our upcoming articles we will take a detailed look at the most popular email automation platform, exploring practical strategies and actionable tips for your company’s success. The best marketing automation tools give you more time to focus on other areas of your business and remove worrying about human error.

According to Statista, in 2023, email marketing revenue was estimated at more than 10 billion U.S. dollars. So don’t miss the benefits of one of the major trends of the last year – automation, and simplify your routine! 

Are you already automating your email testing?

Want to be notified when your important email starts going to Spam?

Don’t forget to take control over your email deliverability with GlockApps automatic tests.

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Khrystyna Sliusar

Content Lead at GlockApps