The Best Free Email Marketing Tools to Save Budget and Time

Estimated reading time: 8 minutes

While digital marketing has become increasingly complex and sophisticated over the years, email remains an effective method of staying in touch with your target audience. Costly and time-consuming to get right, email marketing campaigns can be run cheaply and with ease using the free email marketing tools reviewed below. This article focuses on the best free email marketing tools available on the market, outlining key features and potential benefits.

Why Use Free Email Marketing Tools?

Free email marketing tools offer a range of functionalities that can help businesses of all sizes execute their marketing campaigns efficiently. These tools typically include features such as:

Email Template Creation: Design professional-looking emails without needing advanced design skills.

Automation: Set up automated email sequences to engage with your audience based on their actions.

Integration: Connect with other tools and platforms for a seamless marketing workflow.

Analytics: Track the performance of your campaigns to optimize future efforts.

Using these tools allows businesses, especially small businesses, to manage their email marketing efforts without significant financial investment. Use GlockApps to test your email deliverability and avoid the spam folder, make sure your marketing strategy wasn’t developed in vain!

Top Free Email Marketing Tools

1. Mailchimp.

Mailchimp is one of the most popular free email marketing platforms. It offers a robust set of features for small businesses, including:

Up to 500 Contacts: Manage a small but targeted email list.

1,000 Emails per Month: Sufficient for regular communication with your audience.

Automation and Segmentation: Basic automation and segmentation to personalize your emails.

Mailchimp is ideal for beginners due to its user-friendly interface and comprehensive support resources. Additionally, Mailchimp provides a drag-and-drop email builder, making it easy to create visually appealing emails without any coding knowledge. The platform also offers a variety of pre-designed templates, helping users save time on email design. With its detailed analytics and reporting features, Mailchimp allows businesses to track the performance of their campaigns and make data-driven decisions.

2. SendPulse.

SendPulse provides a generous free plan suitable for small businesses and startups:

15,000 Emails per Month: Ample capacity for growing email lists.

Up to 500 Contacts: Manage and segment your audience effectively.

Automation and Integrations: Set up automated campaigns and integrate them with other marketing tools.

Moreover, SendPulse offers a multi-channel marketing approach, allowing users to engage their audience via email, SMS, and web push notifications. With its user-friendly interface and comprehensive features, SendPulse makes it easy for businesses to create and manage effective marketing campaigns.

3. MailerLite.

MailerLite is known for its simplicity and powerful features:

1,000 Contacts: Manage a substantial email list without cost.

12,000 Emails per Month: Ideal for regular newsletters and updates.

Drag-and-Drop Editor: Create visually appealing emails with ease.

MailerLite’s intuitive interface is perfect for businesses that need a straightforward yet effective email marketing solution.

4. Moosend.

Moosend offers a feature-rich free plan, perfect for those who need advanced functionalities:

Unlimited Emails: No restrictions on the number of emails you can send.

Automation and Personalization: Advanced automation workflows and personalized content.

Reporting and Analytics: Detailed insights into your campaign performance.

Moosend’s comprehensive features make it a great choice for businesses with more complex email marketing needs. Additionally, Moosend provides an intuitive drag-and-drop editor for easy email creation and a wide range of integrations with popular e-commerce platforms. With its high deliverability rates, Moosend ensures that your emails reach your audience securely and effectively.

5. Brevo.

Brevo provides a solid free plan for email marketing and beyond:

300 Emails per Day: Ideal for consistent daily communication.

Email Template Library: Choose from a variety of templates to match your brand.

Advanced Segmentation: Target your emails more effectively with detailed segmentation.

Brevo is suitable for businesses looking to integrate email marketing with their overall digital strategy.

6. Mailjet.

Mailjet offers a flexible free plan with useful features:

6,000 Emails per Month: Generous capacity for small businesses.

1,500 Contacts: Manage a reasonable-sized email list.

Real-Time Monitoring: Track the performance of your campaigns as they happen.

Mailjet’s real-time monitoring and analytics make it an excellent tool for optimizing email campaigns on the go. Additionally, Mailjet provides advanced segmentation options to target specific groups within your email list, enhancing the relevance of your messages.

7. Klaviyo.

Klaviyo is designed for businesses looking to leverage data for their email marketing:

500 Emails per Month: Suitable for targeted campaigns.

Advanced Analytics: Gain deeper insights into customer behavior.

Automation and Segmentation: Create highly personalized and automated email flows.

Klaviyo’s data-driven approach is perfect for businesses that want to make informed marketing decisions.

8. ConvertKit.

ConvertKit is a popular choice among creators and small businesses:

10,000 Emails: A substantial amount for initial email marketing efforts.

Automation and Forms: Set up automated email sequences and create custom forms.

Subscriber Tagging: Organize your audience for more targeted campaigns.

ConvertKit’s focus on automation and ease of use makes it a great tool for growing businesses. Additionally, ConvertKit offers a visual automation builder, allowing users to easily design and manage complex email workflows.

9. Mautic.

Mautic is an open-source marketing automation tool offering extensive customization:

Unlimited Contacts and Emails: No restrictions on your email marketing efforts.

Advanced Automation: Set up complex workflows and triggers.

Community Support: Benefit from the support of a large community of users and developers.

Mautic’s open-source nature allows businesses to tailor the tool to their specific needs. It provides a high level of flexibility, enabling users to modify and extend the software according to their unique marketing requirements. With its rich analytics and reporting features, Mautic helps businesses gain valuable insights into campaign performance.

GlockApps: Essential Free Tools for Email Deliverability

GlockApps provides a comprehensive suite of free tools to ensure emails land in your recipients’ inboxes rather than the spam folder. The Spam Checker allows you to test your emails against spam filters, providing detailed reports on how different ISPs handle your emails. With our Spam Checker, you get 3 free tests per day, enabling you to identify and rectify issues that could affect deliverability.

Check your email for spam right now, try our free Spam Checker:


Gappie is a real-time email monitoring tool that helps you keep track of your email reputation, manage blacklists, and address authentication issues promptly.

Additionally, the Domain Checker verifies the health and status of your domain, ensuring it is properly configured and trusted by ISPs.

These free tools from GlockApps can significantly enhance your email deliverability and overall campaign performance, making them an invaluable asset for any email marketer.


If you’re looking for a free email marketing solution, or simply to improve the performance of your email marketing campaigns through optimization, it can be invaluable to use free email marketing tools. Whether you are a startup or are looking to grow your efforts, platforms that are free to use offer all of the features and versatility you may need. By using these free services, you can cut costs and reduce time spent, all while staying connected with your target audience.

Test Your Deliverability with GlockApps to ensure your emails land in the inbox and not the spam folder.

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Tanya Tarasenko

Copywriter at GlockApps