Review Request Emails: Tips + Templates

Estimated reading time: 5 minutes

Asking for reviews can feel awkward, but it shouldn’t. With the right review email template, you can collect powerful feedback, boost your online reputation, and build trust with future customers. Let’s not waste our time and dive in!

Why You Need Review Request Emails

Today’s customers rely heavily on online reviews before making a purchase. It’s no secret that most buyers read online reviews before trusting a business. That means if you’re not sending out review request emails, you’re missing out on free marketing.

What Makes a Great Review Email?

Crafting a truly effective review request email goes beyond just asking for feedback; it’s about making your customer feel heard, valued, and appreciated. The goal is to prompt a response without overwhelming or annoying the reader, gently. Here’s what separates an ignored message from one that gets five-star results:

1. Short and Friendly.

People are busy. A review email should respect your customer’s time. Keep it concise, get straight to the point, and use a friendly, conversational tone. Think of it like a quick note from one person to another, not a formal business letter. A message that sounds too corporate or stiff often gets deleted before it’s read.

2. Personalized.

A personalized message always outperforms a generic one. Include the customer’s name, mention the product or service they purchased, or reference the experience they had with your business. This shows the email isn’t automated spam, it’s from a real person who values their opinion.

3. Clear in Its Ask.

Customers won’t leave a review if they’re not explicitly told what to do. Politely but clearly ask them to leave a review and tell them why it matters, whether it helps your business grow, supports your team, or helps others make a better decision.

Avoid saying something like “Let us know what you think” and go for clarity instead: “Could you leave us a review on Google?”

4. Include a Direct Link.

This is non-negotiable. The easier it is to leave a review, the more likely your customer will do it. Include one-click buttons or direct links to your Google Business page or review site of choice. Ideally, the link should lead them directly to the review submission page, not your homepage or profile.

Review Email Template Examples

1. Simple Leave Us a Review Email Template.

Subject: How did we do?

Hi [First Name],

Thanks so much for choosing [Your Business Name]! We'd love to hear how your experience was. It only takes a minute, and your feedback helps us grow.

Link - Leave us a review

Thank you,
[Your Business Name]

2. Google Review Email Template.

Subject: Share your experience on Google?

Hi [First Name],

Your opinion means the world to us! If you have a moment, please consider leaving us a review on Google.

Link - Leave a Google Review

Thanks again for your support!

Warm regards,
[Your Business Name]

3. Product Review Email Template.

Subject: Loving your new [Product Name]?

Hi [First Name],

We hope you're enjoying your new [Product Name]! If you’ve got a moment, we’d appreciate a quick review—it helps fellow customers and lets us know how we’re doing.

Link - Write a Review

Thanks a lot,
[Your Company Name]

4. Feedback Email Template Example.

Subject: Got a minute to share your thoughts?

Hi [First Name],

We're always looking to improve. If you could share your experience with us, we’d love to learn what worked and what we can do better.

Just reply to this email, or click below:

Link - Give Feedback

Thank you!
[Your Name]

5. Fun & Friendly Review Request Email Example.

Subject: Your opinion matters <3

Hey [First Name],

You’re awesome, and we’d love to hear what you think! Drop us a quick review, pretty please?

Link - Leave a Review

High fives,
[Your Brand Team]

Best Practices for Review Emails

1. Send emails soon after a purchase or interaction.
2. Use the customer’s name. Personalized email review templates get more responses.
3. Provide value. Make the customer feel that their opinion matters.
4. Be direct. Ask for the review clearly and politely.
5. Make it easy. Include one-click links to Google or other platforms right away.
6. Sending a lot of emails can get tricky. Test your email deliverability with GlockApps to be sure you’re not ending up in spam.

Final Thoughts

Happy customers are often willing to share their experiences, you just need to give them a gentle nudge. A well-written email can turn a positive interaction into valuable feedback that builds trust. The key is to keep your message kind, clear, and easy to act on.

Have you ever tried GlockApps? We’d appreciate hearing what you think to improve your experience.

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