Resending Emails: Boost Engagement and Recover Missed Opportunities in Business

Estimated reading time: 5 minutes

Today, with the speed at which email marketing campaigns run and the competition email messages face in cluttered inboxes, resending email is a strategy that can truly help your business make the most of every opportunity and the best of every message. However, it’s surprising how many businesses fail to take advantage of resending emails to improve engagement, reclaim missed opportunities, and increase conversions. In this post, we’ll discuss how to make resending email work for you, best practices for implementing this strategy, and common mistakes to avoid.

Why Resending an Email is a Game-Changer

It’s not just that your first email hasn’t been received well. Maybe it was too busy, the subject line was stale or it had been mistaken for spam. An email blast gives you another opportunity to reach out to your audience and achieve your objectives. When done right, email resending can improve open rates, clicks, and engagement without the need to create entirely new content.

When to Consider Resending an Email

1. Low Open Rates: If your email campaign experiences unusually low open rates, resending emails can help salvage some of that missed opportunity. An email that falls flat on the first attempt might still have the potential to attract attention the second time around.

2. Time-Sensitive Offers: Resending an email is particularly effective for time-limited offers. Sometimes, recipients miss your initial email or don’t act immediately. A gentle reminder with a revised subject line can create urgency and drive action.

3. Important Updates or Corrections: Mistakes happen. When errors occur, such as incorrect links or outdated information, resending the email with the necessary corrections is crucial. A clear subject line, like “Correction: Updated Information Inside,” can capture the recipient’s attention and convey the importance of the message.

4. “In Case You Missed It” Situations: Not everyone opens their emails immediately. Sometimes, resending an email a few days later with a new subject line, such as “In Case You Missed It: [Offer/Information],” can target those who didn’t engage the first time.

Best Practices for Resending Emails

To maximize the effectiveness of resending emails, follow these best practices:

1. Change the Subject Line

A different subject line can make a significant difference when resending an email. If your original subject line didn’t grab attention, consider tweaking it. Make it more engaging, add a sense of urgency, or use personalization to resonate with your audience. For example, if the original subject was “New Product Launch,” try something like “Last Chance to Discover Our Latest Product!” to spark curiosity.

2. Adjust the Send Time

The time of day you send your email can significantly impact its success. If your first email was sent during work hours, consider resending it at a different time, such as early morning or late evening, when recipients might be more receptive to checking personal messages. Experimenting with different times helps reach your audience when they are most likely to engage.

3. Segment Your Audience

When resending emails, focus on those who didn’t open or click the original message. Most email marketing platforms offer segmentation options that allow you to target only non-openers. By avoiding sending the same message to those who have already engaged, you reduce the risk of annoying or alienating your audience.

4. Space Out Your Resends

Timing matters when resending emails. Sending a follow-up too soon can make recipients feel overwhelmed, while waiting too long may result in missed opportunities. A good rule of thumb is to wait at least 48-72 hours before resending an email. This interval gives recipients time to act on the original message without feeling bombarded.

5. Use the “In Case You Missed It” Approach

Incorporate a friendly reminder like “In Case You Missed It” in your subject line or email content. This casual phrasing can effectively capture the attention of those who might have overlooked your first message without making them feel pressured. 

6. Avoid Overusing Resending Emails

While resending emails can be effective, overuse can lead to subscriber fatigue and an increased risk of being marked as spam. As a rule of thumb, limit resending to high-value or critical messages. Constantly flooding inboxes with resends can damage your brand reputation and hurt future email performance.

How to Resend Emails with Corrections

Mistakes happen, and sometimes you need to resend an email to correct an error. Here’s how to do it effectively:

1. Acknowledge the Mistake: In the body of your email, politely acknowledge the error without dwelling on it. Keep your tone professional and reassuring. For example, “We noticed an error in our previous email, and we apologize for the confusion.”

2. Highlight the Correct Information: Present the corrected information at the top of the email so it is immediately visible. This approach ensures that your audience receives the right message without having to scroll through the entire content.

3. Adjust the Subject Line: Include words like “Correction” or “Updated” in the subject line to grab attention and convey that the email contains important changes. For example, “Correction: Your Exclusive Discount Inside” can quickly inform the reader of the revised content.

4. Be Timely: If the error involves sensitive information, incorrect pricing, or time-sensitive offers, resend the email immediately to prevent further confusion or dissatisfaction.

Conclusion

Resending an email is a great way to increase the number of people you reach with a marketing email. Whether you’re resending an email because you made a mistake, trying to get people who missed a time-sensitive offer, or wanting a second chance to convince a recipient to read your email, you can follow a few best practices. Make sure to change your subject line, segment your contact list, and don’t send too many follow-ups. By being thoughtful about how you resend your email, you can improve return rates and connect better with your audience.Ultimately, the power of resending emails lies in offering a second chance to connect with your audience meaningfully; when executed carefully, it can translate into better open rates, higher conversions, and better communication overall. Check your deliverability with GlockApps, and make sure your emails reach their destination.