Figma, Adobe, and Beyond: The Most Popular Email Design Software

Estimated reading time: 5 minutes

In today’s competitive marketing field, your email campaigns need more than great copy to stand out. Stunning visuals and smart layouts are essential to capture attention and drive engagement. That’s where email graphic design comes into play.

Whether you’re building sleek newsletters, product announcements, or promotional campaigns, the right email design software helps you deliver polished, professional emails that resonate with your audience. Let’s explore the most popular tools used by email marketing designers in 2025, from Figma to Adobe and beyond

Why Email Graphic Design Matters

Every email you send is a direct reflection of your brand. A strong design doesn’t just look good—it influences how readers perceive your message and whether they take action.

First impressions: Clean, professional layouts instantly communicate credibility.
Increased engagement: Visually appealing emails lead to more clicks and conversions.
Consistent branding: Cohesive design reinforces trust and brand recognition.
Responsive experience: Modern tools ensure your design looks great on mobile, tablet, and desktop.

Investing in high-quality email design services or software is no longer optional; it’s a critical part of any successful email marketing strategy.

Top Email Design Tools for Email Marketers and Designers

Here’s a detailed look at the most popular platforms for creating beautiful, functional emails:

1. Figma: Collaborative, Fast, and Modern.

Figma has become a favorite among email designers thanks to its flexibility and collaboration features. This browser-based tool is ideal for teams that want to work in real time and produce pixel-perfect designs.

Why Use Figma for Email Design?

Real-time collaboration allows multiple email marketing designers to work on the same project without conflicts.
Reusable components make it easy to maintain consistent branding across campaigns.
Plugins like Emailify and Figma to HTML help bridge the gap between design and development.
Responsive previews let you check how your graphic design emails appear on different devices.

If you’re looking for an intuitive, powerful platform for Figma email design, this is an excellent choice.

2. Adobe Creative Cloud: Professional-Grade Tools.

Adobe offers a suite of creative tools ideal for adobe email design workflows. Whether you’re crafting intricate graphic design emails or simple layouts, Adobe has you covered.

Adobe XD for Email Design

Perfect for prototyping interactive email layouts.
Allows designers to map out user journeys and test usability before coding.

Adobe Illustrator and InDesign

Ideal for creating detailed visual assets and adobe email templates.
Great for brands that require custom illustrations and advanced typography.

Adobe Email Template Builder Plugins

Export your designs to HTML/CSS or integrate with email platforms like Adobe Campaign for end-to-end marketing execution.

For professional designers already in the Adobe ecosystem, this is often the go-to email design software.

3. Canva: Fast and User-Friendly.

Canva is popular among marketers who want quick results without needing advanced design skills.

A drag-and-drop interface makes it easy to design professional email marketing graphics.
Access to thousands of pre-made product email design templates.
Ideal for small teams or businesses without a dedicated design department.

While it’s not as robust as Figma or Adobe, Canva is a strong option for creating graphic design emails on a tight timeline.

4. Email on Acid: Testing and Optimization.

While it isn’t a design tool per se, Email on Acid may help perfect your best email layouts.

Preview emails across dozens of clients and devices to ensure consistent rendering.
Spot and fix issues before you hit send.
Test subject lines, CTAs, and visuals to improve your best email marketing design performance.

5. GlockApps: Advanced Content Analysis and Spam Testing.

GlockApps goes beyond traditional testing to help you perfect both your design and deliverability. For email marketing designers and marketers who want their campaigns to perform, GlockApps offers deep insights into how your emails are perceived by inbox providers.

Why GlockApps Is Essential

Spam filter testing: GlockApps runs your emails through popular spam filters (like Gmail, Yahoo, and Outlook) to see if they’re likely to land in the spam folder.

Content Analysis for Email Marketing Graphic Design

Scans your email content for trigger words, poor HTML practices, and missing elements that can lower your deliverability.
Reviews your links, images, and CTAs to ensure they follow best practices for engagement.
Provides a spam score with actionable recommendations to fix issues before sending.

How It Helps Email Designers and Marketers
By combining GlockApps with your favorite email design tools, you can create stunning, responsive emails and ensure they actually reach your audience. It’s like having both a graphic design email review and a deliverability audit in one place.

Tips for Better Email Graphic Design

Design mobile-first since most emails are opened on smartphones.
Keep it simple with clear CTAs and uncluttered layouts.
Stick to your brand guidelines for colors, fonts, and imagery.
Test across platforms using tools like Litmus or Email on Acid.
Use responsive email template software to save time and avoid technical issues.
Test how your emails look across different platforms using GlockApps HTML Checker.

Try Our HTML Checker

Choosing the Best Email Design Software for Your Team

Your ideal tool depends on your needs:

For collaborative design workflows, Figma is unmatched.
For professional-grade visuals, Adobe remains a favorite.
For ease of use, Canva is excellent for beginners.
For testing and optimization, Litmus and Email on Acid are invaluable.

Each of these marketing design tools brings unique strengths to the table, making it easier to produce impactful campaigns that resonate with your audience.

Final Thoughts

Investing in the right email design tool can completely transform how your team approaches email marketing. From adobe email template builders to figma email design workflows, there are solutions for every skill level and budget.

Whether you’re creating sleek graphic design emails or managing complex campaigns, these tools help you craft visually stunning, responsive emails that deliver real results.

FAQ

Is Figma good for email design?

Yes, Figma is an excellent choice for email designers. It allows for collaborative work, reusable components, and plugins that help convert designs into HTML for email platforms.

Do I need coding skills to design emails?

Not always. Many email design tools let you create responsive emails without touching code. However, understanding basic HTML can help you fine-tune your designs.

What is an email template builder?

An email template builder is software that helps you design and create reusable email layouts. Popular email template software includes Figma, Adobe, and Canva.