Email Marketing Statistics: Impressive Data for Your Business Motivation

email marketing statistic

As a marketer, you might have had discussions among colleagues suggesting that email marketing has become irrelevant nowadays. But this assumption is no more than a meaningless concern of numerous marketing teams.

All the latest statistical reports confirm that people still actively open, read, and interact with emails daily, this fact is simply impossible to ignore and neglect its prospects for your business. Email marketing retains its significance, despite the evolution of various digital marketing channels, simply because it is a direct, personalized, and precisely targeted way to customers.

Encouraging you to operate this powerful tool, successfully engage the audience, drive conversions, and build lasting relationships, we created this article, where you’ll know the main b2b email marketing statistics and useful data.

Email Marketing Effectiveness Statistics

Email Marketing Effectiveness Statistics

1. As internet accessibility grows, the global number of received and sent emails annually has consistently risen since 2017. In 2022, an estimated 333 billion emails were sent and received worldwide daily. By 2026, according to Statista, the number of daily emails is projected to increase to 392.5 billion.

2. As of April 4, 2023, the United States was the country with the highest number of emails sent daily, with almost ten billion. Overall, the United Kingdom, the Netherlands, Belgium, India, Japan, and Germany each had 8.3 billion emails sent per day. As of April 2022, over 231 million emails were sent worldwide within one minute. [Source]

3. Despite the rise and prevalence of mobile messengers and chat applications, email remains a crucial way of daily online communication. As of 2022, the global count of email users reached 4.26 billion and is projected to escalate to 4.73 billion users by 2026. [Source]

4. During 2020, the worldwide email marketing market held a value of 7.5 billion U.S. dollars, with forecasts indicating an increase to 17.9 billion by 2027. Expected growth for this period reflects a compound annual growth rate (CAGR) estimated at 13.3 percent. [Source]

5. Around 50 percent of marketing specialists reported a two-time improvement rate in return on investment (ROI) rates of their email marketing campaigns. Another 12 percent marked an ROI rate that is four times larger compared to their 2021 one. The last 16 percent of marketers saw no ROI improvement. [Source]

6. Open rates of emails with emojis in the subject line are 56% higher compared to only text subject lines. [Experian, data analytics and consumer credit reporting company]

7. Using emojis in the email subject line can lead to an increase in unique openings by 29% and a click rate by 28%. [Swiftpage]

8. The TOP-3 seasonal emojis performed roughly 3-4% better than average for email open rate. But at the same moment, they’ve also received 2-4 times the average number of complaints. [Nethunt]

9. 64% of small businesses use email in their sales and marketing campaigns.

The email inbox folder is a direct way of connection from a business to a recipient. If a business enterprise has a small budget for advertising and marketing, it can rely on email marketing.

Communication via email can increase the loyalty and trust of the consumer. Weekly newsletters are an excellent option for achieving customer trust. [Earthweb]

10. As of January 16, 2023, the United States held the top position for the highest number of spam emails sent globally within a single day, with approximately 8 billion. The Czech Republic and the Netherlands stayed in the second and third positions during the same period, with 7.7 billion, and 7.6 billion, respectively. [Source]

11. With Gmail you can receive 60 emails per minute, 3,600 per hour, and 86,400 per day. [Source]

12. Sending limit in Google Workspace – 2,000 per user account (1,500 for mail merge and 500 for trial accounts) daily. [Source]

13. The average email open rate for all industries analyzed by Mailchimp is 21.33%. The most successful open rates are found in government-related emails, with a 28.77% index. Emails from hobby-related entities secured the second position, with a 27.74% open rate. Religion theme emails came in third, with a 27.62% open rate.

14. The average click rate for all industries, according to Mailchimp, is 2.62%. In these statistics on email marketing, hobbies have the highest click rate – 5.01%. Media and publishing emails show the second highest index – 4.62%, and the government comes in third – 3.99%.

15. 75% of Gmail users access the app on their mobile phones. In comparison, 41.2% of customers use the email platform service on their desktops. [Source]

16. As McKinsey’s ecommerce email marketing statistics claim, Email is 40 times more effective at acquiring new customers than Facebook or Twitter.

17. Emails with personalized subject lines are 26% more likely to be opened. [Source]

18. According to DMA, specialists have found a 760% rise in email revenue from segmented marketing campaigns.

19. World A/B testing statistics about email marketing say that the typical A/B test improves conversion rate by 49%. [Source]

20. 64% of content marketers claim to use dedicated email platforms as their primary tool in their work, according to the Content Marketing Institute.[Source]

21. The research by Eurostat indicates that within the EU, email services and file storage stand out as the primary applications for cloud computing.

22. As for email marketing statistics among many industries, 90% of startups in the US use Gmail for business communications. [Source]

23. According to Constant Contact Small Business Now, 55% of supportive consumers prefer email instead of text messaging and social platforms to stay updated on businesses they endorse.

24. 40% of content marketers consider email newsletters one of the most essential content marketing tactics. [Content Marketing Institute and MarketingProfs research]

25. Email marketing software entered the top technologies that B2B organizations use to help with content marketing, with a 75% index. [CMI research, 2022]

In conclusion, the value of email marketing tools should not be underestimated in today’s business landscape. Remember that a well-crafted email campaign can make a significant difference in your company’s growth trajectory.

Maximize the impact of your email campaigns and boost your deliverability with GlockApps spam testing tool.

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Khrystyna Sliusar

Content Lead at GlockApps