Broadcast Emails: What They Are, How to Send Them, and Why They Still Work

Estimated reading time: 4 minutes

Ever wanted to shout your message from the rooftops and have hundreds or thousands of people hear it all at once? That’s basically what a broadcast email does, but with way more style and zero noise complaints.

Whether launching a new product, promoting a special deal, or just keeping your audience in the loop, a good email broadcast lets you reach everyone on your list with a single, well-crafted message.

In this guide, we’ll break down everything you need to know about broadcast emails — what they are, how they differ from other emails, how to send a broadcast email, plus examples and best practices to make yours actually work.

First Things First: What Is a Broadcast Email?

A broadcast email is a one-time email message that’s sent to a group of people all at once. It’s like announcing something to your entire subscriber list, the digital equivalent of “Hey, everyone! Listen up!”

These emails are not triggered by actions or automated sequences, they’re manually sent by you when you have something important, timely, or valuable to share.

Common Use Cases for Broadcast Emails

• Launching a new product or service
• Promoting sales, discounts, or offers
• Announcing events or webinars
• Sending newsletters or content updates
• Sharing business updates or company news

Why You Should Care About Email Broadcasting

Still wondering if it’s worth it to send out a broadcast?

Here’s why businesses of all sizes still rely on broadcast email marketing:

• Fast reach: Need to get the word out today? A broadcast email delivers your message immediately.
• Cost-effective: Compared to ads, email is cheap, and with the right message, the ROI is unbeatable.
• Scalable: Whether you’re emailing 100 or 100,000 people, it takes the same amount of effort.
• Personal touch: Even though it’s sent in bulk, it can still feel like a personal note (if you write it right)

How to Send a Broadcast Email

Here’s a practical, no-fluff guide to help you send better broadcast emails:

1. Define the Purpose.

Ask yourself: What do I want readers to do after reading this email? Buy? Sign up? Click a link? Knowing the goal guides everything else.

2. Choose the Right Segment.

While you can send to your full list, targeting specific segments (like past buyers or inactive users) boosts relevance and results.

3. Craft a Killer Subject Line.

This is the first thing people see, so make it count. Be clear and intriguing. Emojis are optional (but effective when used wisely).

4. Add One Clear Call to Action.

Don’t leave people guessing. Tell them exactly what to do: “Shop Now,” “Register Today,” “Read More.”

5. Test Everything.

Send a test email to yourself or your team. Check for broken links, formatting, typos, or anything that feels off. Most importantly, you shall test your email deliverability with GlockApps. Our Inbox Insight will provide you with information on email placement and run content analysis, where you can see whether any of the links are broken.

6. Send It.

Once everything looks good, go ahead and send out the broadcast. Then, monitor the results to learn and improve for next time.

Broadcast Email vs. Other Email Types

You might wonder, “Isn’t this just like any other email?” Good question! Here’s how email broadcasting stacks up against other email types:

	Broadcast Email	Transactional Email	Automated Campaign
Trigger	Manually sent	User action	Pre-set timing
Purpose	Mass communication	Confirmations, receipts	Nurturing leads, engagement
Personalization	Basic	Highly personalized	Medium to high
Timing	One-time, scheduled	Real-time	Based on user journey
Audience	Entire list or segments	Individual user	Segments
Examples	Promotions, newsletters	Order confirmation, password reset	Welcome series, onboarding

Broadcast Email Sample

Here’s a simple, effective broadcast email sample to inspire you:

Subject: New Feature Just Launched, Check It Out!

Hi [First Name],

Big news! We’ve just launched a brand-new feature designed to help you [solve problem or achieve goal].

It’s live now, and we’d love for you to be one of the first to try it.

[CTA Button Try It Now]

Thanks for being part of our community!

[Your Company Name]

Final Thoughts

Even with all the fancy marketing tools out there, broadcast emails remain one of the simplest, most direct ways to connect with your audience. So next time you’ve got something big (or even small) to say, don’t hesitate. Hit that send button, and let your email broadcast do the talking. But remember: sending to a large audience can get tricky, that’s why you should regularly test your email deliverability and avoid spam. GlockApps can become your reliable partner in getting right into the inbox!

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