Written by Julia G
How to Test Your Email Campaigns Daily on Auto-Pilot You use GlockApps Inbox Insight to create automatic tests and monitor your message’s Inbox placement daily without intervention. After the setup is complete, our email spam checker tool will send your message to the seed email addresses at the time interval you chose (every xx hours or xx days). You will …
Written by Julia G
The DKIM protocol, along with SPF, DMARC, and BIMI form the perfect ensemble for email security. Any one of those email authentication methods can safeguard your email server, but it would be limited and could result in expensive security breaches.
The only way to ensure that your email servers are fully protected is to set up all 4 forms of email authentication. This will also improve your email deliverability and reputation because mailbox providers will see you as a responsible, authenticated email sender.
Written by Julia G
There are many ways to prevent spam, such as implementing SPF, DKIM, DMARC, and BIMI. But lesser-known forms of email authentication including reverse DNS (Domain Name System) are equally as important. So, what is reverse DNS or an rDNS lookup? Reverse DNS (rDNS) is essentially a reverse IP lookup. It is a type of email authentication that is used to …
Written by Julia G
Email deliverability plays a massive role in your email marketing program. Every email that doesn’t reach your subscribers’ inboxes means fewer opens, clicks, and sales.
In order to maximize your revenue from your email campaigns, you need to follow email deliverability best practices. You’ll improve the likelihood of email service providers delivering your messages to your customers’ inboxes if you follow these guidelines.
Email audits are the best way to isolate and identify any potential problems with your email deliverability.
Written by Julia G
Email list management is one of the most important aspects of a successful email marketing strategy. It can be hard to overestimate the importance of maintaining a healthy, clean, and relevant email list in digital marketing. When it comes to email list building, many email marketers are so preoccupied with increasing their list size that they pay little attention to …
Written by Julia G
There are several causes for DMARC failure. To ensure your emails are properly authenticated and your domain is protected from cybercrime such as spoofing, it’s critical to understand what caused DMARC to fail authentication.
Last year’s cyber-attacks showed how unprepared businesses worldwide were. Although Google tries its best to block over 100 million spam messages every day, companies have lost millions of dollars in financial losses due to cybercrime.
Written by Julia G
Email spoofing attacks occur when a cybercriminal attempts to commit email fraud by forging someone else’s identity via email. Then, they use that forged sender address to try to convince a recipient to perform some action so that they can gain access to that recipient’s personal and private information. Usually, spoofers pretend to be a person or an organization that the recipient would trust.
Written by Julia G
Email automation is a way for business owners and email marketers to stay connected to their customers. Find out how to properly implement email automations, and what pitfalls you should avoid.
Written by Julia G
Emojis have taken the world by storm since their creation in the 1990s. Due to their mass adoption and popularity, it was only natural that smiley faces and other emoji graphics would make their way into email marketing. Read this article to discover how you can use emojis to benefit your email marketing program. Can You use Emojis in Email …
Written by Julia G
Have you been running marketing campaigns and noticed that your email metrics have suddenly dropped? Chances are that your emails are being blocked by Gmail or being sent to the spam folder, preventing you from messaging Gmail users.
But why is Gmail blocking your mail server when you’ve been following email deliverability best practices and the bulk sender guidelines?