Written by Julia G
BIMI or Brand Indicators for Message Identification is expected to be adopted and actively supported by more and more Email providers. Currently, only Yahoo and Gmail support BIMI. This new standard will provide email senders yet another way to stand out in their recipient’s inbox by allowing you to display your logo along with your email. It is important to …
Written by Julia G
DMARC Explained Implement a DMARC record to create a safe environment for both your company and your audience. As the most effective email validation system, DMARC records protect your domain from business email compromise. According to Verizon, 94% of all malware comes from email. Phishing attacks consist of 80% of all incidents. About $17,700 is lost every minute on average due to …
Written by Julia G
Learn how to use a DMARC Report Analyzer to review your aggregate reports and protect your domain. Get 10,000 free DMARC reports every month.
Written by Julia G
According to the latest benchmark report, email conversion rates are higher than social media, direct traffic, and search. Email is alive and continues to be a great channel of communication and marketing for companies who run a business online. In this post, we are going to focus on the elements of the email that you can use to build trust …
Written by Julia G
Modern email authentication uses a combination of three methods: SPF, DKIM, and DMARC. These methods help ensure that a message came from a sender shown in the From header. By deploying DMARC, email senders can prevent spoofed spam and phishing emails from reaching their email subscribers and customers, protecting their brand and the subscribers’ personal data. This post explains the …
Written by Julia G
This article will teach you what an SPF record is and how you can create an SPF TXT record that’s optimized to pass SPF authentication, protect you from spam, and improve your email deliverability. Who can benefit from this article? We will cover: What is SPF Record? An SPF record is a form of authentication that prevents spammers from spoofing your …
Written by Julia G
Setting up your SPF (Sender Policy Framework) will not only improve your email deliverability but will also help you maintain a positive domain reputation and reduce the likelihood of your email message going to the spam folder. SPF is one layer of email authentication published within your Domain Name System (DNS) records as a DNS TXT record. After implementing SPF, …
Written by Julia G
Email is a wonderful opportunity for businesses to promote their brand and get clients. On the other hand, email facilitates the spreading of spam, phishing, malware, viruses and other fraud simply because it is difficult to tell if the sender is really the one it pretends to be. Legitimate senders have to wade through complicated anti-spam filters just to get …
Written by Julia G
Learn everything you need to know about DMARC Reporting, including how to read DMARC reports and how to improve your email deliverability.
Written by Julia G
The word ‘Blacklist’ makes the email marketer’s hair curl. But you know what they say: his bark is worse than his bite. After reading this article, you will understand how blacklists work, how to check IP blacklists, and what to do if your IP is on the list. What is an IP Blacklist? A blacklist is a real-time database of …