How to be an Email Marketer

Written by Julia G

The best email marketers know how to adapt, learn new skills, and solve complex problems by leveraging the right software. Despite recent events that impacted in-person business, digital marketing was able to prove its effectiveness by helping many companies stay afloat. Numerous companies suffered economic loss during the pandemic and were forced to lay off a substantial amount of employees. …

How to Run an Email Spam Test with GlockApps

Written by Julia G

How to Use Inbox Insight Ensure Your Emails Reach the Inbox to Improve Your Email Marketing Performance Deliverability issues can be the difference between your email marketing success or failure. In order to achieve better inbox placement, our Inbox Insight tool will rate your email from 1-100 and show you exactly where your emails land in your recipient’s mailbox: Primary …

How to Create Automatic Tests

Written by Julia G

How to Test Your Email Campaigns Daily on Auto-Pilot You use GlockApps Inbox Insight to create automatic tests and monitor your message’s Inbox placement daily without intervention. After the setup is complete, our email spam checker tool will send your message to the seed email addresses at the time interval you chose (every xx hours or xx days). You will …

What is DKIM – DKIM Checker

Written by Julia G

The DKIM protocol, along with SPF, DMARC, and BIMI form the perfect ensemble for email security. Any one of those email authentication methods can safeguard your email server, but it would be limited and could result in expensive security breaches. The only way to ensure that your email servers are fully protected is to set up all 4 forms of …

What is Reverse DNS (rDNS)- Reverse DNS Lookup

Written by Julia G

There are many ways to prevent spam, such as implementing SPF, DKIM, DMARC, and BIMI. But lesser-known forms of email authentication including reverse DNS (Domain Name System) are equally as important. So, what is reverse DNS or an rDNS lookup? Reverse DNS (rDNS) is essentially a reverse IP lookup. It is a type of email authentication that is used to …

How to Restore Sender Reputation and Get out of the Spam Folder

Written by Julia G

The worst thing for an email marketer is to realize that their best offers and high importance emails are not delivered to the recipients’ Inboxes and are lost in Spam. When an email is filtered to the Spam folder, it’s not because a mailbox provider has a grudge against YOU. It’s because the email met one or more criteria of …

Improving Email Deliverability Using MX, SPF, and PTR Records

Written by Julia G

When an email goes from the SMTP server to the target recipient, it passes through numerous checkpoints, from local firewalls to ISP spam filters. One of the checks that the receiving server does is the verification of the sender’s domain authenticity. To help mail servers effectively determine that the email you are sending should not be classified as spam, you …

How to Find out What’s Causing the Spam Folder Placement

Written by Julia G

This guide assumes that the technical part of your email sending program (SPF, DKIM, rDNS, DMARC, and HELO to IP records) is set up correctly. If it’s not, fix it before you start testing again. You can see the results of testing your SPF, DKIM rDNS and HELO to IP records in the report. Related Posts An email authentication technique …

How to Find and Fix Email Deliverability Issues

Written by Julia G

In this tutorial, we provide tips on how to test each element of your email program in order to find and fix the cause of your deliverability issues, increase your Inbox placement, open rates, and drive your revenue. In the world of email marketing, deliverability is a priority. No email marketers want their emails to end up in the spam …

Testing via Proxy Email Address

Written by Julia G

If you’re operating your own mail server or email account with a delivery vendor like Amazon SES, SendGrid or other you can use this option. It is simple as 1, 2, 3. GlockApps will automatically re-send the message to the seed email addresses at mailbox providers you chose. This option eliminates the need for you to copy-paste the entire seed …