Written by Julia G
We at GlockApps prepared an ultimate guide on how you can easily increase your registration rate and build trust by sending emails to the subscribers’ Inbox.
Written by Julia G
To keep their computers, accounts, websites, and mailboxes safe and secure, Internet users apply firewalls, antivirus tools, and anti-spam filters. Companies selling goods online and running online services, use anti-fraud systems to prevent fraudulent orders, account creations, abuse, and misuse of their infrastructure.
In recent years, the issue of security in the computer space has become more relevant than ever. With the emergence of artificial intelligence, attackers are increasingly improving their methods, endangering both businesses and individuals. The risks of artificial intelligence to cybersecurity are expected to grow rapidly as AI technologies become cheaper and more accessible.
People are increasingly falling victim to phishing, vishing, and smishing, which is the most common type of cybercrime. The worst thing is that you may become a victim of cybercrime without even knowing it. This is the email spoofing case – when your website domain or email domain is used by spammers to send spam and phishing emails.
Written by Julia G
When email marketers find out that they have deliverability issues, they ask a million questions: why did my open rate and click-trough rate drop? Why do my emails go to Spam? Why are my emails blocked or deferred? What did I do wrong, etc.? When such questions arise, we always recommend answering the two key questions: If you answer honestly, …
Written by Julia G
According to Statista, in 2020, the number of global email users amounted to 4 billion and is set to grow to 4.6 billion users in 2025. That’s why a lot of businesses and organizations use email for communicating with their audience around the world, reaching out to clients and customers to advertise products, and building customer relationships. Like we are …
Written by Julia G
Email marketing and deliverability experts agree that sender reputation is the most important factor that determines where an email lands: Inbox or Spam. You start building your sender reputation from the point when you start sending email messages from the domain. And the way how you do it determines how good or bad the reputation will be. In this article, …
Written by Julia G
Cyber threats have escalated significantly in recent years. Last year, 64% of businesses reported facing Business Email Compromise (BEC) attacks, with an average financial loss of $150,000 per incident. The rise of remote work continues to increase companies’ vulnerability to security breaches.
Given these alarming statistics, it’s surprising that many companies have not enhanced their email security with DMARC. Yet, according to dmarc.org only 23.5% of those who even implemented it, have reached a ‘reject’ policy. With GlockApps DMARC report analyzer you can create a DMARC record in less than 5 minutes and start moving towards the ultimate security right away.
Written by Julia G
Open rate and click rate are the main measures in email marketing. They allow senders to understand how successful their email campaigns are. After all, that’s what email marketing is all about – more clicks and more conversions. It’s always distressing to see a decrease in email opens. While an occasional drop is not a catastrophe, an open rate decreasing …
Written by Julia G
Being the simplest and cheapest means of reaching out to a large audience around the world, email has always been exploited by malicious senders and cyber-criminals. Trying to protect their users from spam, mailbox providers set up smart email filters that evaluate a range of metrics to make email placement decisions. It often prevents good email senders from delivering their …
Written by Julia G
There is no other channel with such a wide audience reach than email. That is why legal business owners are using email to reach out to their clients and subscribers, and that is why spammers like to use email for malicious purposes. Hacking and phishing attacks in emails are increasing year by year.
The good thing is that there is a mechanism that allows email senders to protect their domains from misuse.
Written by Julia G
SPF stands for Sender Policy Framework, and it is an email authentication protocol. The purpose of SPF is to check whether the email was sent from the person it says it is from. We showed how to create an SPF record and deploy it. And if you are reading this article you’ve probably encountered some issues with that. So let’s answer the burning question right away.