Written by Julia G
Email automation is a way for business owners and email marketers to stay connected to their customers. Find out how to properly implement email automations, and what pitfalls you should avoid.
Written by Julia G
Email marketing is changing and evolving with the post-covid era. Find out what are the latest trends that you should adopt to stay successful.
Written by Julia G
BIMI is a relatively new form of email authentication that will help you stand out in your customer’s inbox. Learn more about BIMI and how it can improve your email marketing program this new year.
Written by Julia G
If you’re an email marketer or considering becoming one, you’re probably curious about what motivates consumers or subscribers to open the emails that you send to them. If you want to increase your open rates, what are the principles you need to master as an email marketer? All of this boils down to the first important factor you should know before crafting a successful email: your email subject lines.
The first impression is crucial when you’re trying to sell your products and services. You must have an effective introduction to your email, or everything else can fall apart.
Written by Julia G
Email marketers work hard in devising ways and methodologies to become effective and gain more subscribers organically. As visibility is crucial and every organization wants to have their emails opened, BIMI technology is a big step for every brand to get into the inbox and get noticed. BIMI email authentication also makes it easier to recognize a legitimate email. How? You will find out from this article.
Today cybercrime is a massive threat to businesses, so it is essential to know how you can alleviate and combat phishing attempts as well as email spoofing.
Written by Julia G
We at GlockApps prepared an ultimate guide on how you can easily increase your registration rate and build trust by sending emails to the subscribers’ Inbox.
Written by Julia G
To keep their computers, accounts, websites, and mailboxes safe and secure, Internet users apply firewalls, antivirus tools, and anti-spam filters. Companies selling goods online and running online services, use anti-fraud systems to prevent fraudulent orders, account creations, abuse, and misuse of their infrastructure.
In recent years, the issue of security in the computer space has become more relevant than ever. With the emergence of artificial intelligence, attackers are increasingly improving their methods, endangering both businesses and individuals. The risks of artificial intelligence to cybersecurity are expected to grow rapidly as AI technologies become cheaper and more accessible.
People are increasingly falling victim to phishing, vishing, and smishing, which is the most common type of cybercrime. The worst thing is that you may become a victim of cybercrime without even knowing it. This is the email spoofing case – when your website domain or email domain is used by spammers to send spam and phishing emails.
Written by Julia G
When email marketers find out that they have deliverability issues, they ask a million questions: why did my open rate and click-trough rate drop? Why do my emails go to Spam? Why are my emails blocked or deferred? What did I do wrong, etc.? When such questions arise, we always recommend answering the two key questions: If you answer honestly, …
Written by Julia G
Email marketers are setting up automatic signup processes and follow-up email series that are sent to subscribers after registration. It’s a good start. However, email marketing automation is far more than that.
In this article, you’ll find recommendations on how you can automate the whole email marketing approach in an efficient time-saving manner to maximize your Inbox rate and return on investment.
Written by Julia G
Email marketing and deliverability experts agree that sender reputation is the most important factor that determines where an email lands: Inbox or Spam. You start building your sender reputation from the point when you start sending email messages from the domain. And the way how you do it determines how good or bad the reputation will be. In this article, …