Written by Julia G
Beginning in February 2024, major players in the email industry, such as Gmail and Yahoo, have introduced a pivotal shift that carries significant implications for email marketers and senders alike.
Written by Julia G
Email marketing has been a popular marketing strategy for a long time, but with the increase in competition, it’s becoming more and more difficult to get your audience to open and engage with your emails. However, there are several strategies you can use to improve your email open rates in 2023.
Written by Julia G
n the past, Gmail was error-prone and would accidentally filter legitimate emails as spam. Therefore Google developed Gmail labels to categorize incoming emails as Primary, Promotions, or Social messages.
If your email marketing campaigns land in the Gmail Promotions tab, it’s not as bad as landing in spam. However, people don’t usually check their Promotions folder so not all subscribers may see your sent messages.
Follow this Gmail deliverability article to improve your email delivery to Google contacts, train Gmail to send your messages to the Primary tab, and significantly boost your response rates.
Written by Julia G
Email Marketing is a highly effective digital marketing channel that helps companies connect to customers and promote their brands to increase sales. Here are 7 best email practices that marketing experts follow to grow and maximize their email program.
Written by Julia G
Email deliverability plays a massive role in your email marketing program. Every email that doesn’t reach your subscribers’ inboxes means fewer opens, clicks, and sales.
In order to maximize your revenue from your email campaigns, you need to follow email deliverability best practices. You’ll improve the likelihood of email service providers delivering your messages to your customers’ inboxes if you follow these guidelines.
Email audits are the best way to isolate and identify any potential problems with your email deliverability.
Written by Julia G
There are several causes for DMARC failure. To ensure your emails are properly authenticated and your domain is protected from cybercrime such as spoofing, it’s critical to understand what caused DMARC to fail authentication.
Last year’s cyber-attacks showed how unprepared businesses worldwide were. Although Google tries its best to block over 100 million spam messages every day, companies have lost millions of dollars in financial losses due to cybercrime.
Written by Julia G
Email spoofing attacks occur when a cybercriminal attempts to commit email fraud by forging someone else’s identity via email. Then, they use that forged sender address to try to convince a recipient to perform some action so that they can gain access to that recipient’s personal and private information. Usually, spoofers pretend to be a person or an organization that the recipient would trust.
Written by Julia G
Email automation is a way for business owners and email marketers to stay connected to their customers. Find out how to properly implement email automations, and what pitfalls you should avoid.
Written by Julia G
Email marketing is changing and evolving with the post-covid era. Find out what are the latest trends that you should adopt to stay successful.
Written by Julia G
BIMI is a relatively new form of email authentication that will help you stand out in your customer’s inbox. Learn more about BIMI and how it can improve your email marketing program this new year.