Written by Julia G
The cybernetic threat landscape is constantly changing, and smart businessmen and women know to stay ahead of the curve. Based on the annual X-Force Threat Intelligence Index 2020 report from IBM, this article provides valuable insights into attacker methods and motives as well as, the necessary steps you should take to make sure you won’t be the next victim of …
Written by Julia G
BIMI (Brand Indicators for Message Identification) is steadily gaining popularity among email providers, making it easier for companies to display their brand logos in recipients’ inboxes. Currently, BIMI is supported by Gmail, Yahoo, AOL, Fastmail, and Apple Mail (for iOS 16 and macOS Ventura and later). This standard increases brand awareness and trust, allowing trusted senders to display their logos alongside emails. As more providers adopt BIMI, it will become an even more valuable tool for email authentication and branding.
Written by Julia G
Implement a DMARC record to create a safe environment for both your company and your audience. As the most effective email validation system, DMARC records protect your domain from business email compromise.
According to Verizon, 94% of all malware comes from email. Phishing attacks consist of 80% of all incidents. About $17,700 is lost every minute on average due to phishing attacks.
Written by Julia G
According to the latest benchmark report, email conversion rates are higher than social media, direct traffic, and search. Email is alive and continues to be a great channel of communication and marketing for companies who run a business online. In this post, we are going to focus on the elements of the email that you can use to build trust …
Written by Julia G
Modern email authentication uses a combination of three methods: SPF, DKIM, and DMARC. These methods help ensure that a message came from a sender shown in the From header.
By deploying DMARC, email senders can prevent spoofed spam and phishing emails from reaching their email subscribers and customers, protecting their brand and the subscribers’ personal data.
This post explains the basics of SPF, DKIM, and DMARC, and tells how to deploy DMARC properly and read DMARC reports.
Written by Julia G
This article will teach you what an SPF record is and how you can create an SPF TXT record that’s optimized to pass SPF authentication, protect you from spam, and improve your email deliverability.
Written by Julia G
Email is a wonderful opportunity for businesses to promote their brand and get clients. On the other hand, email facilitates the spreading of spam, phishing, malware, viruses and other fraud simply because it is difficult to tell if the sender is really the one it pretends to be.
Legitimate senders have to wade through complicated anti-spam filters just to get their emails delivered to the destination user.
To help email senders deliver legitimate emails to the recipients and block phishing and fraud messages, a new email authentication standard was adopted by email senders and receivers.
Written by Julia G
The word ‘Blacklist’ makes the email marketer’s hair curl. But you know what they say: his bark is worse than his bite. After reading this article, you will understand how blacklists work, how to check IP blacklists, and what to do if your IP is on the list. What is an IP Blacklist?
A blacklist is a real-time database of IP addresses or domains that have been known to send spam or malicious content. Many Internet Service Providers and mailbox providers consult the blacklist databases in order to filter emails sent to the users within their network.
Written by Julia G
With 1.5 billion users around the world, Gmail takes a huge share of the global email market. There are hardly any email marketers who do not have email subscribers who use Gmail. The question of email deliverability to Gmail recipients is becoming more and more urgent for email marketers. Related Posts In the world of email marketing, there’s a lot …
Written by Julia G
Email infrastructure is the backbone of your email program. Without the proper foundation set up, it would be increasingly more difficult for your email campaign to reach your recipient’s inbox. When your prospective leads receive an email, they see a great attention-grabbing letter, but there had to be an even greater email infrastructure working tirelessly behind the scenes to deliver …