Written by Julia G
What is Barracuda? Barracuda Central maintains a lіѕt of IP аddrеѕѕеѕ аnd dоmаіn names that, it bеlіеvеѕ, have been involved in spam activities and that are a threat to іntеrnеt uѕеrѕ. Thіѕ database allows the Bаrrасudа Sраm & Vіruѕ Fіrеwаll tо block or deliver a message to the recipient based оn thе ѕеndеr’ѕ IP address. The reputation of an IP …
Written by Julia G
What is SpamCop? SpamCop is a service that allows its users to report email sources that send unsolicited emails to them. SpamCop determines the IP address an unwanted email originates from and reports it to the relevant Internet service providers. If a single SpamCop user reports your message as spam, your IP address is added to the SpamCop blacklist. Email …
Written by Julia G
Before you know how to delist from Spamhaus ZEN, we want to shed some light on what this blocklist is and what the listing criteria are. Knowing that will help you understand what you could have done wrong if your IP is spotted on ZEN. What is Spamhaus ZEN? The Spamhaus ZEN combines all Spamhaus IP-based blacklists into one powerful …
Written by Julia G
You may be upset knowing that your email messages are classified as spam and blocked from reaching the target recipients. This can lead to lost revenue and time for finding an alternate means for delivering the messages. The listing of the domain name in Spamhaus DBL can be the cause of your inability to deliver emails. In this article, we’ll …
Written by Julia G
Dealing with laws and regulations is an inevitable reality for any business. Although the variety of anti-spam laws that differ for every country might feel discouraging at first, if you are a legitimate company and a legitimate sender, you probably don’t have to worry about it much. Nevertheless, it is always better to be fluent in anti-spam laws and regulations. …
Written by Julia G
Email getting into a spam trap is a nightmare for any email marketer. Unfortunately, it can happen even with the best of us. Afterwards we keep wondering how a spam trap could get on our mailing list. Let’s solve this jigsaw puzzle step by step and by the end of this article everything will fall into place. What is a …
Written by Julia G
So many times, when talking to a client, I have been asked questions: ‘What is ISP? What is ESP? What is the difference? I understand how confusing these terms might seem at first, but with the insights from this article, you’ll know everything there is to know about ESPs and ISPs, how they work and how to choose the right …
Written by Julia G
eCommerce brands around the world are experiencing significant changes within their markets due to the effects of the Coronavirus (COVID-19). Organic web traffic is on the decline and a number of brands are planning to cut down on their paid media budgets to focus on email as their primary form of communication. Email has often been underestimated in terms of …
Written by Julia G
Whenever an email marketer presses send on a newsletter to their subscribers, they’re doing it with only the best of intentions. Often spending more time on the subject line of an email to be strong and interesting, sometimes the newsletter content can miss the mark with subscribers. What may seem obvious from an email marketer’s point of view can at …
Written by Julia G
When an email goes from the SMTP server to the target recipient, it passes through numerous checkpoints, from local firewalls to ISP spam filters. One of the checks that the receiving server does is the verification of the sender’s domain authenticity. To help mail servers effectively determine that the email you are sending should not be classified as spam, you …