Improve Delivery to your Gmail Email List

Written by Julia G

n the past, Gmail was error-prone and would accidentally filter legitimate emails as spam. Therefore Google developed Gmail labels to categorize incoming emails as Primary, Promotions, or Social messages.

If your email marketing campaigns land in the Gmail Promotions tab, it’s not as bad as landing in spam. However, people don’t usually check their Promotions folder so not all subscribers may see your sent messages.

Follow this Gmail deliverability article to improve your email delivery to Google contacts, train Gmail to send your messages to the Primary tab, and significantly boost your response rates.

How to Write Emails that Convert

Written by Julia G

Email Marketing is a highly effective digital marketing channel that helps companies connect to customers and promote their brands to increase sales. Here are 7 best email practices that marketing experts follow to grow and maximize their email program.

How to Run an Email Deliverability Audit

Written by Julia G

Email deliverability plays a massive role in your email marketing program. Every email that doesn’t reach your subscribers’ inboxes means fewer opens, clicks, and sales.

In order to maximize your revenue from your email campaigns, you need to follow email deliverability best practices. You’ll improve the likelihood of email service providers delivering your messages to your customers’ inboxes if you follow these guidelines.

Email audits are the best way to isolate and identify any potential problems with your email deliverability.

DMARC Fail: What Causes DMARC Failure in 2025?

Written by Julia G

There are several causes for DMARC failure. To ensure your emails are properly authenticated and your domain is protected from cybercrime such as spoofing, it’s critical to understand what caused DMARC to fail authentication.

Last year’s cyber-attacks showed how unprepared businesses worldwide were. Although Google tries its best to block over 100 million spam messages every day, companies have lost millions of dollars in financial losses due to cybercrime.

Email Spoofing Attacks in 2025

Written by Julia G

Email spoofing and phishing increased by 220% in 2021. With such high numbers, cyber-criminals are taking advantage of opportunities to spoof emails and phish for valuable information and credentials. As a result, the average cost of a data breach in 2021 was $4.24 million! Types of Spoofing There are many ways cybercriminals can attempt to steal your personal information. These are …

Email Automation in 2023

Written by Julia G

Email automation is a way for business owners and email marketers to stay connected to their customers. Find out how to properly implement email automations, and what pitfalls you should avoid.

Top Email Marketing Trends in 2023

Written by Julia G

Email marketing is changing and evolving with the post-covid era. Find out what are the latest trends that you should adopt to stay successful.

What is BIMI: Ultimate Guide to BIMI in 2025

Written by Julia G

BIMI is a relatively new form of email authentication that will help you stand out in your customer’s inbox. Learn more about BIMI and how it can improve your email marketing program this new year.

Ultimate Guide To Email Marketing Subject Lines

Written by Julia G

If you’re an email marketer or considering becoming one, you’re probably curious about what motivates consumers or subscribers to open the emails that you send to them. If you want to increase your open rates, what are the principles you need to master as an email marketer? All of this boils down to the first important factor you should know before crafting a successful email: your email subject lines.

The first impression is crucial when you’re trying to sell your products and services. You must have an effective introduction to your email, or everything else can fall apart.

Benefits of BIMI: Why You Need a BIMI Record for Successful Email Marketing

Written by Julia G

Email marketers work hard in devising ways and methodologies to become effective and gain more subscribers organically. As visibility is crucial and every organization wants to have their emails opened, BIMI technology is a big step for every brand to get into the inbox and get noticed. BIMI email authentication also makes it easier to recognize a legitimate email. How? You will find out from this article.

Today cybercrime is a massive threat to businesses, so it is essential to know how you can alleviate and combat phishing attempts as well as email spoofing.