How to Switch from Shared to Dedicated IP Address without Losing in Deliverability

Written by Julia G

Sender reputation is like your credit history, which is evaluated by email receiving servers when they accept your message for delivery. If the history is bad, the email is filtered to Spam or blocked. Sender reputation is a multifaceted notion as many different factors are involved in the process of building a reputation. The sending IP address is one of them.

Proxy Test: How It Helps in Deliverability

Written by Julia G

GlockApps provides a unique proxy testing solution designed to streamline and simplify your deliverability checking process and address any issues in time. This option has been specifically crafted for your convenience, accessible by setting up your sending account within our Inbox Insight application. Let’s delve into the details and explore all the benefits.

7 Reasons for Your Emails not Being Delivered and How to Fix

Written by Julia G

Email is an essential tool in today’s digital world, used for both personal and business communications. It’s fast, cost effective, and affordable for everyone. However, with its ease of use, email is not perfect. 

Email Warm-Up: Does it Really Boost Your Deliverability and Sender Reputation?

Written by Khrystyna Sliusar

Just imagine a situation where your company needs to introduce itself to someone for the first time. You wouldn’t start with a long conversation about your history and values right away, would you? Instead, you would probably start with small talk, building rapport and trust step by step. An email warm-up is something like that because it allows you to build trust with email service providers gradually.

Email Deliverability Statistics 2023: What Percentage of Emails Went to Inbox?

Written by Julia G

For email marketers, achieving good email deliverability is essential. It indicates the percentage of emails that successfully landed in the recipients’ inboxes. Check out the latest email deliverability statistics for the fourth quarter of 2023 to find out if the volume of emails sent affect deliverability.

How to Ensure Spam Complaints Don’t Kill Your Deliverability in 2025

Written by Julia G

Spam complaints are signals of unwanted or unsolicited email communication. Typically they happen when a recipient marks an email message as “spam” or “junk” in their email client. 

The most common situation when a recipient reports an email as spam is when they receive email communications they didn’t explicitly subscribe to. However, there are different reasons for subscription messages to be reported as spam, in particular:

the recipient finds email content irrelevant or intrusive;

the recipient can’t find an unsubscribe link;

the unsubscribe process doesn’t work;

the recipient is still receiving emails after they unsubscribed;

the company sends too many emails;

the recipient cannot recognize the sender.

Email Deliverability Unveiled: CEO of GlockApps Shares Expert Roadmap

Written by Julia G

Email deliverability stands as a paramount concern within the realm of email marketing, bearing significant weight in the pursuit of successful campaigns. It is a topic that often proves to be both crucial and intricate, presenting challenges that require adept navigation.

During webinar Masters of Email Marketing from Smaily, GlockApps’ CEO, Alex Arnaut, illuminated this pivotal subject matter, offering invaluable guidance.

DMARC Compliance for Gmail & Yahoo: New Sender Requirements Explained

Written by Julia G

Beginning in February 2024, major players in the email industry, such as Gmail and Yahoo, have introduced a pivotal shift that carries significant implications for email marketers and senders alike. 

Easy Ways to Improve Your Email Open Rates in 2025

Written by Julia G

Email marketing has been a popular marketing strategy for a long time, but with the increase in competition, it’s becoming more and more difficult to get your audience to open and engage with your emails. However, there are several strategies you can use to improve your email open rates in 2023.

Improve Delivery to your Gmail Email List

Written by Julia G

n the past, Gmail was error-prone and would accidentally filter legitimate emails as spam. Therefore Google developed Gmail labels to categorize incoming emails as Primary, Promotions, or Social messages.

If your email marketing campaigns land in the Gmail Promotions tab, it’s not as bad as landing in spam. However, people don’t usually check their Promotions folder so not all subscribers may see your sent messages.

Follow this Gmail deliverability article to improve your email delivery to Google contacts, train Gmail to send your messages to the Primary tab, and significantly boost your response rates.