email deliverability
How to Run a Smart Test: Testing Email Deliverability via a Smart Address
Written by Julia G
Want to test an email without manually adding the entire seed list? With a Smart Test, you can send your message to a single email address, and GlockApps will automatically send it to the selected seed addresses for deliverability testing. In this tutorial, we’ll show you how to connect your sending mailbox, set up a Smart Test, send your email, …
12 Questions You Should Be Asking If You Have Deliverability Issues
Written by Julia G
Email marketing is the most convenient means of reaching new and existing customers and subscribers throughout the year. Companies and online marketers can send email marketing campaigns to introduce their products and services, showcase new features, promote their blogs, and give exclusive offers to re-engage customers who haven’t been active in a while.
Test Inbox Deliverability and Spam Score of an AWeber Email Campaign
Written by Julia G
You can use the GlockApps email spam checker with any email service provider or email software to test the Inbox deliverability and spam score of your email campaign before sending it to the list of real subscribers. In this tutorial, we’re going to guide you through the steps how to test your email campaigns created and sent by AWeber using …
14 Real Tips to Avoid Email Deliverability Issues
Written by Julia G
You spend a lot of time designing a beautiful branded email template, polishing up your email copy, and crafting a teasing and enticing subject line that should skyrocket your email open and click-through rate. But before pressing the Send button, did you think that your subscribers might not even get the opportunity to see your email? Related Posts One poorly …
Everything You Should Know about Spam Complaints
Written by Julia G
No one is safe from spam complaints. Complaints can happen even to good marketers who are sending to permission-based email lists. The complaint rate used to be underestimated, but the recent research shows that 20% of deliverability issues were caused by a lot of spam complaints. The complaint rate is calculated as the number of “report spam/junk” complaints out of emails sent. For example, the 0.1% complaint rate is considered acceptable and often seen among good senders, but the 0.5% rate is already too high.
Everything Email Marketers Need to Know About Email Sender Reputation
Written by Julia G
When it comes to email marketing, deliverability means getting email marketing messages to the recipients’ Inboxes. It is the key to a successful email campaign. Over the past years, email deliverability has evolved. While the subject lines, spam filter triggering words, special characters, and image-text ratio have been the most important things to pay attention to in the past, these …
14 Tips to Avoid the Spam Folder
Written by Julia G
If you are very serious about email deliverability, you should regularly test to ensure your legitimate email gets delivered to the Inbox. In this post we offer the best email marketing practices you must follow to keep your emails out of the spam folder. Related Posts One poorly performing email campaign can do more than hurt opens or conversions. If …
Why Is My Email Filtered as Spam?
Written by Julia G
20 Simple Practices to Improve Inbox Delivery No matter what email delivery service or SMTP relay you are using, some of your messages can end up in the spam folder. Internet service providers use different spam filtering techniques (which are sometimes pretty odd) to protect their users from spam. So, you will absolutely have some emails filtered as spam or …